{"id":19310,"date":"2025-11-10T15:53:59","date_gmt":"2025-11-10T12:23:59","guid":{"rendered":"https:\/\/g-ads.org\/blog\/?p=19310"},"modified":"2025-12-30T16:43:38","modified_gmt":"2025-12-30T13:13:38","slug":"ad-rank","status":"publish","type":"post","link":"https:\/\/g-ads.org\/blog\/ad-rank\/","title":{"rendered":"\u0627\u062f \u0631\u0646\u06a9 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u0686\u06cc\u0633\u062a\u061f + 5 \u062a\u06a9\u0646\u06cc\u06a9 \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0648\u0642\u062a\u06cc \u06a9\u0647 \u0635\u062d\u0628\u062a \u0627\u0632 <a href=\"https:\/\/g-ads.org\/\">\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u06af\u0648\u06af\u0644<\/a> \u0628\u0647 \u0645\u06cc\u0627\u0646 \u0645\u06cc\u200c\u0622\u06cc\u062f\u061b \u062a\u0645\u0627\u0645 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\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u0635\u0641\u062d\u0647 \u0633\u0631\u0686 \u0686\u06af\u0648\u0646\u0647 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f\u061f \u0628\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u0641\u0627\u06a9\u062a\u0648\u0631\u06cc \u0628\u0647 \u0627\u0633\u0645 <strong>\u0627\u062f\u0631 \u0646\u06a9<\/strong> \u062a\u0648\u0633\u0637 \u0633\u06cc\u0633\u062a\u0645 \u0645\u0632\u0627\u06cc\u062f\u0647 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0631 \u0645\u0642\u0627\u0644\u0647 \u0627\u0645\u0631\u0648\u0632 \u0627\u0632 \u0648\u0628\u0644\u0627\u06af \u062c\u06cc \u0627\u062f\u0632 \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc \u0627\u06cc\u0646 \u0641\u0627\u06a9\u062a\u0648\u0631 \u067e\u0631\u062f\u0627\u062e\u062a\u0647\u060c \u0641\u0631\u0645\u0648\u0644 \u0645\u062d\u0627\u0633\u0628\u0647 \u0622\u0646 \u0631\u0627 \u0628\u0647 \u0634\u0645\u0627 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\u0686\u06cc\u0633\u062a\u061f <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"background-color: rgba(213,236,246,0.6); border-radius:3px; padding:2px 4px;\" class=\"gads-highlight-blue\">\u0627\u062f \u0631\u0646\u06a9 (Ad Rank) \u0645\u062c\u0645\u0648\u0639\u0647\u200c\u0627\u06cc \u0627\u0632 \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u0646\u062f\u0647 \u0627\u0633\u062a \u06a9\u0647 \u06cc\u06a9\u060c \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0648\u0627\u062c\u062f \u0634\u0631\u0627\u06cc\u0637 \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u062f\u0631 \u0646\u062a\u06cc\u062c\u0647 \u0633\u0631\u0686 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062f\u0631 \u0635\u0641\u062d\u0647 \u0633\u0631\u0686 \u0647\u0633\u062a \u06cc\u0627 \u0646\u0647 \u0648 \u062f\u0648\u060c \u0627\u06af\u0631 \u0648\u0627\u062c\u062f 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\u0645\u06cc\u200c\u0628\u06cc\u0646\u0646\u062f:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"755\" src=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2025\/11\/google-search-ads-ranking-in-search-results-1024x755.webp\" alt=\"\u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644 \u062f\u0631 \u0635\u0641\u062d\u0647 \u0633\u0631\u0686\" class=\"wp-image-19320\" style=\"width:671px;height:auto\" srcset=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2025\/11\/google-search-ads-ranking-in-search-results-1024x755.webp 1024w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2025\/11\/google-search-ads-ranking-in-search-results-300x221.webp 300w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2025\/11\/google-search-ads-ranking-in-search-results-768x566.webp 768w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2025\/11\/google-search-ads-ranking-in-search-results.webp 1263w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644 \u062f\u0631 \u0635\u0641\u062d\u0647 \u0633\u0631\u0686<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0645\u0627\u0645 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u06a9\u0647 \u062f\u0631 \u062a\u0635\u0648\u06cc\u0631 \u0628\u0627\u0644\u0627 \u0645\u06cc\u200c\u0628\u06cc\u0646\u06cc\u062f\u061b \u062f\u0631 \u0631\u062a\u0628\u0647\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u06cc \u0628\u0647 \u0627\u06cc\u0646 \u0627\u0641\u0631\u0627\u062f \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0631\u0633\u062a \u0645\u062b\u0644 \u0646\u062a\u0627\u06cc\u062c \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9 \u0633\u0626\u0648 \u06a9\u0647 \u06af\u0648\u06af\u0644 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u06cc \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f\u061b \u0646\u062a\u0627\u06cc\u062c \u067e\u0648\u0644\u06cc \u0635\u0641\u062d\u0647 \u0633\u0631\u0686 \u0647\u0645 \u0633\u06cc\u0633\u062a\u0645 \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u062e\u0648\u062f \u0631\u0627 \u062f\u0627\u0631\u0646\u062f \u06a9\u0647 \u062f\u0631 \u0622\u0646 \u0627\u062f \u0631\u0646\u06a9 (\u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a) \u0647\u0631 \u0622\u06af\u0647\u06cc \u0645\u0634\u062e\u0635 \u0634\u062f\u0647 \u0648 \u062f\u0631 \u0635\u0648\u0631\u062a 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\u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u06cc \u0645\u062b\u0644 <span style=\"background-color: rgba(213,236,246,0.6); border-radius:3px; padding:2px 4px;\" class=\"gads-highlight-blue\">\u0633\u0631\u0686 \u06a9\u0648\u0626\u0631\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u060c \u062f\u0633\u062a\u06af\u0627\u0647\u06cc \u06a9\u0647 \u0627\u0632 \u0622\u0646 \u0628\u0631\u0627\u06cc \u0633\u0631\u0686 \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06cc\u0627 \u062a\u0639\u062f\u0627\u062f \u062a\u0628\u0644\u06cc\u063a\u200c\u062f\u0647\u0646\u062f\u06af\u0627\u0646 \u0628\u0631\u0627\u06cc \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc\u060c<\/span> \u062a\u0639\u062f\u0627\u062f \u0645\u062e\u062a\u0644\u0641\u06cc \u062a\u0628\u0644\u06cc\u063a \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u062f\u0631 \u0635\u0641\u062d\u0647 \u0633\u0631\u0686 \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0634\u0648\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0645\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646\u060c <span style=\"background-color: rgba(213,236,246,0.6); border-radius:3px; padding:2px 4px;\" class=\"gads-highlight-blue\">\u06af\u0648\u06af\u0644 4 \u062a\u0628\u0644\u06cc\u063a \u062f\u0631 \u0628\u0627\u0644\u0627\u06cc \u0635\u0641\u062d\u0647\u060c 3 \u062a\u0628\u0644\u06cc\u063a \u062f\u0631 \u067e\u0627\u06cc\u06cc\u0646 \u0635\u0641\u062d\u0647 \u0648 \u062f\u0631 \u0645\u062c\u0645\u0648\u0639\u060c 7 \u062a\u0628\u0644\u06cc\u063a \u062f\u0631 <span tooltip-data=\"\u0635\u0641\u062d\u0647 \u0646\u062a\u0627\u06cc\u062c \u06af\u0648\u06af\u0644\" class=\"has-tooltip\">SERP<\/span> \u0631\u0627 \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062e\u0648\u062f \u0646\u0645\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/span> \u0627\u0644\u0628\u062a\u0647 \u06a9\u0647 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u062a\u062d\u062a \u0634\u0631\u0627\u06cc\u0637\u06cc\u060c \u0647\u06cc\u0686 \u062a\u0628\u0644\u06cc\u063a\u06cc \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0646\u0634\u062f\u0647 \u06cc\u0627 \u0627\u06cc\u0646\u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062a\u0639\u062f\u0627\u062f \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0628\u06cc\u0634\u062a\u0631\u06cc \u0631\u0627 \u062f\u0631 \u0635\u0641\u062d\u0647 \u0633\u0631\u0686 \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0646\u0646\u062f. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0641\u0631\u0645\u0648\u0644 \u0645\u062d\u0633\u0627\u0628\u0647 \u0627\u062f \u0631\u0646\u06a9 <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0641\u0631\u0645\u0648\u0644 \u0645\u062d\u0627\u0633\u0628\u0647 \u0627\u062f\u0631\u0646\u06a9 \u0628\u062f\u06cc\u0646 \u0635\u0648\u0631\u062a \u0627\u0633\u062a:<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><span style=\"background-color: rgba(212,235,204,0.6); border-radius:3px; padding:2px 4px;\" class=\"gads-highlight-green\">\u062d\u062f\u0627\u06a9\u062b\u0631 \u0647\u0632\u06cc\u0646\u0647 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc (Max CPC) \u0636\u0631\u0628\u062f\u0631 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc (Quality Score)<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0645\u0627 \u0627\u06cc\u0646 \u062f\u0648 \u0645\u0639\u06cc\u0627\u0631 \u0686\u06cc\u0633\u062a\u061f <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u062d\u062f\u0627\u06a9\u062b\u0631 \u0647\u0632\u06cc\u0646\u0647 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc (Max CPC):<\/strong> \u062d\u062f\u0627\u06a9\u062b\u0631 \u0647\u0632\u06cc\u0646\u0647\u200c\u0627\u06cc \u06a9\u0647 \u062d\u0627\u0636\u0631 \u0647\u0633\u062a\u06cc\u062f \u0628\u0631\u0627\u06cc \u06af\u0631\u0641\u062a\u0646 \u06cc\u06a9 \u06a9\u0644\u06cc\u06a9 \u067e\u0631\u062f\u0627\u062e\u062a \u06a9\u0646\u06cc\u062f\u061b \u0645\u062b\u0644\u0627 1 \u062f\u0644\u0627\u0631. <\/li>\n\n\n\n<li><strong>\u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc (Quality Score):<\/strong> \u0627\u0645\u062a\u06cc\u0627\u0632\u06cc \u0628\u06cc\u0646 1 \u062a\u0627 10 \u06a9\u0647 \u06af\u0648\u06af\u0644 \u0627\u0632 \u0622\u0646 \u0628\u0631\u0627\u06cc \u062a\u0634\u062e\u06cc\u0635 \u0645\u06cc\u0632\u0627\u0646 \u06a9\u06cc\u0641\u06cc\u062a \u06a9\u0644\u06cc \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 Max CPC \u0634\u0645\u0627 2 \u0648 \u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631 \u0634\u0645\u0627 8 \u0628\u0627\u0634\u062f\u061b \u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 16 \u0645\u06cc\u200c\u0634\u0648\u062f. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062d\u062f\u0627\u06a9\u062b\u0631 \u0647\u0632\u06cc\u0646\u0647 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc \u0631\u0627 \u06a9\u0647 \u062e\u0648\u062f\u062a\u0627\u0646 \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u061b \u0627\u0645\u0627 \u062f\u0631 \u0645\u0648\u0631\u062f \u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631\u060c \u0627\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631 \u0631\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u067e\u0633 \u0627\u0632 \u0631\u0627\u0647\u200c\u0627\u0646\u062f\u0627\u0632\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u062f\u0627\u0634\u0628\u0648\u0631\u062f \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0646\u06cc\u062f. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0686\u0631\u0627 \u0627\u062f \u0631\u0646\u06a9 \u0645\u0647\u0645 \u0627\u0633\u062a\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a \u06af\u0632\u06cc\u0646\u0647\u200c\u0627\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0645\u06cc\u200c\u062f\u0647\u062f \u062a\u0627 <span style=\"background-color: rgba(213,236,246,0.6); border-radius:3px; padding:2px 4px;\" class=\"gads-highlight-blue\">\u062a\u0628\u0644\u06cc\u063a \u062e\u0648\u062f \u0631\u0627 \u0628\u0627\u0644\u0627\u062a\u0631 \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a \u0631\u0642\u0628\u0627\u06cc\u062a\u0627\u0646 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0647\u06cc\u062f.<\/span> \u0647\u0631\u0686\u0647 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u062f\u0631 \u0631\u062a\u0628\u0647 \u0628\u0627\u0644\u0627\u062a\u0631\u06cc \u062f\u06cc\u062f\u0647 \u0634\u0648\u062f\u061b \u062a\u0639\u062f\u0627\u062f \u0628\u0627\u0632\u062f\u06cc\u062f\u0647\u0627\u06cc \u0628\u06cc\u0634\u062a\u0631\u06cc \u06af\u0631\u0641\u062a\u0647 \u0648 \u0627\u062d\u062a\u0645\u0627\u0644 \u06a9\u0644\u06cc\u06a9 \u06af\u0631\u0641\u062a\u0646 \u0622\u0646 \u0628\u06cc\u0634\u062a\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0648 \u06a9\u0644\u06cc\u06a9 \u0628\u06cc\u0634\u062a\u0631 \u06cc\u0639\u0646\u06cc \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0628\u06cc\u0634\u062a\u0631 \u0648 \u062a\u0639\u062f\u0627\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u06cc\u0634\u062a\u0631\u06cc \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0634\u0645\u0627 \u062a\u0628\u062f\u06cc\u0644 \u0634\u0648\u0646\u062f. <\/p>\n\n\n<!--InlinePostSuggestion-->\r\n    <div class=\"related-posts px-3 pb-3 pt-4\">\r\n        <p class=\"fs-4 fw-bold text-primary\">\u062f\u0631 \u0645\u0648\u0631\u062f \u0627\u0641\u0632\u0627\u06cc\u0634 \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u0628\u06cc\u0634\u062a\u0631 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f\u061b<\/p>\r\n        <ul>\r\n                            <li class=\"d-flex align-items-center mb-3\">\r\n                                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/increase-adwords-ctr-65x65.png\" width=\"60\" height=\"60\" class=\"sidePostThumbnail rounded-5 me-1\" alt=\"10 \u0631\u0627\u0632 \u0627\u0641\u0632\u0627\u06cc\u0634 CTR \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u0627\u062f\u0632\">\r\n                                        <a class=\"text-primary lh-2 fs-5 ms-2 fw-bold\" href=\"https:\/\/g-ads.org\/blog\/adwords-ctr-secrets\/\">10 \u0631\u0627\u0632 \u0627\u0641\u0632\u0627\u06cc\u0634 CTR \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u0627\u062f\u0632<\/a>\r\n                <\/li>\r\n                    <\/ul>\r\n    <\/div>\r\n    <!--END InlinePostSuggestion-->\r\n\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0628\u062a\u0647 \u06a9\u0647 \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u062a\u0628\u0644\u06cc\u063a \u062f\u0631 \u0628\u0627\u0644\u0627\u06cc \u0646\u062a\u0627\u06cc\u062c \u067e\u0648\u0644\u06cc\u060c \u062a\u0646\u0647\u0627 \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0634\u0645\u0627 \u0648 \u0631\u0642\u0628\u0627\u06cc\u062a\u0627\u0646 \u0646\u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u06af\u0648\u06af\u0644 \u0628\u0631\u0627\u06cc \u0647\u0631 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc\u060c \u0622\u0633\u062a\u0627\u0646\u0647 \u0645\u0634\u062e\u0635\u06cc \u0627\u0632 \u0642\u06cc\u0645\u062a \u062f\u0627\u0631\u062f \u06a9\u0647 \u062d\u062a\u06cc \u0627\u06af\u0631 \u063a\u06cc\u0631 \u0634\u0645\u0627\u060c \u062a\u0628\u0644\u06cc\u063a\u200c\u200c\u062f\u0647\u0646\u062f\u0647 \u062f\u06cc\u06af\u0631\u06cc \u0628\u0631\u0627\u06cc \u0633\u0631\u0686 \u0622\u0646 \u06a9\u0644\u0645\u0647 \u0648\u062c\u0648\u062f \u0646\u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f\u061b \u0628\u0627\u06cc\u062f \u0628\u0647 \u0622\u0646 \u0622\u0633\u062a\u0627\u0646\u0647 \u0628\u0631\u0633\u06cc\u062f \u062a\u0627 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u062f\u0631 \u0628\u0627\u0644\u0627\u06cc \u0635\u0641\u062d\u0647 \u062f\u06cc\u062f\u0647 \u0634\u0648\u062f. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0647 \u0627\u06cc\u0646 \u062a\u0635\u0648\u06cc\u0631 \u062f\u0642\u062a \u06a9\u0646\u06cc\u062f: <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"334\" src=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2025\/11\/google-keyword-planner-data-highlow-range-of-keywords-bids-1024x334.webp\" alt=\"\u0646\u0645\u0648\u0646\u0647 \u062d\u062f\u0627\u0642\u0644 \u0648 \u062d\u062f\u0627\u06a9\u062b\u0631 \u0647\u0632\u06cc\u0646\u0647 \u0628\u0631\u0627\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a \u0628\u0631\u0627\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc - \u06a9\u06cc\u0648\u0631\u062f \u067e\u0644\u0646\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632\" class=\"wp-image-19322\" style=\"width:785px;height:auto\" srcset=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2025\/11\/google-keyword-planner-data-highlow-range-of-keywords-bids-1024x334.webp 1024w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2025\/11\/google-keyword-planner-data-highlow-range-of-keywords-bids-300x98.webp 300w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2025\/11\/google-keyword-planner-data-highlow-range-of-keywords-bids-768x251.webp 768w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2025\/11\/google-keyword-planner-data-highlow-range-of-keywords-bids.webp 1115w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u0646\u0645\u0648\u0646\u0647 \u062d\u062f\u0627\u0642\u0644 \u0648 \u062d\u062f\u0627\u06a9\u062b\u0631 \u0647\u0632\u06cc\u0646\u0647 \u0628\u0631\u0627\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a \u0628\u0631\u0627\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc &#8211; \u06a9\u06cc\u0648\u0631\u062f \u067e\u0644\u0646\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0631 \u0627\u06cc\u0646 \u062a\u0635\u0648\u06cc\u0631\u060c \u0628\u0631\u0627\u06cc \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc &#8220;\u062e\u0631\u06cc\u062f \u0628\u06cc\u0645\u0647 \u0645\u0627\u0634\u06cc\u0646&#8221; \u062f\u0648 \u0641\u0627\u06a9\u062a\u0648\u0631\u06cc \u06a9\u0647 \u0645\u0634\u062e\u0635 \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u0645\u061b \u0628\u0627\u0632\u0647 \u0642\u06cc\u0645\u062a\u06cc \u0628\u0631\u0627\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a \u062f\u0631 \u0628\u0627\u0644\u0627\u06cc \u0635\u0641\u062d\u0647 (\u062f\u0631 \u0646\u062a\u06cc\u062c\u0647 \u0633\u0631\u0686 \u0627\u06cc\u0646 \u06a9\u0644\u0645\u0647) \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Top of page bid (low range):<\/strong> \u062d\u062f\u0627\u0642\u0644 \u0647\u0632\u06cc\u0646\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u062a\u0628\u0644\u06cc\u063a \u062e\u0648\u062f \u062f\u0631 \u0628\u0627\u0644\u0627\u06cc \u0635\u0641\u062d\u0647 \u0628\u0627\u06cc\u062f \u067e\u0631\u062f\u0627\u062e\u062a \u06a9\u0646\u06cc\u062f.