{"id":2856,"date":"2017-04-02T10:37:30","date_gmt":"2017-04-02T06:07:30","guid":{"rendered":"http:\/\/g-ads.org\/blog\/?p=2856"},"modified":"2024-05-26T11:56:33","modified_gmt":"2024-05-26T08:26:33","slug":"adwords-sales-funnel-stages","status":"publish","type":"post","link":"https:\/\/g-ads.org\/blog\/adwords-sales-funnel-stages\/","title":{"rendered":"5 \u06af\u0627\u0645 \u062a\u0627 \u0647\u0645\u062a\u0631\u0627\u0632\u06cc \u0645\u0631\u0627\u062d\u0644 \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634 \u0628\u0627 \u0627\u06a9\u0627\u0646\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632"},"content":{"rendered":"\n<p>\u0641\u0631\u0636 \u06a9\u0646\u06cc\u062f \u06cc\u06a9 \u0645\u0634\u0627\u0648\u0631 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u06a9\u0631\u062f\u0647 \u0627\u06cc\u062f \u06cc\u0627 \u0642\u0635\u062f \u062f\u0627\u0631\u06cc\u062f \u0627\u0632 \u0641\u0631\u062f\u06cc \u0628\u0631\u0627\u06cc <strong>\u062a\u0648\u0633\u0639\u0647 \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634<\/strong> \u062e\u0648\u062f \u06a9\u0645\u06a9 \u0628\u06af\u06cc\u0631\u06cc\u062f. \u0631\u0648\u0632\u0627\u0646\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u0631\u0627 \u0645\u0646\u062a\u0634\u0631 \u0645\u06cc \u06a9\u0646\u06cc\u062f. \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u067e\u0631\u0648\u0631\u0634 \u062f\u0647\u0646\u062f\u0647 \u0634\u0645\u0627 \u0642\u0627\u062f\u0631\u0646\u062f \u062f\u0631 \u0645\u0631\u0627\u062d\u0644 \u0645\u062e\u062a\u0644\u0641 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627\u0644\u0642\u0648\u0647 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0631\u0642\u0631\u0627\u0631 \u06a9\u0646\u0646\u062f. \u0635\u0641\u062d\u0627\u062a \u0641\u0631\u0648\u0634 \u0646\u06cc\u0632 \u0628\u0647 \u0635\u0648\u0631\u062a \u062d\u0631\u0641\u0647 \u0627\u06cc \u0628\u0627 \u062f\u0645\u0648\u0647\u0627 \u0648 \u0646\u0633\u062e\u0647 \u0647\u0627\u06cc \u0622\u0632\u0645\u0627\u06cc\u0634\u06cc \u0631\u0627\u06cc\u06af\u0627\u0646 \u0645\u062c\u0647\u0632 \u06af\u0634\u062a\u0647 \u0627\u0646\u062f \u0648 \u0647\u0645\u0647 \u0686\u06cc\u0632 \u0628\u0631\u0627\u06cc \u062a\u06a9\u0645\u06cc\u0644 \u062e\u0631\u06cc\u062f \u0648 \u062b\u0628\u062a \u0633\u0641\u0627\u0631\u0634 \u0622\u0645\u0627\u062f\u0647 \u0627\u0633\u062a. \u062f\u0631 \u0686\u0646\u06cc\u0646 \u0634\u0631\u0627\u06cc\u0637\u06cc \u0628\u0647 \u0627\u062d\u062a\u0645\u0627\u0644 \u0632\u06cc\u0627\u062f \u06cc\u06a9 \u0633\u0648\u0627\u0644 \u0630\u0647\u0646\u062a\u0627\u0646 \u0631\u0627 \u0645\u0634\u063a\u0648\u0644 \u0645\u06cc \u0633\u0627\u0632\u062f: <strong>\u0627\u06a9\u0627\u0646\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632<\/strong> \u062f\u0631 \u0627\u06cc\u0646 \u0645\u06cc\u0627\u0646 \u0686\u0647 \u0646\u0642\u0634\u06cc \u062f\u0627\u0631\u062f \u0648 \u0686\u0647 \u06a9\u0627\u0631\u06cc \u0645\u06cc \u062a\u0648\u0627\u0646 \u0628\u0627 \u0622\u0646 \u0627\u0646\u062c\u0627\u0645 \u062f\u0627\u062f\u061f<\/p>\n\n\n\n<p>\u0627\u06cc\u0646 \u0686\u0627\u0644\u0634\u06cc \u0627\u0633\u062a \u06a9\u0647 \u067e\u06cc\u0634 \u0631\u0648\u06cc \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u0627\u0646 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0642\u0631\u0627\u0631 \u0645\u06cc \u06af\u06cc\u0631\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0622\u06cc\u0627 \u0645\u0633\u06cc\u0631 \u062e\u0631\u06cc\u062f\u060c \u0628\u0627 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0647\u0627 \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u0634\u0648\u062f\u061f<\/h2>\n\n\n\n<p>\u0628\u0631\u0627\u06cc \u0628\u06cc\u0634\u062a\u0631 \u06a9\u0633\u0628 \u0648\u06a9\u0627\u0631\u0647\u0627\u060c \u0631\u0627\u0628\u0637\u0647 \u0628\u06cc\u0646 \u0645\u0631\u0627\u062d\u0644 \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634 \u0648 \u0633\u0627\u062e\u062a\u0627\u0631 \u0627\u06a9\u0627\u0646\u062a \u0627\u062f\u0648\u0631\u062f\u0632\u0634\u0627\u0646 \u062f\u0631 \u0628\u0627\u0644\u0627\u062a\u0631\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647 \u0645\u062a\u0648\u0642\u0641 \u0645\u06cc \u0634\u0648\u062f. <strong>\u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0647\u0627\u06cc \u06af\u0633\u062a\u0631\u062f\u0647 (Broad keywords)<\/strong>\u060c \u0627\u06a9\u062b\u0631\u06cc\u062a \u0642\u0631\u06cc\u0628 \u0628\u0647 \u0627\u062a\u0641\u0627\u0642 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0633\u0627\u06cc\u062a \u0631\u0627 \u0628\u0647 \u062e\u0648\u062f \u0627\u062e\u062a\u0635\u0627\u0635 \u0645\u06cc \u062f\u0647\u0646\u062f.<\/p>\n\n\n\n<p>\u0627\u06af\u0631 \u0647\u062f\u0641 \u0627\u0632 <a href=\"https:\/\/g-ads.org\" target=\"_blank\" rel=\"noreferrer noopener\">\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632<\/a> \u0634\u0645\u0627 \u062f\u0631\u0628\u0631\u06af\u06cc\u0631\u0646\u062f\u0647 \u0645\u0648\u0627\u0631\u062f\u06cc \u0647\u0645\u0686\u0648\u0646 \u0628\u0647\u0631\u0647 \u0648\u0631\u06cc \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 \u06a9\u0633\u0628 \u062f\u0631\u0622\u0645\u062f \u0628\u0627\u0634\u062f\u060c \u0628\u0627\u06cc\u062f \u0631\u0627\u0628\u0637\u0647 \u0627\u06cc \u0627\u0633\u0627\u0633\u06cc \u0628\u06cc\u0646 \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634 (\u0645\u0633\u06cc\u0631 \u0645\u0634\u062a\u0631\u06cc \u062a\u0627 \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0645\u0631\u062d\u0644\u0647 \u062e\u0631\u06cc\u062f) \u0648 <a href=\"https:\/\/g-ads.org\/blog\/adwords-account-structure\/\"><strong>\u0633\u0627\u062e\u062a\u0627\u0631 \u0627\u06a9\u0627\u0646\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u062f\u0631\u0632<\/strong><\/a> \u0628\u0631\u0642\u0631\u0627\u0631 \u06af\u0631\u062f\u062f. \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u0633\u0631\u0645\u0627\u06cc\u0647 \u06af\u0630\u0627\u0631\u06cc \u0628\u0631 \u0631\u0648\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0646\u0627\u0633\u0628 \u0648 \u0646\u0648\u0634\u062a\u0646 <a