{"id":2813,"date":"2017-03-25T10:04:01","date_gmt":"2017-03-25T05:34:01","guid":{"rendered":"http:\/\/g-ads.org\/blog\/?p=2813"},"modified":"2024-05-26T13:09:32","modified_gmt":"2024-05-26T09:39:32","slug":"new-adwords-interface","status":"publish","type":"post","link":"https:\/\/g-ads.org\/blog\/new-adwords-interface\/","title":{"rendered":"\u067e\u06cc\u0634 \u0646\u0645\u0627\u06cc\u0634\u06cc \u0627\u0632 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0648 \u0631\u0627\u0628\u0637 \u062c\u062f\u06cc\u062f \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632"},"content":{"rendered":"\n<p>\u0645\u0646 \u067e\u0627\u0631\u0633\u0627\u0644 \u062f\u0631 \u0627\u062c\u0644\u0627\u0633 \u0639\u0645\u0644\u06a9\u0631\u062f \u06af\u0648\u06af\u0644 \u0634\u0631\u06a9\u062a \u062f\u0627\u0634\u062a\u0645. \u0627\u06cc\u0646 \u0627\u062c\u0644\u0627\u0633 \u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0627\u06cc\u0646\u06a9\u0647 \u0645\u0648\u0627\u0631\u062f \u0645\u062a\u0639\u062f\u062f\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u062c\u062f\u06cc\u062f \u0648 \u0642\u0627\u0628\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0642\u0631\u0627\u0631 \u0627\u0633\u062a \u0628\u0647 \u0632\u0648\u062f\u06cc \u062f\u0631 \u0627\u062f\u0648\u0631\u062f\u0632 \u0627\u06cc\u062c\u0627\u062f \u0634\u0648\u062f \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0632\u06cc\u0627\u062f\u06cc \u0628\u0647 \u0645\u0646 \u062f\u0627\u062f. \u0647\u0645\u06cc\u0646\u0637\u0648\u0631 \u06a9\u0645\u06a9 \u06a9\u0631\u062f <strong>\u0631\u0627\u0628\u0637 \u062c\u062f\u06cc\u062f \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632<\/strong> \u0631\u0627 \u06a9\u0647 \u062f\u0631 \u0633\u0627\u0644 2017 \u0645\u0646\u062a\u0634\u0631 \u062e\u0648\u0627\u0647\u062f \u0634\u062f \u0631\u0627 \u0627\u0645\u062a\u062d\u0627\u0646 \u06a9\u0646\u06cc\u0645.<\/p>\n\n\n\n<p>\u062f\u0631 \u0627\u06cc\u0646 \u0627\u062c\u0644\u0627\u0633\u060c \u06af\u0648\u06af\u0644 \u062f\u0645\u0648\u0647\u0627\u06cc \u0632\u06cc\u0627\u062f\u06cc \u0631\u0627 \u0627\u0632 \u0642\u0627\u0628\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u0627\u062f\u0648\u0631\u062f\u0632 \u0628\u0647 \u0646\u0645\u0627\u06cc\u0634 \u06af\u0630\u0627\u0634\u062a. \u062d\u0627\u0636\u0631\u0627\u0646 \u062f\u0631 \u0622\u0646 \u062c\u0644\u0633\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646\u0633\u062a\u0646\u062f \u0633\u0648\u0627\u0644 \u0647\u0627\u06cc \u0632\u06cc\u0627\u062f\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u0642\u0627\u0628\u0644\u06cc\u062a \u0648 \u0631\u0627\u0628\u0637 \u062c\u062f\u06cc\u062f \u0627\u0632 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0645\u062d\u0635\u0648\u0644 \u062f\u0631 \u06af\u0648\u06af\u0644 \u0628\u067e\u0631\u0633\u0646\u062f.<\/p>\n\n\n\n<p>\u062f\u0631 \u062d\u0627\u0644 \u062d\u0627\u0636\u0631 \u0646\u06cc\u0645\u06cc \u0627\u0632 \u0627\u06cc\u0646 \u0631\u0627\u0628\u0637 \u062c\u062f\u06cc\u062f (\u0647\u0645\u0686\u0648\u0646 \u0641\u0631\u0635\u062a \u0647\u0627 (opportunities)\u060c \u06a9\u062a\u0627\u0628\u062e\u0627\u0646\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9\u06cc (shared library) \u0648 \u0633\u0627\u06cc\u0631 \u0645\u0648\u0627\u0631\u062f) \u0627\u06cc\u062c\u0627\u062f \u0634\u062f\u0647 \u0627\u0645\u0627 \u0647\u0646\u0648\u0632 \u0628\u0631\u062e\u06cc \u0627\u0632 \u0627\u0645\u06a9\u0627\u0646\u0627\u062a \u0628\u0647 \u0622\u0646\u0647\u0627 \u0627\u0641\u0632\u0648\u062f\u0647 \u0646\u0634\u062f\u0647 \u0627\u0633\u062a. \u0628\u0627 \u0627\u06cc\u0646\u062d\u0627\u0644 \u0627\u06cc\u0646 \u0631\u0627\u0628\u0637 \u062c\u062f\u06cc\u062f \u0628\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u06a9\u0627\u0641\u06cc \u062a\u06a9\u0645\u06cc\u0644 \u0634\u062f\u0647 \u0627\u0633\u062a \u06a9\u0647 \u0628\u062a\u0648\u0627\u0646\u06cc\u0645 \u062f\u0631 \u0645\u0648\u0631\u062f \u0646\u062d\u0648\u0647 \u06a9\u0627\u0631\u06a9\u0631\u062f \u0622\u0646 \u0635\u062d\u0628\u062a \u06a9\u0646\u06cc\u0645. \u0628\u0647 \u0647\u0645\u06cc\u0646 \u062e\u0627\u0637\u0631 \u0642\u0635\u062f \u062f\u0627\u0631\u06cc\u0645 \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0645\u0631\u0648\u0631 \u0633\u0631\u06cc\u0639\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 <a href=\"https:\/\/g-ads.org\/blog\/google-adwords-new-interface\/\">\u0631\u0627\u0628\u0637 \u062c\u062f\u06cc\u062f \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632<\/a>&nbsp; \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u0645. \u067e\u0633 \u0647\u0645\u0631\u0627\u0647 \u0645\u0627 \u0628\u0627\u0634\u06cc\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0635\u0648\u0644 \u0637\u0631\u0627\u062d\u06cc \u0631\u0627\u0628\u0637 \u062c\u062f\u06cc\u062f \u0627\u062f\u0648\u0631\u062f\u0632<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"279\" src=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/new-adwords-interface-design-principles.png\" alt=\"\u0627\u0635\u0648\u0644 \u0637\u0631\u0627\u062d\u06cc \u0631\u0627\u0628\u0637 \u062c\u062f\u06cc\u062f \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632\" class=\"wp-image-2815\" srcset=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/new-adwords-interface-design-principles.png 680w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/new-adwords-interface-design-principles-300x123.png 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/figure>\n<\/div>\n\n\n<p>\u06af\u0648\u06af\u0644 \u0648 \u062a\u06cc\u0645\u0634 \u0628\u06cc\u0627\u0646 \u06a9\u0631\u062f\u0647 \u0627\u0646\u062f \u06a9\u0647 \u0627\u06cc\u0646 \u0631\u0627\u0628\u0637 \u062c\u062f\u06cc\u062f \u0628\u0631 \u0627\u0633\u0627\u0633 \u0633\u0647 \u0627\u0635\u0644 \u0637\u0631\u0627\u062d\u06cc \u0634\u062f\u0647 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0633\u0647 \u0627\u0635\u0644 \u0639\u0628\u0627\u0631\u062a\u0646\u062f \u0627\u0632:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u062f\u0627\u062f\u0647 \u062f\u0631 \u062f\u0633\u062a\u0627\u0646 \u06a9\u0627\u0631\u0628\u0631:<\/strong> \u0627\u06cc\u0646 \u0627\u0635\u0644 \u062f\u0631 \u0645\u0648\u0631\u062f \u0633\u0627\u062f\u0647 \u062a\u0631 \u06a9\u0631\u062f\u0646 \u0648 \u0631\u0627\u062d\u062a \u062a\u0631 \u06a9\u0631\u062f\u0646 \u0628\u06cc\u0646\u0634 \u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u062f\u0631 \u0645\u0648\u0631\u062f \u062f\u0627\u062f\u0647 \u0647\u0627\u0633\u062a \u0648 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0631\u0627 \u0639\u0645\u0644\u06cc \u062a\u0631 \u0648 \u0631\u0627\u062d\u062a \u062a\u0631 \u06a9\u0646\u062f.<\/li>\n\n\n\n<li><strong>\u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u0631\u0648\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631:<\/strong> \u0647\u062f\u0641 \u0627\u0632 \u0627\u06cc\u0646 \u0627\u0635\u0644 \u0631\u0627\u062d\u062a \u062a\u0631 \u06a9\u0631\u062f\u0646 \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0627\u0647\u062f\u0627\u0641 \u062a\u062c\u0627\u0631\u06cc \u062e\u0627\u0635 \u0627\u0633\u062a.