<\/li>\n\n\n\n<li><strong>Top of page bid (high range): <\/strong>\u062d\u062f\u0627\u06a9\u062b\u0631 \u0647\u0632\u06cc\u0646\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u0628\u0627\u0644\u0627\u06cc \u0635\u0641\u062d\u0647 \u0628\u0627\u06cc\u062f \u067e\u0631\u062f\u0627\u062e\u062a \u06a9\u0646\u06cc\u062f.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"background-color: rgba(242,235,191,0.6); border-radius:3px; padding:2px 4px;\" class=\"gads-highlight-orange\">\u062a\u0648\u062c\u0647 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f<\/span> \u06a9\u0647 \u0627\u06cc\u0646 \u0627\u0639\u062f\u0627\u062f\u060c \u062f\u06cc\u062a\u0627\u0647\u0627\u06cc \u0642\u0637\u0639\u06cc \u0646\u0628\u0648\u062f\u0647 \u0648 \u06af\u0648\u06af\u0644 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u062f\u0631 \u0646\u062a\u06cc\u062c\u0647 \u0645\u0632\u0627\u06cc\u062f\u0647\u200c\u0647\u0627\u06cc \u0642\u0628\u0644\u06cc \u06a9\u0647 \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u06a9\u0644\u0645\u0627\u062a \u0628\u0631\u06af\u0632\u0627\u0631 \u0634\u062f\u0647\u200c\u0627\u0646\u062f \u0645\u062d\u0627\u0633\u0628\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0627\u0639\u062f\u0627\u062f \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0634\u062f\u0647 \u062f\u0631 \u0627\u06cc\u0646 \u0642\u0633\u0645\u062a\u060c <span style=\"background-color: rgba(213,236,246,0.6); border-radius:3px; padding:2px 4px;\" class=\"gads-highlight-blue\">\u0628\u0647 \u0627\u0632\u0627\u06cc \u06af\u0631\u0641\u062a\u0646 \u0647\u0631 \u06a9\u0644\u06cc\u06a9<\/span> \u0627\u0633\u062a. \u0645\u062b\u0644\u0627 \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a \u062e\u0648\u062f \u062f\u0631 \u0628\u0627\u0644\u0627\u06cc \u0635\u0641\u062d\u0647 \u0648 \u0628\u0631\u0627\u06cc \u0633\u0631\u0686 \u0639\u0628\u0627\u0631\u062a \u062e\u0631\u06cc\u062f \u0628\u06cc\u0645\u0647 \u0645\u0627\u0634\u06cc\u0646\u060c \u0628\u0627\u06cc\u062f \u0686\u06cc\u0632\u06cc \u062d\u062f\u0648\u062f 0.32 \u062a\u0627 1.04 \u062f\u0644\u0627\u0631 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u0628\u0647 \u06af\u0648\u06af\u0644 \u067e\u0631\u062f\u0627\u062e\u062a \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0645\u0627 \u0627\u0632 \u0622\u0646\u062c\u0627\u06cc\u06cc \u06a9\u0647 \u062f\u0631 \u0645\u0632\u0627\u06cc\u062f\u0647 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u0634\u0645\u0627 \u0628\u0627 \u0631\u0642\u0628\u0627\u06cc\u062a\u0627\u0646 \u0628\u0631\u0627\u06cc \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u0628\u0647\u062a\u0631 \u0635\u0641\u062d\u0647 \u0633\u0631\u0686 \u0631\u0642\u0627\u0628\u062a \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u061b \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0641\u06a9\u0631 \u06a9\u0646\u06cc\u062f \u062a\u0646\u0647\u0627 \u0642\u06cc\u0645\u062a (\u0628\u06cc\u062f) \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc \u0634\u0645\u0627 \u062f\u0631 \u062a\u0639\u06cc\u06cc\u0646 \u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0645\u0648\u062b\u0631 \u0627\u0633\u062a. \u0627\u0645\u0627 \u0627\u06cc\u0646\u0637\u0648\u0631 \u0646\u06cc\u0633\u062a!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u0627\u0632 \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u06cc \u0628\u0631\u0627\u06cc \u062a\u0639\u06cc\u06cc\u0646 \u0627\u062f \u0631\u0646\u06a9 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0628\u06cc\u0627\u06cc\u06cc\u062f \u0646\u06af\u0627\u0647\u06cc \u0628\u0647 \u0628\u0631\u062e\u06cc \u0627\u0632 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0627\u06cc\u0646 \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u0645.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a (Ad Rank) \u0686\u06af\u0648\u0646\u0647 \u0645\u062d\u0627\u0633\u0628\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u062f\u0631 \u062a\u0639\u0631\u06cc\u0641 \u0627\u062f \u0631\u0646\u06a9 \u0628\u0647 \u0622\u0646 \u0627\u0634\u0627\u0631\u0647 \u06a9\u0631\u062f\u0645\u061b <span style=\"background-color: rgba(213,236,246,0.6); border-radius:3px; padding:2px 4px;\" class=\"gads-highlight-blue\">\u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u062f\u0631 \u0646\u062a\u06cc\u062c\u0647 \u0645\u062c\u0645\u0648\u0639\u0647\u200c\u0627\u06cc \u0627\u0632 \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627 \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06cc\u0646 \u0645\u0648\u0627\u0631\u062f\u060c \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u062a\u0627\u062b\u06cc\u0631\u06af\u0630\u0627\u0631 \u062f\u0631 \u062a\u0639\u06cc\u06cc\u0646 \u0627\u062f \u0631\u0646\u06a9 \u0647\u0633\u062a\u0646\u062f: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062d\u062f\u0627\u06a9\u062b\u0631 \u0647\u0632\u06cc\u0646\u0647 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc \u0634\u0645\u0627 (\u0628\u06cc\u062f)<\/li>\n\n\n\n<li>\u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631 \u062a\u0628\u0644\u06cc\u063a<\/li>\n\n\n\n<li>\u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0627\u062d\u062a\u0645\u0627\u0644\u06cc \u062a\u0628\u0644\u06cc\u063a (Expected CTR)<\/li>\n\n\n\n<li>\u0622\u0633\u062a\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a (Ad Rank Thresholds)<\/li>\n\n\n\n<li> \u0645\u06cc\u0632\u0627\u0646 \u0631\u0642\u0627\u0628\u062a \u062f\u0631 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc<\/li>\n\n\n\n<li>\u0632\u0645\u06cc\u0646\u0647 \u0633\u0631\u0686 \u06a9\u0627\u0631\u0628\u0631 (Search Context)<\/li>\n\n\n\n<li>\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0641\u0632\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u062c\u0627\u0632\u0647 \u062f\u0647\u06cc\u062f \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc \u0647\u0631 \u06cc\u06a9 \u0627\u0632 \u0627\u06cc\u0646 \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627 \u062f\u0631 \u062a\u0639\u06cc\u06cc\u0646 \u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a \u0628\u067e\u0631\u062f\u0627\u0632\u06cc\u0645. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u062d\u062f\u0627\u06a9\u062b\u0631 \u0647\u0632\u06cc\u0646\u0647 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc (\u0628\u06cc\u062f)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062d\u062f\u0627\u06a9\u062b\u0631 \u0647\u0632\u06cc\u0646\u0647 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc \u06cc\u0627 \u0628\u06cc\u062f\u060c \u062d\u062f\u0627\u06a9\u062b\u0631 \u0647\u0632\u06cc\u0646\u0647\u200c\u0627\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0634\u0645\u0627 \u062d\u0627\u0636\u0631 \u0647\u0633\u062a\u06cc\u062f \u0628\u0631\u0627\u06cc \u06af\u0631\u0641\u062a\u0646 \u06cc\u06a9 \u06a9\u0644\u06cc\u06a9 \u067e\u0631\u062f\u0627\u062e\u062a \u06a9\u0646\u06cc\u062f. \u0628\u0627\u0644\u0627 \u0628\u0648\u062f\u0646 \u0627\u06cc\u0646 \u0647\u0632\u06cc\u0646\u0647 \u0627\u0645\u0627 \u062a\u0636\u0645\u06cc\u0646\u06cc \u0628\u0631 \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u0628\u0647\u062a\u0631 \u0646\u06cc\u0633\u062a. \u062f\u0631 \u0648\u0627\u0642\u0639\u060c \u0627\u06cc\u0646 \u0639\u062f\u062f \u0628\u0627\u06cc\u062f \u0645\u062a\u0646\u0627\u0633\u0628 \u0628\u0627 \u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0628\u0627\u0634\u062f \u062a\u0627 \u062a\u0628\u0644\u06cc\u063a \u062f\u0631 \u062c\u0627\u06cc\u06af\u0627\u0647 \u0645\u0646\u0627\u0633\u0628\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0634\u0648\u062f. \u0628\u0647 \u0639\u0628\u0627\u0631\u062a\u06cc \u062f\u06cc\u06af\u0631\u060c \u06af\u0648\u06af\u0644 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u062a\u0628\u0644\u06cc\u063a\u06cc \u0631\u0627 \u062f\u0631 \u062c\u0627\u06cc\u06af\u0627\u0647\u200c \u0628\u0647\u062a\u0631 \u0646\u0645\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0628\u0647\u062a\u0631\u06cc\u0646 \u067e\u0627\u0633\u062e \u0628\u0647 \u0646\u06cc\u0627\u0632 \u06a9\u0627\u0631\u0628\u0631 \u0631\u0627 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f\u061b \u0646\u0647 \u062a\u0628\u0644\u06cc\u063a\u06cc \u06a9\u0647 \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u0647\u0632\u06cc\u0646\u0647 \u0631\u0627 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 \u0628\u06cc\u062f \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc \u0634\u0645\u0627 2 \u062f\u0644\u0627\u0631 \u0628\u0627\u0634\u062f\u061b \u0627\u06cc\u0646 \u06cc\u0639\u0646\u06cc \u0634\u0645\u0627 \u062d\u0627\u0636\u0631 \u0647\u0633\u062a\u06cc\u062f \u0628\u0631\u0627\u06cc \u06af\u0631\u0641\u062a\u0646 \u0647\u0631 \u06a9\u0644\u06cc\u06a9 2 \u062f\u0644\u0627\u0631 \u067e\u0631\u062f\u0627\u062e\u062a \u06a9\u0646\u06cc\u062f. \u0627\u06af\u0631 \u0628\u06cc\u062f \u062a\u0628\u0644\u06cc\u063a\u200c\u062f\u0647\u0646\u062f\u0647 \u062f\u06cc\u06af\u0631\u06cc \u067e\u0627\u06cc\u06cc\u0646\u200c\u062a\u0631 \u0627\u0632 \u0634\u0645\u0627 (\u0645\u062b\u0644\u0627 1.5 \u062f\u0644\u0627\u0631) \u0628\u0648\u062f\u0647 \u0627\u0645\u0627 \u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631 \u062a\u0628\u0644\u06cc\u063a \u0622\u0646 \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0628\u0627\u0644\u0627\u062a\u0631 \u0628\u0627\u0634\u062f\u061b \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0627\u062f \u0631\u0646\u06a9 \u0628\u0627\u0644\u0627\u062a\u0631\u06cc \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u062f\u0647 \u0648 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u0628\u0647\u062a\u0631\u06cc \u0627\u0632 \u0635\u0641\u062d\u0647 \u0633\u0631\u0686 \u062f\u06cc\u062f\u0647 \u0634\u0648\u062f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/g-ads.org\/blog\/quality-score\/\">\u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631<\/a> \u06cc\u0627 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc \u062a\u0628\u0644\u06cc\u063a\u060c \u0641\u0627\u06a9\u062a\u0648\u0631\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0645\u06cc\u0632\u0627\u0646 \u06a9\u06cc\u0641\u06cc\u062a \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0648 \u0645\u0631\u062a\u0628\u0637 \u0628\u0648\u062f\u0646 \u0622\u0646 \u0628\u0627 \u0646\u06cc\u0627\u0632 \u06a9\u0627\u0631\u0628\u0631 \u0631\u0627 \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631 \u0637\u0631\u0627\u062d\u06cc \u0634\u062f\u0647 \u0627\u0633\u062a \u062a\u0627 \u06af\u0648\u06af\u0644 \u0645\u0637\u0645\u0626\u0646 \u0634\u0648\u062f \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u062f\u0631 \u0635\u0641\u062d\u0647 \u0633\u0631\u0686 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u06a9\u0647 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u062e\u0648\u0628\u06cc \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f. \u0645\u0647\u0645 \u0627\u0633\u062a \u06a9\u0647 \u0628\u062f\u0627\u0646\u06cc\u062f\u061b \u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631 \u0628\u0627\u0644\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0648\u062f\u062c\u0647 \u067e\u0627\u06cc\u06cc\u0646 \u0631\u0627 \u062c\u0628\u0631\u0627\u0646 \u06a9\u0631\u062f\u0647 \u0648 \u0628\u0627\u0639\u062b \u0634\u0648\u062f \u06a9\u0647 \u0634\u0645\u0627 \u0628\u0627 \u0635\u0631\u0641 \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0645\u062a\u0631 \u0646\u0633\u0628\u062a \u0628\u0647 \u0631\u0642\u0628\u0627\u06cc \u062e\u0648\u062f\u060c \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u0628\u0647\u062a\u0631\u06cc \u0627\u0632 \u0635\u0641\u062d\u0647 \u0633\u0631\u0686 \u062f\u06cc\u062f\u0647 \u0634\u0648\u06cc\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0645\u0627 \u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631 \u0686\u06af\u0648\u0646\u0647 \u0645\u062d\u0627\u0633\u0628\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u061f \u0627\u06cc\u0646 3 \u0641\u0627\u06a9\u062a\u0648\u0631 \u062f\u0631 \u062a\u0639\u06cc\u06cc\u0646 \u0627\u06cc\u0646 \u0627\u0645\u062a\u06cc\u0627\u0632 \u062f\u062e\u06cc\u0644 \u0647\u0633\u062a\u0646\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0645\u06cc\u0632\u0627\u0646 \u0645\u0631\u062a\u0628\u0637 \u0628\u0648\u062f\u0646 \u062a\u0628\u0644\u06cc\u063a (Ad Relevance):<\/strong> \u0627\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631\u060c \u0645\u06cc\u0632\u0627\u0646 \u0627\u0631\u062a\u0628\u0627\u0637 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0628\u0627 \u0639\u0628\u0627\u0631\u062a \u0633\u0631\u0686 \u0634\u062f\u0647 \u062a\u0648\u0633\u0637 \u06a9\u0627\u0631\u0628\u0631 \u0631\u0627 \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06af\u0631 \u0645\u062d\u062a\u0648\u0627\u06cc \u067e\u06cc\u0627\u0645 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0634\u0645\u0627 \u0648 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u06a9\u0647 \u062f\u0631 \u0647\u062f\u0644\u0627\u06cc\u0646\u060c \u062f\u06cc\u0633\u06a9\u0631\u06cc\u067e\u0634\u0646 \u0648 \u0644\u0646\u062f\u06cc\u0646\u06af \u067e\u06cc\u062c \u062e\u0648\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u062f \u0628\u0627 \u0647\u062f\u0641 \u0633\u0631\u0686 \u06a9\u0627\u0631\u0628\u0631 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u06cc\u0634\u062a\u0631\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f\u061b \u0627\u0645\u062a\u06cc\u0627\u0632 \u0645\u0631\u062a\u0628\u0637 \u0628\u0648\u062f\u0646 \u062a\u0628\u0644\u06cc\u063a \u0639\u062f\u062f \u0628\u0627\u0644\u0627\u06cc\u06cc \u0631\u0627 \u0646\u0645\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/li>\n\n\n\n<li><strong>\u062a\u062c\u0631\u0628\u0647 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f (Landing Page Experience):<\/strong> \u062f\u0631 \u0645\u0648\u0631\u062f \u0644\u0646\u062f\u0646\u06af \u067e\u06cc\u062c\u060c \u062f\u0631 \u0627\u0628\u062a\u062f\u0627 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0648\u0639\u062f\u0647\u200c\u0627\u06cc \u06a9\u0647 \u062f\u0631 \u062a\u0628\u0644\u06cc\u063a \u062f\u0627\u062f\u0647\u200c\u0627\u06cc\u062f \u0639\u0645\u0644 \u06a9\u0646\u062f. \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 \u062f\u0631 \u0647\u062f\u0644\u0627\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a \u0639\u0646\u0648\u0627\u0646 \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u062f \u0627\u0631\u0633\u0627\u0644 \u0631\u0627\u06cc\u06af\u0627\u0646\u060c \u062b\u0628\u062a \u0633\u0641\u0627\u0631\u0634 \u0634\u0645\u0627 \u062f\u0631 \u0644\u0646\u062f\u0646\u06cc\u06af \u067e\u06cc\u062c \u0628\u0627\u06cc\u062f \u0634\u0627\u0645\u0644 \u0627\u0631\u0633\u0627\u0644 \u0631\u0627\u06cc\u06af\u0627\u0646 \u0634\u0648\u062f. \u0645\u0648\u0631\u062f \u0628\u0639\u062f\u06cc \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u0633\u0631\u0639\u062a \u0644\u0648\u062f \u0634\u062f\u0646 \u0628\u0627\u0644\u0627\u06cc\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f\u060c \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0645\u0648\u0628\u0627\u06cc\u0644 \u0628\u0647\u06cc\u0646\u0647 \u0634\u062f\u0647 \u0628\u0627\u0634\u062f\u060c \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a (Ad Copy) \u0634\u0645\u0627 \u0628\u0627\u0634\u062f \u0648 \u067e\u06cc\u0645\u0627\u06cc\u0634 \u062f\u0631 \u0622\u0646 \u0622\u0633\u0627\u0646 \u0628\u0627\u0634\u062f. \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0645\u062c\u0628\u0648\u0631 \u0646\u0628\u0627\u0634\u0646\u062f \u0628\u0631\u0627\u06cc \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u0646 \u062f\u06a9\u0645\u0647 \u062e\u0631\u06cc\u062f \u0634\u0645\u0627 \u0686\u0646\u062f \u0628\u0627\u0631 \u062f\u0631 \u0635\u0641\u062d\u0647 \u0627\u0633\u06a9\u0631\u0648\u0644 \u06a9\u0646\u0646\u062f. \u062a\u0648\u062c\u0647 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f\u061b <span style=\"background-color: rgba(213,236,246,0.6); border-radius:3px; padding:2px 4px;\" class=\"gads-highlight-blue\">\u0647\u0631\u0686\u0647 \u0644\u0646\u062f\u0646\u06cc\u06af \u067e\u06cc\u062c \u0628\u0627\u06a9\u06cc\u0641\u06cc\u062a\u200c\u062a\u0631\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f\u060c \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631 \u0628\u0627\u0644\u0627\u062a\u0631\u06cc \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f \u0648 \u0628\u0627\u0644\u0639\u06a9\u0633\u061b \u062a\u062c\u0631\u0628\u0647 \u0628\u062f \u0644\u0646\u062f\u0646\u06cc\u06af \u067e\u06cc\u062c\u060c \u0628\u0627\u0639\u062b \u0627\u0641\u062a \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/span><\/li>\n\n\n\n<li><strong>\u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0627\u062d\u062a\u0645\u0627\u0644\u06cc (Expected CTR): <\/strong>\u0627\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631\u060c \u062a\u062e\u0645\u06cc\u0646 \u0645\u06cc\u200c\u0632\u0646\u062f \u06a9\u0647 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0645\u06cc\u0632\u0627\u0646 \u0645\u0631\u062a\u0628\u0637 \u0628\u0648\u062f\u0646 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0628\u0627 \u0633\u0631\u0686 \u06a9\u0648\u0626\u0631\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u060c \u0686\u0642\u062f\u0631 \u0627\u062d\u062a\u0645\u0627\u0644 \u062f\u0627\u0631\u062f \u062a\u0627 \u0622\u0646\u200c\u0647\u0627 \u0628\u0631 \u0631\u0648\u06cc \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u06a9\u0644\u06cc\u06a9 \u06a9\u0646\u0646\u062f. \u06af\u0648\u06af\u0644 \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u062a\u062e\u0645\u06cc\u0646\u060c \u0627\u0632 \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0642\u0628\u0644\u06cc \u0634\u0645\u0627 \u0648 \u0645\u06cc\u0632\u0627\u0646 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0628\u0648\u062f\u0646 \u062a\u0628\u0644\u06cc\u063a \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 \u062f\u0631 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0642\u0628\u0644\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u062e\u0648\u0628\u06cc \u062f\u0627\u0634\u062a\u0647\u200c\u0627\u06cc\u062f\u060c \u06af\u0648\u06af\u0644 \u0627\u062d\u062a\u0645\u0627\u0644 \u0628\u0627\u0644\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646\u06a9\u0647 \u0627\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0647\u0645 \u06a9\u0644\u06cc\u06a9\u200c\u0647\u0627\u06cc \u062e\u0648\u0628\u06cc \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u0647 \u0648 \u062f\u0631 \u0646\u062a\u06cc\u062c\u0647 \u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0628\u0627\u0644\u0627 \u0645\u06cc\u200c\u0631\u0648\u062f.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u0622\u0633\u062a\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a (Ad Rank Thresholds)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0622\u0633\u062a\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a\u060c \u062d\u062f\u0627\u0642\u0644 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u062f\u0631\u0647\u0627\u06cc \u06a9\u06cc\u0641\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f \u062a\u0627 \u0628\u062a\u0648\u0627\u0646\u062f \u062f\u0631 \u062c\u0627\u06cc\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0635\u0641\u062d\u0647 \u0633\u0631\u0686 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0634\u0648\u062f. \u06af\u0648\u06af\u0644 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u06cc\u0646 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u0647\u0627\u060c \u0645\u0637\u0645\u0626\u0646 \u0645\u06cc\u200c\u0634\u0648\u062f \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u06a9\u0647 \u06a9\u06cc\u0641\u06cc\u062a \u0644\u0627\u0632\u0645 \u0631\u0627 \u062f\u0627\u0631\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062c\u0632\u0626\u06cc\u0627\u062a \u0646\u062d\u0648\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u0627\u06cc\u0646 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u062f\u0647\u0627 \u0628\u062f\u06cc\u0646 \u0635\u0648\u0631\u062a \u0627\u0633\u062a: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u062d\u062f\u0627\u0642\u0644 \u0634\u0631\u0627\u06cc\u0637:<\/strong> \u0647\u0631 \u0645\u0632\u0627\u06cc\u062f\u0647 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632\u060c \u062d\u062f\u0627\u0642\u0644 \u0634\u0631\u0627\u06cc\u0637\u06cc \u062f\u0627\u0631\u062f \u06a9\u0647 \u0627\u06af\u0631 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0646\u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0627\u0635\u0644\u0627 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0646\u0634\u0648\u062f \u06cc\u0627 \u0627\u06cc\u0646 \u06a9\u0647 \u062f\u0631 \u0631\u062a\u0628\u0647\u200c\u0647\u0627\u06cc \u067e\u0627\u06cc\u06cc\u0646 \u0635\u0641\u062d\u0647 \u0633\u0631\u0686 \u062f\u06cc\u062f\u0647 \u0634\u0648\u062f. <\/li>\n\n\n\n<li><strong>\u062a\u0627\u062b\u06cc\u0631 \u0628\u0631 \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u06cc\u0627 \u0646\u0634\u062f\u0646 \u062a\u0628\u0644\u06cc\u063a:<\/strong> \u062f\u0627\u0631\u0627 \u0628\u0648\u062f\u0646 \u062d\u062f\u0627\u0642\u0644 \u0634\u0631\u0627\u06cc\u0637\u06cc \u06a9\u0647 \u062f\u0631 \u0645\u0648\u0631\u062f \u0622\u0646 \u0635\u062d\u0628\u062a \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645\u060c \u062a\u0636\u0645\u06cc\u0646\u200c\u06a9\u0646\u0646\u062f\u0647 \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u062f\u0631 \u0631\u062a\u0628\u0647\u200c\u0647\u0627\u06cc \u0628\u0627\u0644\u0627\u06cc \u0635\u0641\u062d\u0647 \u0633\u0631\u0686 \u0646\u06cc\u0633\u062a\u0646\u062f\u061b \u0627\u0645\u0627 \u0646\u062f\u0627\u0634\u062a\u0646 \u0622\u0646\u200c\u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0627\u0632 \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u062a\u0628\u0644\u06cc\u063a \u062f\u0631 \u0631\u062a\u0628\u0647\u200c\u0647\u0627\u06cc \u0628\u0627\u0644\u0627 \u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u06a9\u0646\u062f. \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631 \u067e\u0627\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0627\u0639\u062b \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a \u062f\u0631 \u0631\u062a\u0628\u0647\u200c\u0647\u0627\u06cc \u067e\u0627\u06cc\u06cc\u0646 \u0635\u0641\u062d\u0647 \u0634\u0648\u062f\u061b \u062d\u062a\u06cc \u0627\u06af\u0631 \u0628\u06cc\u062f \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc \u0634\u0645\u0627 \u0639\u062f\u062f \u0628\u0627\u0644\u0627\u06cc\u06cc \u0631\u0627 \u0646\u0633\u0628\u062a \u0628\u0647 \u0631\u0642\u0628\u0627 \u0646\u0634\u0627\u0646 \u062f\u0647\u062f.<\/li>\n\n\n\n<li><strong>\u0627\u0628\u062a\u062f\u0627 \u06a9\u06cc\u0641\u06cc\u062a\u060c \u0633\u067e\u0633 \u0642\u06cc\u0645\u062a: <\/strong>\u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0686\u06cc\u0632 \u0628\u0631\u0627\u06cc \u06af\u0648\u06af\u0644 \u0627\u0633\u062a. \u062d\u062a\u06cc \u0627\u06af\u0631 \u0642\u06cc\u0645\u062a \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc \u0628\u0627\u0644\u0627\u06cc\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u0627\u0645\u0627 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0644\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062f\u0631 \u0645\u0634\u0627\u0647\u062f\u0647 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0648 \u0628\u0627\u0632\u062f\u06cc\u062f \u0627\u0632 \u0644\u0646\u062f\u0646\u06cc\u06af \u067e\u06cc\u062c \u0628\u062f \u0628\u0627\u0634\u062f\u061b \u0628\u0627\u0632 \u0647\u0645 \u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u067e\u0627\u06cc\u06cc\u0646 \u0622\u0645\u062f\u0647 \u0648 \u0634\u0627\u0646\u0633 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0631 \u0631\u062a\u0628\u0647\u200c\u0647\u0627\u06cc \u0628\u0647\u062a\u0631 \u0631\u0627 \u0627\u0632 \u062f\u0633\u062a \u0645\u06cc\u200c\u062f\u0647\u06cc\u062f.<\/li>\n\n\n\n<li><strong>\u0630\u0627\u062a \u0645\u062a\u063a\u06cc\u0631 \u0622\u0633\u062a\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u0631\u0628\u062a\u0647 \u062a\u0628\u0644\u06cc\u063a: <\/strong>\u0645\u0647\u0645 \u0627\u0633\u062a \u06a9\u0647 \u0628\u062f\u0627\u0646\u06cc\u062f\u061b \u0628\u0633\u062a\u0647 \u0628\u0647 \u0634\u0631\u0627\u06cc\u0637 \u0645\u062e\u062a\u0644\u0641\u06cc \u0645\u062b\u0644 \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0631 \u0631\u0642\u0627\u0628\u062a \u062a\u0628\u0644\u06cc\u063a\u200c\u062f\u0647\u0646\u062f\u06af\u0627\u0646 \u0628\u0631\u0627\u06cc \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc\u060c \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0631 \u0631\u0641\u062a\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u06cc\u0627 \u0622\u067e\u062f\u06cc\u062a\u200c <a href=\"https:\/\/support.google.com\/adspolicy\/answer\/6008942?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">\u0633\u06cc\u0627\u0633\u062a\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u06af\u0648\u06af\u0644<\/a>\u060c \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u0647\u0627\u06cc \u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u062a\u063a\u06cc\u06cc\u0631 \u06a9\u0646\u0646\u062f. \u0634\u0645\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u062a\u0628\u0644\u06cc\u063a\u200c\u062f\u0647\u0646\u062f\u0647\u060c \u0647\u0645\u0648\u0627\u0631\u0647 \u0628\u0627\u06cc\u062f \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u0627\u06cc \u0633\u0627\u0632\u06af\u0627\u0631\u06cc \u0628\u0627 \u0627\u06cc\u0646 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0628\u0647\u06cc\u0646\u0647 \u06a9\u0646\u06cc\u062f.