href=\"https:\/\/g-ads.org\/blog\/adwords-account-structure\/\">\u062a\u0628\u0644\u06cc\u063a \u0647\u062f\u0641\u0645\u0646\u062f<\/a> \u0628\u0631\u0627\u06cc \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u062f\u0646 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0645\u0646\u0627\u0633\u0628 \u0628\u0647 \u0633\u0645\u062a <strong>\u0635\u0641\u062d\u0627\u062a \u0641\u0631\u0648\u062f \u0645\u0646\u0627\u0633\u0628 \u0648 \u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647<\/strong> \u0627\u0633\u062a.<\/p>\n\n\n\n<p>\u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0628\u0647 \u0646\u0638\u0631 \u0628\u0633\u06cc\u0627\u0631 \u0633\u0627\u062f\u0647 \u0645\u06cc \u0631\u0633\u062f. \u0647\u0645\u06cc\u0646 \u0637\u0648\u0631 \u0627\u0633\u062a\u061f <strong>\u067e\u06cc\u0648\u0633\u062a\u06af\u06cc \u0628\u06cc\u0646 \u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a \u0648 \u0645\u062a\u0646 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f<\/strong> (\u06a9\u0647 \u0628\u0627 \u0639\u0646\u0648\u0627\u0646 \u062a\u0637\u0628\u06cc\u0642 \u067e\u06cc\u0627\u0645 \u0646\u06cc\u0632 \u0634\u0646\u0627\u062e\u062a\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a) \u06cc\u06a9 \u0645\u0648\u0636\u0648\u0639 \u067e\u0631\u062a\u06a9\u0631\u0627\u0631 \u062f\u0631 \u0628\u06cc\u0646 <em>\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u0627\u0646 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648<\/em> \u0627\u0633\u062a. \u0647\u0645\u06a9\u0627\u0631\u06cc \u0648 \u0647\u0645\u0628\u0633\u062a\u06af\u06cc \u0628\u06cc\u0646 \u0633\u0627\u062e\u062a\u0627\u0631 \u0627\u06a9\u0627\u0646\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0648 \u0645\u0631\u0627\u062d\u0644 \u0645\u062e\u062a\u0644\u0641 \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634 \u0627\u063a\u0644\u0628 \u0646\u0627\u062f\u06cc\u062f\u0647 \u06af\u0631\u0641\u062a\u0647 \u0645\u06cc \u0634\u0648\u062f. \u0627\u06cc\u0646 \u0646\u0627\u062f\u06cc\u062f\u0647 \u06af\u0631\u0641\u062a\u0646 \u0628\u0647 \u0647\u06cc\u0686 \u0639\u0646\u0648\u0627\u0646 \u0642\u0627\u0628\u0644 \u0642\u0628\u0648\u0644 \u0646\u06cc\u0633\u062a \u0648 \u0627\u0635\u0644\u0627 \u0645\u0639\u0646\u0627\u06cc\u06cc \u0646\u062f\u0627\u0631\u062f \u0632\u06cc\u0631\u0627 <strong>\u0627\u06cc\u062c\u0627\u062f \u0627\u06a9\u0627\u0646\u062a \u0628\u0647 \u0645\u0648\u0627\u0632\u0627\u062a \u0628\u0647\u0628\u0648\u062f \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634<\/strong> \u0628\u0647\u062a\u0631\u06cc\u0646 \u0648 \u0627\u062b\u0631 \u0628\u062e\u0634 \u062a\u0631\u06cc\u0646 \u0631\u0648\u0634 \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u06a9\u06cc\u0641\u06cc\u062a \u0648 \u062d\u062c\u0645 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627\u0644\u0642\u0648\u0647 (Leads) \u0627\u0633\u062a.