<\/li>\n\n\n\n<li><strong>\u0642\u062f\u0631\u062a\u0645\u0646\u062f \u0648 \u062f\u0631 \u0639\u06cc\u0646 \u062d\u0627\u0644 \u0633\u0627\u062f\u0647:<\/strong> \u0637\u0631\u0627\u062d\u06cc \u062c\u062f\u06cc\u062f \u0628\u0647 \u06af\u0648\u0646\u0647 \u0627\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0633\u0627\u062f\u06af\u06cc \u0648 \u062f\u0631 \u0639\u06cc\u0646 \u062d\u0627\u0644 \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u0628\u0648\u062f\u0646 \u0631\u0627 \u062f\u0631 \u06a9\u0627\u0631\u0628\u0631 \u0627\u0644\u0642\u0627 \u06a9\u0646\u062f. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u06cc\u0646 \u0631\u0627\u0628\u0637 \u062c\u062f\u06cc\u062f \u0628\u0633\u06cc\u0627\u0631 \u0631\u0627\u062d\u062a \u062a\u0631 \u0634\u062f\u0647 \u0627\u0633\u062a.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u062f\u0627\u0634\u0628\u0648\u0631\u062f \u0628\u0635\u0631\u06cc \u062c\u062f\u06cc\u062f \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632<\/h3>\n\n\n\n<p>\u062f\u0631 \u0631\u0627\u0628\u0637 \u062c\u062f\u06cc\u062f \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646 \u0631\u0627 \u0622\u063a\u0627\u0632 \u0645\u06cc \u06a9\u0646\u06cc\u062f \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f 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\u0646\u0645\u0648\u062f\u0627\u0631 \u0628\u0631\u0627\u06cc \u0645\u0627\u0646\u06cc\u062a\u0648\u0631 \u06a9\u0631\u062f\u0646 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0647\u0627\u06cc\u06cc \u0628\u0627 \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0628\u0627\u0644\u0627 \u06cc\u0627 \u067e\u0627\u06cc\u06cc\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u0645\u0627\u06cc\u06cc\u062f. \u0634\u06a9\u0644 \u0632\u06cc\u0631 \u0638\u0627\u0647\u0631 \u0627\u06cc\u0646 \u0631\u0627\u0628\u0637 \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"353\" src=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/new-adwords-interface.png\" alt=\"\u0631\u0627\u0628\u0637 \u062c\u062f\u06cc\u062f \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632\" class=\"wp-image-2814\" srcset=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/new-adwords-interface.png 680w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/new-adwords-interface-300x156.png 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">\u0633\u06cc\u0633\u062a\u0645 \u0646\u0627\u0648\u0628\u0631\u06cc \u062c\u062f\u06cc\u062f<\/h3>\n\n\n\n<p>\u062a\u0628 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0647\u0627\u060c \u06af\u0631\u0648\u0647 \u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc\u060c \u062a\u0646\u0638\u06cc\u0645\u0627\u062a \u0648 \u0627\u0644\u062d\u0627\u0642\u0627\u062a \u06a9\u0647 \u0642\u0628\u0644\u0627 \u062f\u0631 \u0627\u0645\u062a\u062f\u0627\u062f \u0646\u0648\u0627\u0631 \u0628\u0627\u0644\u0627\u06cc \u0635\u0641\u062d\u0647 \u0646\u0645\u0627\u06cc\u0634 \u0642\u0631\u0627\u0631 \u062f\u0627\u0634\u062a \u062f\u0631 \u062d\u0627\u0644 \u062d\u0627\u0636\u0631 \u0628\u0647&nbsp; \u0633\u0645\u062a \u0686\u067e \u0635\u0641\u062d\u0647 \u0646\u0645\u0627\u06cc\u0634 \u0627\u0646\u062a\u0642\u0627\u0644 \u06cc\u0627\u0641\u062a\u0647 \u0627\u0633\u062a. \u062a\u0628 Opportunities \u06a9\u0647 \u0642\u0628\u0644\u0627 \u06cc\u06a9 \u0646\u0627\u062d\u06cc\u0647 \u062c\u062f\u0627\u06af\u0627\u0646\u0647 \u062f\u0631 \u0646\u0627\u0648\u0628\u0631\u06cc \u0628\u0648\u062f \u062f\u0631 \u062d\u0627\u0644 \u062d\u0627\u0636\u0631 \u062f\u0631 \u0647\u0631 ad group\/campaign \u062f\u0631 \u0646\u0627\u0648\u0628\u0631\u06cc \u0633\u0645\u062a \u0686\u067e \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u062f\u0631 \u0634\u06a9\u0644 \u0632\u06cc\u0631 \u0628\u0647 \u062e\u0648\u0628\u06cc \u0646\u0634\u0627\u0646 \u062f\u0627\u062f\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"408\" src=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/new-adwords-interface-navigation.png\" alt=\"\u0645\u0646\u0648\u06cc \u062c\u062f\u06cc\u062f \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632\" class=\"wp-image-2819\" srcset=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/new-adwords-interface-navigation.png 626w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/new-adwords-interface-navigation-300x196.png 300w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/figure>\n<\/div>\n\n\n<p>\u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u062f\u0631 \u0634\u06a9\u0644 \u0645\u0634\u0627\u0647\u062f\u0647 \u0645\u06cc \u06a9\u0646\u06cc\u062f\u060c \u0645\u0648\u0627\u0631\u062f\u06cc \u0647\u0645\u0686\u0648\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0648 \u0627\u0644\u062d\u0627\u0642\u0627\u062a \u062f\u0631 \u06cc\u06a9 \u062a\u0628 \u06cc\u06a9\u0633\u0627\u0646 \u06af\u0646\u062c\u0627\u0646\u062f\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a \u0632\u06cc\u0631\u0627 \u0627\u06cc\u0646 \u06af\u0632\u06cc\u0646\u0647 \u0647\u0627 \u0628\u0647 \u0647\u0645 \u0645\u0631\u062a\u0628\u0637 \u0647\u0633\u062a\u0646\u062f \u0648 \u0628\u06cc\u0634\u062a\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062f\u0648\u0633\u062a \u062f\u0627\u0631\u0646\u062f \u0628\u0647 \u0647\u0631 \u062f\u0648\u06cc \u0627\u06cc\u0646 \u0645\u0648\u0627\u0631\u062f \u062f\u0631 \u06cc\u06a9 \u0632\u0645\u0627\u0646 \u0648\u0627\u062d\u062f \u062f\u0633\u062a\u0631\u0633\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f. \u0627\u06cc\u0646 \u062a\u063a\u06cc\u06cc\u0631 \u0628\u0635\u0631\u06cc \u062a\u0631 \u0627\u0633\u062a. \u0628\u0647 \u0637\u0648\u0631 \u0645\u0634\u0627\u0628\u0647\u060c \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0647\u0627\u060c \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0647\u0627\u06cc \u0645\u0646\u0641\u06cc (negative keywords) \u0648 \u0648\u0627\u0698\u0647 \u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0634\u062f\u0647 (search terms) \u0647\u0645\u06af\u06cc \u062f\u0631 \u06cc\u06a9 \u0628\u062e\u0634 \u06af\u0646\u062c\u0627\u0646\u062f\u0647 \u0634\u062f\u0647 \u0627\u0646\u062f:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"329\" src=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/new-adwords-interface-negatives.png\" alt=\"\u0639\u0628\u0627\u0631\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u0627\u06cc\u0646\u062a\u0631\u0641\u06cc\u0633 \u062c\u062f\u06cc\u062f \u0627\u062f\u0648\u0631\u062f\u0632\" class=\"wp-image-2820\" srcset=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/new-adwords-interface-negatives.png 680w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/new-adwords-interface-negatives-300x145.png 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">\u062e\u062f\u0627\u062d\u0627\u0641\u0638\u06cc \u0628\u0627 \u062a\u0628 Dimensions\u061f<\/h3>\n\n\n\n<p>\u062a\u0628 \u0627\u0628\u0639\u0627\u062f (Dimensions) \u0647\u0645\u06cc\u0634\u0647 \u0639\u062c\u06cc\u0628 \u062a\u0631\u06cc\u0646 \u06af\u0632\u06cc\u0646\u0647 \u062f\u0631 \u0631\u0627\u0628\u0637 