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4.  \u0645\u06cc\u0632\u0627\u0646 \u0631\u0642\u0627\u0628\u062a \u062f\u0631 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"background-color: rgba(213,236,246,0.6); border-radius:3px; padding:2px 4px;\" class=\"gads-highlight-blue\">\u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u0648\u0642\u062a\u06cc \u06a9\u0647 \u0627\u0632 \u0631\u0642\u0627\u0628\u062a (Competition) \u0635\u062d\u0628\u062a \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645\u060c \u0645\u0646\u0638\u0648\u0631\u0645\u0627\u0646 \u062a\u0639\u062f\u0627\u062f \u062a\u0628\u0644\u06cc\u063a\u200c\u062f\u0647\u0646\u062f\u06af\u0627\u0646\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0647\u062f\u0641\u200c\u06af\u06cc\u0631\u06cc \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0634\u062e\u0635\u060c \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0642\u06cc\u0645\u062a \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u0648 \u062f\u0631 \u0645\u0632\u0627\u06cc\u062f\u0647 \u0634\u0631\u06a9\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. <\/span>\u0648\u0642\u062a\u06cc \u06a9\u0647 \u062a\u0645\u0627\u0645 \u0627\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u200c\u062f\u0647\u0646\u062f\u06af\u0627\u0646\u060c \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u0645\u0634\u062e\u0635 \u0631\u0627 \u0647\u062f\u0641 \u0642\u0631\u0627\u0631 \u062f\u0647\u0646\u062f\u060c \u06af\u0648\u06af\u0644 \u0628\u06cc\u062f \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc \u0648 \u06a9\u06cc\u0641\u06cc\u062a \u062a\u0628\u0644\u06cc\u063a \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a \u0631\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u06cc\u0627\u06cc\u06cc\u062f \u0627\u06cc\u0646\u06af\u0648\u0646\u0647 \u062a\u0635\u0648\u0631 \u06a9\u0646\u06cc\u0645:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0633\u0647 \u062a\u0628\u0644\u06cc\u063a\u200c\u062f\u0647\u0646\u062f\u0647 \u0645\u062e\u062a\u0644\u0641 \u0628\u0631 \u0631\u0648\u06cc \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc &#8220;\u0628\u06cc\u0645\u0647 \u0645\u0627\u0634\u06cc\u0646&#8221; \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0642\u06cc\u0645\u062a \u0645\u06cc\u200c\u062f\u0647\u0646\u062f. \u062f\u0631 \u0627\u06cc\u0646 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\u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u0645 \u0645\u0642\u0627\u0644\u0647 <a href=\"https:\/\/g-ads.org\/blog\/google-ads-extensions\/\">\u0627\u0641\u0632\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u0627\u062f\u0632<\/a> \u0627\u0632 \u0648\u0628\u0644\u0627\u06af \u062c\u06cc \u0627\u062f\u0632 \u0631\u0627 \u0646\u06cc\u0632 \u0645\u0637\u0627\u0644\u0639\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0686\u06af\u0648\u0646\u0647 \u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a \u062e\u0648\u062f \u0631\u0627 \u0628\u0647\u062a\u0631 \u06a9\u0646\u06cc\u0645\u061f <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a \u062e\u0648\u062f\u060c \u0627\u06cc\u0646 \u06a9\u0627\u0631\u0647\u0627 \u0631\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f: <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u0645\u06cc\u0632\u0627\u0646 \u0645\u0631\u062a\u0628\u0637 \u0628\u0648\u062f\u0646 \u062a\u0628\u0644\u06cc\u063a \u062e\u0648\u062f \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u06cc\u062f <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a \u0648 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u062e\u0648\u062f \u0631\u0627 \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0686\u06cc\u0632\u06cc \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0633\u0631\u0686 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0646\u06cc\u062f. \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u0647\u062f\u0644\u0627\u06cc\u0646 \u0648 \u062f\u06cc\u0633\u06a9\u0631\u06cc\u067e\u0634\u0646 \u062a\u0628\u0644\u06cc\u063a \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0631\u062f\u0647 \u0648 \u0633\u0639\u06cc \u06a9\u0646\u06cc\u062f \u0632\u0628\u0627\u0646\u06cc \u0647\u062f\u0641\u0645\u0646\u062f \u0628\u0631\u0627\u06cc \u067e\u0627\u0633\u062e \u0628\u0647 \u0642\u0635\u062f \u067e\u0634\u062a \u0633\u0631\u0686 \u06a9\u0627\u0631\u0628\u0631 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u06cc\u06a9\u06cc \u0627\u0632 \u062a\u0631\u0641\u0646\u062f\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0648\u0631\u062f \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 \u0622\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f\u061b <strong>\u062f\u0631\u062c \u062e\u0648\u062f\u06a9\u0627\u0631 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc (Keyword Insertion)<\/strong> \u062f\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0642\u0627\u0628\u0644\u06cc\u062a\u060c \u0628\u0647 \u0634\u0645\u0627 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u062f \u062a\u0627 \u0639\u06cc\u0646 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631 \u062f\u0631 \u06af\u0648\u06af\u0644 \u0633\u0631\u0686 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a \u0631\u0627 \u062f\u0631 \u062a\u0628\u0644\u06cc\u063a \u0628\u0647 \u0627\u0648 \u0646\u0634\u0627\u0646 \u062f\u0647\u06cc\u062f. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 \u0647\u062f\u0644\u0627\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0628\u062f\u06cc\u0646 \u0635\u0648\u0631\u062a \u0628\u0627\u0634\u062f: \u062e\u0631\u06cc\u062f {\u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc: \u0628\u06cc\u0645\u0647} \u0645\u0627\u0634\u06cc\u0646.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0648 \u0627\u06cc\u0646 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0631\u0627 \u0647\u0645 \u062f\u0631 \u0627\u062f \u06af\u0631\u0648\u067e \u062e\u0648\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0628\u06cc\u0645\u0647 \u0634\u062e\u0635 \u062b\u0627\u0644\u062b<\/li>\n\n\n\n<li>\u0628\u06cc\u0645\u0647 \u062d\u0648\u0627\u062f\u062b<\/li>\n\n\n\n<li> \u0628\u06cc\u0645\u0647 \u0628\u06cc\u0646\u200c\u0627\u0644\u0645\u0644\u0644\u06cc<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u062d\u0627\u0644\u0627 \u0627\u06af\u0631 \u06a9\u0627\u0631\u0628\u0631 \u062f\u0631 \u06af\u0648\u06af\u0644 \u0633\u0631\u0686 \u06a9\u0646\u062f: \u0628\u06cc\u0645\u0647 \u0634\u062e\u0635 \u062b\u0627\u0644\u062b\u061b \u0647\u062f\u0644\u0627\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0628\u062f\u06cc\u0646 \u0635\u0648\u0631\u062a \u0628\u0647 \u0627\u0648 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f: &#8220;\u062e\u0631\u06cc\u062f \u0628\u06cc\u0645\u0647 \u0634\u062e\u0635 \u062b\u0627\u0644\u062b \u0645\u0627\u0634\u06cc\u0646&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06cc\u0646 \u062a\u0631\u0641\u0646\u062f\u060c \u0645\u06cc\u0632\u0627\u0646 \u0627\u0631\u062a\u0628\u0627\u0637 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0628\u0627 \u0622\u0646 \u0686\u06cc\u0632\u06cc \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0622\u0646 \u0627\u0633\u062a \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u062a\u0628\u0644\u06cc\u063a \u0628\u0627\u06a9\u06cc\u0641\u06cc\u062a\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0631 \u062a\u0628\u0644\u06cc\u063a \u062e\u0648\u062f\u060c \u0627\u0631\u0632\u0634 \u0645\u0646\u062d\u0635\u0631\u0628\u0647\u200c\u0641\u0631\u062f\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u062f\u0627\u0631\u06cc\u062f (\u0645\u062b\u0644\u0627 \u0627\u0631\u0633\u0627\u0644 \u06cc\u0627 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc 12 \u0645\u0627\u0647\u0647 \u0631\u0627\u06cc\u06af\u0627\u0646) \u0631\u0627 \u06a9\u0627\u0645\u0644\u0627 \u0634\u0641\u0627\u0641 \u0628\u06cc\u0627\u0646 \u06a9\u0646\u06cc\u062f. \u0633\u0639\u06cc \u06a9\u0646\u06cc\u062f \u0627\u0632 \u0627\u0641\u0632\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u0645\u062b\u0644 \u0633\u0627\u06cc\u062a \u0644\u06cc\u0646\u06a9 \u06cc\u0627 \u06a9\u0627\u0644 \u0627\u0648\u062a \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0628\u06cc\u0634\u062a\u0631\u06cc \u0627\u0632 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0648 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u062f\u0647\u06cc\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0628\u062a\u0647 \u06a9\u0647 \u0628\u0627\u06cc\u062f \u062a\u0648\u062c\u0647 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f <span style=\"background-color: rgba(242,235,191,0.6); border-radius:3px; padding:2px 4px;\" class=\"gads-highlight-orange\">\u0644\u06cc\u0646\u06a9\u200c\u0647\u0627 \u0648 \u06a9\u0644\u0645\u0627\u062a\u06cc \u06a9\u0647 \u062f\u0631 \u0627\u0641\u0632\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u060c \u0628\u0627 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0634\u0645\u0627 \u0627\u0631\u062a\u0628\u0627\u0637 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f \u062a\u0627 \u0627\u0632 \u062a\u0627\u062b\u06cc\u0631 \u0645\u0646\u0641\u06cc \u0628\u0631 \u0631\u0648\u06cc \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u062e\u0648\u062f \u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u06a9\u06cc\u0641\u06cc\u062a \u0644\u0646\u062f\u0646\u06cc\u06af \u067e\u06cc\u062c \u0631\u0627 \u0628\u0627\u0644\u0627 \u0628\u0628\u0631\u06cc\u062f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u06cc\u0686 \u06a9\u0633 \u062f\u0648\u0633\u062a \u0646\u062f\u0627\u0631\u062f \u062f\u0631 \u06cc\u06a9 \u0635\u0641\u062d\u0647 \u06a9\u0646\u062f \u0648 \u0628\u0627 \u0637\u0631\u0627\u062d\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647 \u0631\u0627\u0628\u0637 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0628\u0645\u0627\u0646\u062f. \u0648 \u062f\u0631 \u0648\u0627\u0642\u0639\u06cc\u062a\u060c \u0647\u06cc\u0686 \u06a9\u0633 \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0631\u0627 \u0647\u0645 \u0646\u0645\u06cc\u200c\u06a9\u0646\u062f \ud83d\ude42<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06af\u0631 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f \u0628\u0627\u06a9\u06cc\u0641\u06cc\u062a\u06cc \u0646\u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f\u061b \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0641\u0648\u0631\u0627 \u0622\u0646 \u0631\u0627 \u062a\u0631\u06a9 \u06a9\u0631\u062f\u0647 \u0648 \u062a\u0628\u062f\u06cc\u0644 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0634\u0645\u0627 \u0646\u0645\u06cc\u200c\u0634\u0648\u0646\u062f. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0631\u0627\u06cc \u0628\u0627\u0644\u0627 \u0628\u0631\u062f\u0646 \u06a9\u06cc\u0641\u06cc\u062a \u0644\u0646\u062f\u0646\u06cc\u06af \u067e\u06cc\u062c\u060c \u0637\u0631\u0627\u062d\u06cc \u0631\u06cc\u0633\u067e\u0627\u0646\u0633\u06cc\u0648 \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0645\u0648\u0628\u0627\u06cc\u0644 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f\u060c \u0633\u0631\u0639\u062a \u0644\u0648\u062f \u0634\u062f\u0646 \u0635\u0641\u062d\u0647 \u0648 \u0627\u062c\u0632\u0627 \u0622\u0646 \u0631\u0627 \u0628\u0627\u0644\u0627 \u0628\u0628\u0631\u06cc\u062f \u0648 \u0645\u0633\u06cc\u0631 \u067e\u06cc\u0645\u0627\u06cc\u0634 \u062f\u0631 \u0635\u0641\u062d\u0647 \u0631\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0647\u0645\u0648\u0627\u0631\u062a\u0631 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u062e\u06cc\u0644\u06cc \u0631\u0627\u062d\u062a\u200c\u062a\u0631 \u0628\u062a\u0648\u0627\u0646\u0646\u062f \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0645\u0648\u0631\u062f\u0646\u0638\u0631 \u0634\u0645\u0627 \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u0646\u062f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u062a\u0646\u0638\u06cc\u0645\u0627\u062a \u0628\u06cc\u062f\u06cc\u0646\u06af (Bid Adjustments) \u0631\u0627 \u0645\u062b\u0644 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc\u200c\u0647\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"background-color: rgba(213,236,246,0.6); border-radius:3px; padding:2px 4px;\" class=\"gads-highlight-blue\">\u062a\u0646\u0638\u06cc\u0645\u0627\u062a \u0628\u06cc\u062f\u06cc\u0646\u06af \u06cc\u0627 Bid Adjustments \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632\u060c \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u062a\u0627 \u0628\u0631\u0627\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a \u062e\u0648\u062f \u062f\u0631 \u0631\u0648\u0632\u0647\u0627 \u0648 \u0633\u0627\u0639\u062a\u200c\u0647\u0627\u06cc \u0645\u0634\u062e\u0635\u060c \u0644\u0648\u06a9\u06cc\u0634\u0646\u200c\u0647\u0627 \u0648 \u06cc\u0627 \u062f\u0633\u062a\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u0645\u062a\u0641\u0627\u0648\u062a\u060c \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u062a\u0641\u0627\u0648\u062a\u06cc \u0631\u0627 \u0628\u0647 \u06af\u0648\u06af\u0644 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u062f\u0647\u06cc\u062f. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0686\u0631\u0627 \u0628\u0627\u06cc\u062f \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0631\u0627 \u0628\u06a9\u0646\u06cc\u0645\u061f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0634\u0645\u0627 \u062f\u0631 \u0633\u0627\u0639\u062a\u200c\u0647\u0627\u06cc\u06cc \u0627\u0632 \u0634\u0628\u0627\u0646\u0647\u200c\u0631\u0648\u0632 \u0641\u0639\u0627\u0644\u06cc\u062a \u0628\u06cc\u0634\u062a\u0631\u06cc \u062f\u0627\u0634\u062a\u0647 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\u062f\u0633\u062a\u06af\u0627\u0647\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0646\u062a\u06cc\u062c\u0647 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u062f\u0627\u0631\u0646\u062f\u061b \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0631\u0627 \u0628\u0647 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0647\u062f\u0641 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0647\u062f. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627 \u0631\u0627 \u0628\u0647 \u0637\u0648\u0631 \u0645\u062f\u0627\u0648\u0645 \u0628\u0631\u0631\u0633\u06cc \u0648 \u0628\u0647\u06cc\u0646\u0647 \u06a9\u0646\u06cc\u062f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062e\u06cc\u0644\u06cc \u0645\u0647\u0645 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0637\u0648\u0631 \u0645\u062f\u0627\u0648\u0645 \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627 \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u0648 \u0622\u0646\u0627\u0644\u06cc\u0632 \u06a9\u0646\u06cc\u062f. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0628\u0647 \u0634\u0645\u0627 \u0641\u0631\u0635\u062a \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u0646 \u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u06af\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0627\u0632\u062f\u0647\u06cc \u062e\u0648\u0628\u06cc \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u062f\u0627\u0634\u062a\u0647\u200c\u0627\u0646\u062f \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0648 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0627\u06cc\u0646 \u0645\u0648\u0627\u0631\u062f \u0647\u0645 \u06cc\u0639\u0646\u06cc \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc 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\u0628\u0647 \u0627\u06cc\u0646 \u0647\u062f\u0641 \u0631\u0633\u06cc\u062f\u0647 \u0648 \u062f\u0631 \u0631\u062a\u0628\u0647 1 \u0646\u062a\u0627\u06cc\u062c \u067e\u0648\u0644\u06cc \u062f\u06cc\u062f\u0647 \u0634\u0648\u06cc\u062f. \u0627\u06af\u0631 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627 \u062c\u0632\u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0628\u0627\u0634\u062f \u06a9\u0647 \u062f\u0631 \u0628\u0627\u0644\u0627\u06cc \u0633\u0631\u0686 \u06af\u0648\u06af\u0644 \u062f\u06cc\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f\u061b \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u0645 \u0628\u0627 <a href=\"https:\/\/g-ads.org\/contact\/\">\u06a9\u0627\u0631\u0634\u0646\u0627\u0633\u0627\u0646<\/a> \u0645\u0627 \u062f\u0631 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627\u0634\u06cc\u062f \u062a\u0627 \u062f\u0631 \u0645\u0648\u0631\u062f \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644 \u0634\u0645\u0627 \u0631\u0627 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc\u06cc \u06a9\u0646\u0646\u062f.<\/p>\n\n\n\n<!