<\/p>\n\n\n\n<p>\u0628\u0647 \u0639\u0628\u0627\u0631\u062a \u062f\u06cc\u06af\u0631\u060c \u062a\u0637\u0628\u06cc\u0642 \u067e\u06cc\u0627\u0645 \u0628\u0627\u06cc\u062f \u0628\u062a\u0648\u0627\u0646\u062f \u0645\u062a\u0646 \u0633\u0627\u06cc\u062a \u0631\u0627 \u0628\u0627 \u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a \u0647\u0645\u0627\u0647\u0646\u06af \u0648 \u0647\u0645\u062a\u0631\u0627\u0632 \u0633\u0627\u0632\u062f \u0648 \u0628\u062a\u0648\u0627\u0646\u062f \u0628\u0627 \u062a\u0644\u0627\u0634 \u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u06cc \u0634\u0645\u0627 \u0646\u06cc\u0632 \u0647\u0645\u06af\u0627\u0645 \u06af\u0631\u062f\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0642\u0635\u062f \u062f\u0627\u0631\u06cc\u0645 5 \u0631\u0648\u0634\u06cc \u0631\u0627 \u0628\u06cc\u0627\u0646 \u06a9\u0646\u06cc\u0645 \u06a9\u0647 \u0634\u0645\u0627 \u0631\u0627 \u0646\u0633\u0628\u062a \u0628\u0647 \u0647\u0645\u062a\u0631\u0627\u0632\u06cc \u0645\u0631\u0627\u062d\u0644 \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634 \u0648 \u0633\u0627\u062e\u062a\u0627\u0631 \u0627\u06a9\u0627\u0646\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0645\u0637\u0645\u0626\u0646 \u0645\u06cc \u0633\u0627\u0632\u062f.<\/p>\n\n\n\n<p>\u0627\u0645\u0627 \u0642\u0628\u0644 \u0627\u0632 \u0647\u0631\u06a9\u0627\u0631\u06cc \u0628\u0627\u06cc\u062f \u0628\u0647 \u0633\u0648\u0627\u0644\u0627\u062a \u0632\u06cc\u0631 \u067e\u0627\u0633\u062e \u062f\u0647\u06cc\u062f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0686\u0631\u0627 \u0647\u0631 \u06a9\u062f\u0627\u0645 \u0627\u0632 \u0627\u06cc\u0646 \u0645\u0648\u0627\u0631\u062f \u0628\u0631\u0627\u06cc \u0645\u0627 \u0645\u0647\u0645 \u0647\u0633\u062a\u0646\u062f\u061f<\/h3>\n\n\n\n<p>\u062f\u0631 \u0627\u0635\u0644\u060c \u062a\u0637\u0628\u06cc\u0642 \u067e\u06cc\u0627\u0645 \u062a\u0627\u062b\u06cc\u0631 \u0628\u06cc \u062a\u0646\u0627\u0633\u0628\u06cc \u0628\u0631 \u0631\u0648\u06cc <a href=\"https:\/\/g-ads.org\/blog\/quality-score\/\"><strong>\u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a (Quality Score)<\/strong><\/a> \u062f\u0627\u0631\u062f.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"720\" src=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/quality-score-improve.png\" alt=\"\u0639\u0648\u0627\u0645\u0644 \u0645\u0648\u062b\u0631 \u0628\u0631 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a\" class=\"wp-image-2873\" srcset=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/quality-score-improve.png 765w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/quality-score-improve-300x282.png 300w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/><\/figure>\n<\/div>\n\n\n<p>\u062f\u0631 \u0645\u06cc\u0627\u0646 \u062a\u0645\u0627\u0645\u06cc \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062f\u0631 \u0634\u06a9\u0644 \u0646\u0634\u0627\u0646 \u062f\u0627\u062f\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a \u0648 \u0628\u0631 \u0631\u0648\u06cc \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u062a\u0627\u062b\u06cc\u0631 \u0645\u06cc \u06af\u0630\u0627\u0631\u0646\u062f (\u0645\u0631\u062a\u0628\u0637 \u0628\u0648\u062f\u0646 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0647\u0627\u060c \u0645\u0631\u062a\u0628\u0637 \u0628\u0648\u062f\u0646 \u062a\u0628\u0644\u06cc\u063a\u060c \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9\u060c \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f\u060c \u062a\u0627\u0631\u06cc\u062e\u0686\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u0648 \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u0645\u062a\u0639\u062f\u062f \u062f\u06cc\u06af\u0631) \u0645\u0648\u0627\u0631\u062f\u06cc \u06a9\u0647 \u062a\u0648\u0633\u0637 \u062c\u0639\u0628\u0647 \u0647\u0627\u06cc \u0646\u0627\u0631\u0646\u062c\u06cc \u0631\u0646\u06af \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0634\u062f\u0647 \u0627\u0646\u062f \u0647\u0645\u06af\u06cc \u0627\u0632 \u062a\u0637\u0628\u06cc\u0642 \u067e\u06cc\u0627\u0645 \u062a\u0627\u062b\u06cc\u0631 \u0645\u06cc \u06af\u06cc\u0631\u0646\u062f. \u0627\u0641\u0631\u0627\u062f\u06cc \u06a9\u0647 \u0628\u0627 \u0627\u06cc\u0646 \u0648\u0627\u0698\u0647 \u0647\u0627 \u0622\u0634\u0646\u0627 \u0646\u06cc\u0633\u062a\u0646\u062f \u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u0627\u0632 \u062a\u0639\u0627\u0631\u06cc\u0641 \u0632\u06cc\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u0646\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0645\u0631\u062a\u0628\u0637 \u0628\u0648\u062f\u0646 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0647\u0627<\/strong>: \u0645\u0631\u062a\u0628\u0637 \u0628\u0648\u062f\u0646 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0647 \u06a9\u0648\u0626\u0631\u06cc \u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0634\u062f\u0647 \u062a\u0648\u0633\u0637 \u0645\u0634\u062a\u0631\u06cc \u0627\u062d\u062a\u0645\u0627\u0644\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0631 \u0631\u0648\u06cc \u0622\u0646 \u0633\u0631\u0645\u0627\u06cc\u0647 \u06af\u0630\u0627\u0631\u06cc \u06a9\u0631\u062f\u0647 \u0627\u06cc\u062f.<\/li>\n\n\n\n<li><strong>\u0645\u0631\u062a\u0628\u0637 \u0628\u0648\u062f\u0646 \u062a\u0628\u0644\u06cc\u063a<\/strong>: \u06a9\u0648\u0626\u0631\u06cc \u062c\u0633\u062a\u062c\u0648 \u0634\u062f\u0647 \u062f\u0631 \u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0646\u0634\u0627\u0646 \u062f\u0627\u062f\u0647 \u0634\u062f\u0647 \u06cc\u0627 \u062e\u06cc\u0631.<\/li>\n\n\n\n<li><strong>\u0645\u0631\u062a\u0628\u0637 \u0628\u0648\u062f\u0646 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f<\/strong>: \u06a9\u0648\u0626\u0631\u06cc \u062c\u0633\u062a\u062c\u0648 \u0634\u062f\u0647 \u062f\u0631 \u0645\u062a\u0646 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f \u0634\u0645\u0627 \u0646\u0634\u0627\u0646 \u062f\u0627\u062f\u0647 \u0634\u062f\u0647 \u06cc\u0627 \u062e\u06cc\u0631.