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0628\u0648\u062f\u0647 \u0627\u0633\u062a. \u062f\u0631 \u062d\u0627\u0644 \u062d\u0627\u0636\u0631 \u06af\u0648\u06af\u0644 \u062a\u0644\u0627\u0634 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a \u0628\u0631\u062e\u06cc \u0627\u0632 \u06af\u0632\u0627\u0631\u0634\u0627\u062a \u0645\u062d\u0628\u0648\u0628 \u0631\u0627 \u0627\u0632 \u062a\u0628 \u0627\u0628\u0639\u0627\u062f \u0628\u06af\u06cc\u0631\u062f \u0648 \u0627\u06cc\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0627 \u0628\u0647 \u0637\u0648\u0631 \u0645\u0633\u062a\u0642\u06cc\u0645 \u062f\u0631 \u0633\u0637\u062d \u06af\u0631\u0648\u0647 \u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0648 \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627 \u0642\u0631\u0627\u0631 \u062f\u0647\u062f.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"312\" src=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/new-adwords-interface-new-dimensions-tab.png\" alt=\"\u062a\u0628 dimensions \u062f\u0631 \u0631\u0627\u0628\u0637 \u062c\u062f\u06cc\u062f \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632\" class=\"wp-image-2821\" srcset=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/new-adwords-interface-new-dimensions-tab.png 680w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/new-adwords-interface-new-dimensions-tab-300x138.png 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/figure>\n<\/div>\n\n\n<p>\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u062e\u0644\u0627\u0635\u0647 \u062f\u0633\u062a\u06af\u0627\u0647 \u0647\u0627 \u06a9\u0647 \u06cc\u06a9 \u0646\u0648\u0639 \u06af\u0632\u0627\u0631\u0634 \u062f\u0631 \u062a\u0628 \u0627\u0628\u0639\u0627\u062f \u0628\u0648\u062f \u062f\u0631 \u0631\u0627\u0628\u0637 \u062c\u062f\u06cc\u062f \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u062a\u0646\u0647\u0627 \u0628\u0627 \u0641\u0634\u0631\u062f\u0646 \u06a9\u0644\u06cc\u062f\u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u062f\u0631 \u06a9\u06cc\u0628\u0648\u0631\u062f \u0642\u0627\u0628\u0644 \u062f\u0633\u062a\u0631\u0633 \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f. \u0628\u0647 \u0637\u0648\u0631 \u0645\u0634\u0627\u0628\u0647\u060c \u062e\u0644\u0627\u0635\u0647 \u0645\u0648\u0642\u0639\u06cc\u062a (location summary) \u0628\u0647 \u0634\u0645\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f \u06a9\u0647 \u06a9\u0644\u06cc\u06a9 \u0647\u0627\u06cc \u0647\u0631 \u06a9\u0645\u067e\u06cc\u0646&nbsp; \u0648 \u06af\u0631\u0648\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0627\u0632 \u06a9\u062c\u0627 \u0622\u0645\u062f\u0647 \u0627\u0646\u062f. \u0642\u0628\u0644\u0627 \u0628\u0631\u0627\u06cc \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u062f\u0646 \u062f\u0627\u062f\u0647 \u0647\u0627 \u0648 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0648\u0631\u062f \u0646\u06cc\u0627\u0632 \u062e\u0648\u062f \u0645\u062c\u0628\u0648\u0631 \u0628\u0648\u062f\u06cc\u062f \u06af\u0632\u0627\u0631\u0634\u06cc \u0631\u0627 \u062f\u0631 \u062a\u0628 \u0627\u0628\u0639\u0627\u062f (dimensions) \u0627\u062c\u0631\u0627 \u06a9\u0646\u06cc\u062f. \u0628\u0647 \u0646\u0638\u0631\u0645 \u0627\u06cc\u0646 \u062a\u063a\u06cc\u06cc\u0631\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0631\u0627\u0628\u0637 \u0631\u0627 \u0628\u0633\u06cc\u0627\u0631 \u0631\u0627\u062d\u062a \u062a\u0631 \u0645\u06cc \u06a9\u0646\u062f \u0632\u06cc\u0631\u0627 \u062f\u0631 \u0631\u0627\u0628\u0637 \u0641\u0639\u0644\u06cc \u0627\u0641\u0631\u0627\u062f \u062f\u0631\u06a9 \u062f\u0631\u0633\u062a\u06cc \u0627\u0632 \u0627\u06cc\u0646 \u0639\u0645\u0644\u06a9\u0631\u062f\u0647\u0627 \u0631\u0627 \u0646\u062f\u0627\u0631\u0646\u062f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0648\u06cc\u0632\u0627\u0631\u062f \u0627\u06cc\u062c\u0627\u062f \u06a9\u0645\u067e\u06cc\u0646 \u062c\u062f\u06cc\u062f \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632<\/h3>\n\n\n\n<p>\u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u062f\u06a9\u0645\u0647 + \u0631\u0627 \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 \u062c\u062f\u06cc\u062f \u0641\u0634\u0627\u0631 \u0645\u06cc \u062f\u0647\u06cc\u062f (\u06a9\u0647 \u062f\u0631 \u0634\u06a9\u0644 \u0632\u06cc\u0631 \u0646\u0634\u0627\u0646 \u062f\u0627\u062f\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a) \u0648\u06cc\u0632\u0627\u0631\u062f \u062c\u062f\u06cc\u062f\u06cc \u0638\u0627\u0647\u0631 \u0645\u06cc \u0634\u0648\u062f \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u062c\u062f\u06cc\u062f <strong>\u0647\u062f\u0641 \u0645\u062d\u0648\u0631<\/strong> \u0627\u0633\u062a. \u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0646\u0648\u0627\u0639 \u0645\u062e\u062a\u0644\u0641\u06cc \u0627\u0632 \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627 \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u06a9\u0647 \u0628\u0647 \u062e\u0627\u0637\u0631 \u0633\u067e\u0627\u0631\u06cc \u0647\u0645\u0647 \u0627\u06cc\u0646 \u0645\u0648\u0627\u0631\u062f \u0628\u0633\u06cc\u0627\u0631 \u062f\u0634\u0648\u0627\u0631 \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f. \u0628\u0647 \u0647\u0645\u06cc\u0646 \u062e\u0627\u0637\u0631 \u06af\u0648\u06af\u0644 \u062a\u0644\u0627\u0634 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a \u06a9\u0627\u0631 \u062a\u0628\u0644\u06cc\u063a \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0631\u0627 \u0633\u0627\u062f\u0647 \u062a\u0631 \u06a9\u0646\u062f.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"296\" src=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/new-adwords-interface-campaign-creation-wizard-questions.png\" alt=\"\u0648\u06cc\u0632\u0627\u0631\u062f \u0627\u06cc\u062c\u0627\u062f \u0622\u06af\u0647\u06cc \u062c\u062f\u06cc\u062f \u0627\u062f\u0648\u0631\u062f\u0632\" class=\"wp-image-2822\" srcset=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/new-adwords-interface-campaign-creation-wizard-questions.png 666w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/new-adwords-interface-campaign-creation-wizard-questions-300x133.png 300w\" sizes=\"auto, (max-width: 666px) 100vw, 666px\" \/><\/figure>\n<\/div>\n\n\n<p>\u062a\u0635\u0648\u06cc\u0631 \u0646\u0634\u0627\u0646 \u062f\u0627\u062f\u0647 \u0634\u062f\u0647 \u0632\u06cc\u0627\u062f \u0648\u0627\u0636\u062d \u0646\u06cc\u0633\u062a \u0627\u0645\u0627 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0645\u06cc \u062e\u0648\u0627\u0647\u06cc\u062f \u06a9\u0645\u067e\u06cc\u0646 \u062c\u062f\u06cc\u062f\u06cc \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f \u0633\u0648\u0627\u0644\u0627\u062a \u0632\u06cc\u0631 \u0627\u0632 \u0634\u0645\u0627 \u067e\u0631\u0633\u06cc\u062f\u0647 \u0645\u06cc \u0634\u0648\u062f:<\/p>\n\n\n\n<p>\u0622\u06cc\u0627 \u0642\u0635\u062f \u062f\u0627\u0631\u06cc\u062f \u0641\u0639\u0627\u0644\u06cc\u062a\u06cc \u0631\u0627 \u0627\u0632 \u0637\u0631\u0641 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f\u061f \u0686\u0647 \u0646\u0648\u0639 \u0641\u0639\u0627\u0644\u06cc\u062a\u06cc \u0645\u062f\u0646\u0638\u0631 \u0634\u0645\u0627\u0633\u062a\u061f \u0628\u0627\u0632\u062f\u06cc\u062f \u0627\u0632 \u0641\u0631\u0648\u0634\u06af\u0627\u0647\u061f <a href=\"https:\/\/g-ads.org\/increase-app-install\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0627\u0641\u0632\u0627\u06cc\u0634 \u0646\u0635\u0628 \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646<\/a>\u061f \u0641\u0631\u0648\u0634\u061f \u067e\u0627\u0633\u062e \u0634\u0645\u0627 \u0628\u0647 \u0627\u06cc\u0646 \u0633\u0648\u0627\u0644\u0627\u062a \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0646\u0648\u0639 \u06a9\u0645\u067e\u06cc\u0646\u06cc \u06a9\u0647 \u0642\u0635\u062f \u062f\u0627\u0631\u06cc\u062f \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f \u0631\u0627 \u0645\u0634\u062e\u0635 \u0646\u0645\u0627\u06cc\u062f. \u0632\u06cc\u0627\u062f \u0646\u06af\u0631\u0627\u0646 \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0646\u0628\u0627\u0634\u06cc\u062f. \u0627\u06af\u0631 \u0628\u0647 \u062e\u0648\u0628\u06cc \u0645\u06cc \u062f\u0627\u0646\u06cc\u062f \u06a9\u0647 \u0642\u0635\u062f \u0627\u06cc\u062c\u0627\u062f \u0686\u0647 \u0646\u0648\u0639 \u06a9\u0645\u067e\u06cc\u0646\u06cc \u0631\u0627 \u062f\u0627\u0631\u06cc\u062f \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u06a9\u0644\u0627 \u0627\u06cc\u0646 \u0648\u06cc\u0632\u0627\u0631\u062f \u0631\u0627 \u06a9\u0646\u0627\u0631 \u0628\u06af\u0630\u0627\u0631\u06cc\u062f \u0648 \u0627\u0632 \u0622\u0646 \u0639\u0628\u0648\u0631 \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0633\u062e\u0646 \u0646\u0647\u0627\u06cc\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u0631\u0627\u0628\u0637 \u062c\u062f\u06cc\u062f \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632<\/h3>\n\n\n\n<p>\u0628\u0647 \u0637\u0648\u0631 \u06a9\u0644\u06cc\u060c \u0631\u0627\u0628\u0637 \u062c\u062f\u06cc\u062f \u0638\u0627\u0647\u0631 \u0622\u0634\u0646\u0627\u06cc\u06cc \u062f\u0627\u0631\u062f. \u0627\u06af\u0631\u0686\u0647 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0634\u0644\u0648\u063a \u0648 \u067e\u06cc\u0686\u06cc\u062f\u0647 \u0627\u0633\u062a \u0627\u0645\u0627 \u0645\u0646 \u0633\u0627\u0644 \u0647\u0627\u0633\u062a \u06a9\u0647 \u0627\u0632 \u0622\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u06a9\u0646\u0645 \u0648 \u0628\u0647 \u062e\u0648\u0628\u06cc \u0645\u06cc \u062f\u0627\u0646\u0645 \u0642\u0627\u0628\u0644\u06cc\u062a \u0647\u0627\u06cc \u0645\u0648\u0631\u062f \u0646\u06cc\u0627\u0632\u0645 \u062f\u0631 \u0686\u0647 \u0645\u0648\u0642\u0639\u06cc\u062a\u06cc \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0627\u0646\u062f. \u06af\u0648\u06af\u0644 \u062f\u0631 \u0637\u0648\u0644 \u0633\u0627\u0644 \u0647\u0627\u060c \u0642\u0627\u0628\u0644\u06cc\u062a \u0647\u0627 \u0648&nbsp; \u0639\u0645\u0644\u06a9\u0631\u062f\u0647\u0627\u06cc \u0632\u06cc\u0627\u062f\u06cc \u0628\u0647 \u0627\u062f\u0648\u0631\u062f\u0632 \u0627\u0636\u0627\u0641\u0647 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a. \u0641\u06a9\u0631 \u0645\u06cc \u06a9\u0646\u0645 \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0648\u0627\u0631\u062f \u0645\u0647\u0645\u06cc \u06a9\u0647 \u06af\u0648\u06af\u0644 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u062f \u0633\u0627\u062f\u0647 \u062a\u0631 \u06a9\u0631\u062f\u0646 \u0631\u0627\u0628\u0637 \u0645\u0648\u062c\u0648\u062f \u0627\u0633\u062a. \u0647\u0645\u0627\u0646\u0646\u062f \u0633\u0627\u06cc\u0631 \u0645\u0648\u0627\u0631\u062f \u062c\u062f\u06cc\u062f\u06cc \u06a9\u0647 \u0648\u0627\u0631\u062f \u0628\u0627\u0632\u0627\u0631 \u0645\u06cc \u0634\u0648\u062f\u060c \u0627\u06cc\u0646 \u0631\u0627\u0628\u0637 \u062c\u062f\u06cc\u062f \u0646\u06cc\u0632 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u06cc \u06a9\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u06a9\u0627\u0641\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u062f\u0627\u0631\u0646\u062f \u0628\u0633\u06cc\u0627\u0631 \u0639\u0627\u0644\u06cc \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f. \u0627\u0641\u0631\u0627\u062f \u0645\u0628\u062a\u062f\u06cc \u0628\u0647 \u0627\u062d\u062a\u0645\u0627\u0644 \u0632\u06cc\u0627\u062f \u0638\u0627\u0647\u0631 \u0634\u06cc\u06a9 \u0622\u0646 \u0631\u0627 \u062f\u0648\u0633\u062a \u062e\u0648\u0627\u0647\u0646\u062f \u062f\u0627\u0634\u062a \u0627\u0645\u0627 \u0628\u0627\u06cc\u062f \u0645\u0646\u062a\u0638\u0631 \u0645\u0627\u0646\u062f \u0648 \u062f\u06cc\u062f \u06a9\u0647 \u0631\u0627\u0628\u0637 \u062c\u062f\u06cc\u062f \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0622\u06cc\u0627 \u0648\u0627\u0642\u0639\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0627\u0632 \u067e\u06cc\u0686\u06cc\u062f\u06af\u06cc \u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0631\u0627 \u0628\u06a9\u0627\u0647\u062f \u06cc\u0627 \u062a\u0646\u0647\u0627 \u06cc\u06a9 \u0646\u0648\u0639 \u062a\u063a\u06cc\u06cc\u0631 \u0638\u0627\u0647\u0631\u06cc \u0627\u0633\u062a.<\/p>\n\n\n\n<p>\u0645\u0646\u0628\u0639: <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/05\/25\/new-adwords-interface\" rel=\"nofollow\">WordStream<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0645\u0646 \u067e\u0627\u0631\u0633\u0627\u0644 \u062f\u0631 \u0627\u062c\u0644\u0627\u0633 \u0639\u0645\u0644\u06a9\u0631\u062f \u06af\u0648\u06af\u0644 \u0634\u0631\u06a9\u062a \u062f\u0627\u0634\u062a\u0645. \u0627\u06cc\u0646 \u0627\u062c\u0644\u0627\u0633 \u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0627\u06cc\u0646\u06a9\u0647 \u0645\u0648\u0627\u0631\u062f 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[&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u067e\u06cc\u0634 \u0646\u0645\u0627\u06cc\u0634\u06cc \u0627\u0632 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0648 \u0631\u0627\u0628\u0637 \u062c\u062f\u06cc\u062f \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 - \u062c\u06cc \u0627\u062f\u0632<\/title>\n<meta name=\"description\" content=\"\u0628\u0647 \u0632\u0648\u062f\u06cc \u0634\u0627\u0647\u062f \u062a\u063a\u06cc\u06cc\u0631 \u0631\u0627\u0628\u0637 \u062c\u062f\u06cc\u062f \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u062e\u0648\u0627\u0647\u06cc\u0645 \u0628\u0648\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u067e\u0633\u062a \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc \u0628\u0631\u062e\u06cc \u0627\u0632 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0645\u0647\u0645 \u0631\u0627\u0628\u0637 \u06a9\u0627\u0631\u0628\u0631\u06cc \u062c\u062f\u06cc\u062f \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0645\u06cc \u067e\u0631\u062f\u0627\u0632\u06cc\u0645.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/g-ads.org\/blog\/new-adwords-interface\/\" \/>\n<meta property=\"og:locale\" content=\"fa_IR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u067e\u06cc\u0634 \u0646\u0645\u0627\u06cc\u0634\u06cc \u0627\u0632 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0648 \u0631\u0627\u0628\u0637 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