-- FAQ -->\n<div class=\"container\">\n    <section id=\"faq\" >\n        <div class=\"h2HasAboveLne mb-3 pb-2 text-center\">\n            <hr class=\"mt-2 mb-4 miniHrWarning\">\n            <h2 class=\"fw-bolder text-primary mt-5\"><i class=\"ti ti-user-question fs-8 text-success\"><\/i> \u0633\u0648\u0627\u0644\u0627\u062a \u0645\u062a\u062f\u0627\u0648\u0644\n\n            <\/h2>\n        <\/div>\n        <div class=\"accordion \" id=\"faqAccordian\">\n            <div class=\"row\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/FAQPage\">\n                <div class=\"col-md-6\">\n                    <div class=\"accordion-item  mb-3 hasGrayBg\" itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n       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itemprop=\"text\">\n                                    \u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a \u06cc\u0627 Ad Rank \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u0641\u0627\u06a9\u062a\u0648\u0631\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627 \u0634\u0631\u0627\u06cc\u0637 \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u062f\u0631 \u0635\u0641\u062d\u0647 \u0633\u0631\u0686 \u0631\u0627 \u062f\u0627\u0631\u062f \u06cc\u0627 \u0646\u0647 \u0648 \u062f\u0631 \u0635\u0648\u0631\u062a \u0648\u0627\u062c\u062f \u0634\u0631\u0627\u06cc\u0637 \u0628\u0648\u062f\u0646\u060c \u062f\u0631 \u06a9\u062c\u0627\u06cc \u0635\u0641\u062d\u0647 \u062f\u06cc\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.\n                                <\/p>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"accordion-item  mb-3 hasGrayBg\" itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n                        <div class=\"accordion-header\" id=\"faqHead2\">\n                            <h2 class=\"accordion-button collapsed cursor-pointer fs-4 fw-bold text-primary hasGrayBg\" itemprop=\"name\"\n                                data-bs-toggle=\"collapse\" data-bs-target=\"#faq2\" aria-expanded=\"false\"\n                                aria-controls=\"faq2\">\n                                \u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0645 \u0627\u062f \u0631\u0646\u06a9 \u0628\u0647\u062a\u0631\u06cc \u062f\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644 \u0628\u06af\u06cc\u0631\u0645\u061f\n                            <\/h2>\n                        <\/div>\n                        <div id=\"faq2\" class=\"accordion-collapse collapse\" aria-labelledby=\"faqHead2\"\n                            data-bs-parent=\"#faqAccordian\">\n                            <div class=\"accordion-body\" itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n                                <p class=\"fs-4 text-black\" itemprop=\"text\">\n                                    \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u0632\u0627\u0646 \u0645\u0631\u062a\u0628\u0637 \u0628\u0648\u0646 \u062a\u0628\u0644\u06cc\u063a \u0628\u0627 \u0633\u0631\u0686 \u06a9\u0627\u0631\u0628\u0631\u060c \u0628\u0627\u0644\u0627 \u0628\u0631\u062f\u0646 \u06a9\u06cc\u0641\u06cc\u062a \u0644\u0646\u062f\u0646\u06cc\u06af \u067e\u06cc\u062c \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0641\u0632\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u06af\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u062f\u0631 \u0628\u0647\u0628\u0648\u062f \u0627\u062f \u0631\u0646\u06a9 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u0646\u062f.\n                                <\/p>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    \n\n                <\/div>\n                <div class=\"col-md-6\">\n                    <div class=\"accordion-item  mb-3 hasGrayBg\" itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n                        <div class=\"accordion-header\" id=\"faqHead3\">\n                            <h2 class=\"accordion-button collapsed cursor-pointer fs-4 fw-bold text-primary hasGrayBg\" itemprop=\"name\"\n                                data-bs-toggle=\"collapse\" data-bs-target=\"#faq3\" aria-expanded=\"false\"\n                                aria-controls=\"faq3\">\n                                \u0641\u0631\u0645\u0648\u0644 \u0645\u062d\u0627\u0633\u0628\u0647 \u0627\u062f \u0631\u0646\u06a9 \u0686\u06cc\u0633\u062a\u061f\n                            <\/h2>\n                        <\/div>\n                        <div id=\"faq3\" class=\"accordion-collapse collapse\" aria-labelledby=\"faqHead3\"\n                            data-bs-parent=\"#faqAccordian\">\n                            <div class=\"accordion-body\" itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n                                <p class=\"fs-4 text-black\" itemprop=\"text\">\n                                    \u0641\u0631\u0645\u0648\u0644 \u0645\u062d\u0627\u0633\u0628\u0647 \u0627\u062f \u0631\u0646\u06a9 \u0628\u0647 \u0635\u0648\u0631\u062a \u062d\u062f\u0627\u06a9\u062b\u0631 \u0647\u0632\u06cc\u0646\u0647 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc (Max CPC) \u0636\u0631\u0628\u062f\u0631 \u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631 \u0627\u0633\u062a.\n                                <\/p>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"accordion-item  mb-3 hasGrayBg\" itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n                        <div class=\"accordion-header\" id=\"faqHead4\">\n                            <h2 class=\"accordion-button collapsed cursor-pointer fs-4 fw-bold text-primary hasGrayBg\" itemprop=\"name\"\n                                data-bs-toggle=\"collapse\" data-bs-target=\"#faq4\" aria-expanded=\"false\"\n                                aria-controls=\"faq4\">\n                                \u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a \u0686\u0647 \u0641\u0631\u0642\u06cc \u0628\u0627 \u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631 \u062f\u0627\u0631\u062f\u061f\n                            <\/h2>\n                        <\/div>\n                        <div id=\"faq4\" class=\"accordion-collapse collapse\" aria-labelledby=\"faqHead4\"\n                            data-bs-parent=\"#faqAccordian\">\n                            <div class=\"accordion-body\" itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n                                <p class=\"fs-4 text-black\" itemprop=\"text\">\n                                    \u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a \u0648\u0627\u062c\u062f \u0634\u0631\u0627\u06cc\u0637 \u0628\u0648\u062f\u0646 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062f\u0631 \u0635\u0641\u062d\u0647 \u0633\u0631\u0686 \u0648 \u062c\u0627\u06cc\u06af\u0627\u0647 \u0646\u0645\u0627\u06cc\u0634 \u0622\u0646 \u0631\u0627 \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u0645\u0627 \u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631\u060c \u0645\u06cc\u0632\u0627\u0646 \u06a9\u06cc\u0641\u06cc\u062a \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0631\u0627 \u0628\u0627 \u0628\u0631\u0631\u0633\u06cc \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc\u06cc \u0645\u062b\u0644 \u0627\u0631\u062a\u0628\u0627\u0637 \u062a\u0628\u0644\u06cc\u063a \u0628\u0627 \u0633\u0631\u0686 \u06a9\u0648\u0626\u0631\u06cc \u06a9\u0627\u0631\u0628\u0631\u060c \u06a9\u06cc\u0641\u06cc\u062a \u0644\u0646\u062f\u0646\u06cc\u06af \u067e\u06cc\u062c \u06cc\u0627 \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0627\u062d\u062a\u0645\u0627\u0644\u06cc \u06a9\u0647 \u062a\u0628\u0644\u06cc\u063a \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u06af\u06cc\u0631\u062f \u0631\u0627 \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u06a9\u0646\u062f\n                                <\/p>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n\n\n\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0648\u0642\u062a\u06cc \u06a9\u0647 \u0635\u062d\u0628\u062a \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u06af\u0648\u06af\u0644 \u0628\u0647 \u0645\u06cc\u0627\u0646 \u0645\u06cc\u200c\u0622\u06cc\u062f\u061b \u062a\u0645\u0627\u0645 \u062a\u0628\u0644\u06cc\u063a\u200c\u062f\u0647\u0646\u062f\u06af\u0627\u0646 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u0646\u062f \u062f\u0631 \u0631\u062a\u0628\u0647 \u0627\u0648\u0644 \u0646\u062a\u0627\u06cc\u062c \u0635\u0641\u062d\u0647 \u0633\u0631\u0686 \u062f\u06cc\u062f\u0647 \u0634\u0648\u0646\u062f. \u062c\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u062a\u0648\u062c\u0647 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0631\u0627 \u0628\u0647 \u062e\u0648\u062f \u062c\u0644\u0628 \u06a9\u0631\u062f\u0647\u060c \u0628\u0627\u0632\u062f\u06cc\u062f\u0647\u0627 \u0648 \u06a9\u0644\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0628\u06cc\u0634\u062a\u0631\u06cc \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f. \u0627\u0645\u0627 \u0641\u06a9\u0631 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f \u0627\u06cc\u0646 \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u0635\u0641\u062d\u0647 \u0633\u0631\u0686 \u0686\u06af\u0648\u0646\u0647 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f\u061f \u0628\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u0641\u0627\u06a9\u062a\u0648\u0631\u06cc \u0628\u0647 \u0627\u0633\u0645 \u0627\u062f\u0631 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