<\/li>\n<\/ul>\n\n\n\n<p>\u0645\u0646\u0637\u0628\u0642 \u0628\u0648\u062f\u0646 \u0628\u06cc\u0627\u0646 \u0645\u06cc \u06a9\u0646\u062f \u06a9\u0647 \u0627\u06af\u0631 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0648 \u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a \u0628\u0627 \u0647\u0645 \u0647\u0645\u062a\u0631\u0627\u0632 \u0634\u0648\u062f\u060c <a href=\"https:\/\/g-ads.org\/blog\/adwords-ctr-secrets\/\"><strong>\u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9<\/strong><\/a> \u0634\u0645\u0627 \u0628\u0647\u0628\u0648\u062f \u062e\u0648\u0627\u0647\u062f \u06cc\u0627\u0641\u062a (\u0627\u06af\u0631 \u0641\u0631\u062f\u06cc \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0645\u0648\u0636\u0648\u0639 X \u0628\u0627\u0634\u062f \u0648 \u0645\u0648\u0636\u0648\u0639 X \u062f\u0631 \u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0628\u06cc\u0627\u0646 \u0634\u062f\u0647 \u0628\u0627\u0634\u062f\u060c \u0627\u062d\u062a\u0645\u0627\u0644 \u06a9\u0644\u06cc\u06a9 \u0622\u0646 \u0641\u0631\u062f \u0628\u0631 \u0631\u0648\u06cc \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u067e\u06cc\u062f\u0627 \u0645\u06cc \u06a9\u0646\u062f.)<\/p>\n\n\n\n<p>\u0627\u06cc\u0646\u06a9\u0627\u0631 \u0631\u0627 \u062f\u0631 \u06cc\u06a9 \u0628\u0627\u0632\u0647 \u0632\u0645\u0627\u0646\u06cc \u0637\u0648\u0644\u0627\u0646\u06cc \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f \u0648 \u0639\u0645\u0644\u06a9\u0631\u062f \u062e\u0648\u062f \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0628\u0628\u062e\u0634\u06cc\u062f. \u062f\u0631 \u0686\u0646\u06cc\u0646 \u0634\u0631\u0627\u06cc\u0637\u06cc \u06af\u0648\u06af\u0644 \u0686\u0627\u0631\u0647 \u0627\u06cc \u062c\u0632 \u0646\u0634\u0627\u0646 \u062f\u0627\u062f\u0646 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u062f\u0631 \u06a9\u0648\u0626\u0631\u06cc \u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0634\u062f\u0647 \u0646\u062f\u0627\u0631\u062f. \u0686\u0631\u0627 \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0627\u06cc\u0646\u0642\u062f\u0631 \u0627\u0647\u0645\u06cc\u062a \u062f\u0627\u0631\u062f\u061f \u067e\u0627\u0633\u062e \u0628\u0647 \u0627\u06cc\u0646 \u0633\u0648\u0627\u0644 \u0628\u0633\u06cc\u0627\u0631 \u0633\u0627\u062f\u0647 \u0627\u0633\u062a. <strong>\u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0628\u0647 \u0637\u0648\u0631 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0631 \u0631\u0648\u06cc \u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u062a\u0627\u062b\u06cc\u0631 \u0645\u06cc \u06af\u0630\u0627\u0631\u062f.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"739\" height=\"627\" src=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/qs-cpc.png\" alt=\"\u062a\u0627\u062b\u06cc\u0631 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0628\u0631 CPC\" class=\"wp-image-2858\" srcset=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/qs-cpc.png 739w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/qs-cpc-300x255.png 300w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/qs-cpc-70x60.png 70w\" sizes=\"auto, (max-width: 739px) 100vw, 739px\" \/><\/figure>\n<\/div>\n\n\n<p>\u0647\u0631 \u0686\u0642\u062f\u0631 \u0647\u0632\u06cc\u0646\u0647 \u0627\u06cc \u06a9\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc \u06a9\u0646\u06cc\u062f \u06a9\u0645\u062a\u0631 \u0628\u0627\u0634\u062f\u060c \u0646\u0633\u0628\u062a \u0628\u0647 \u0647\u0632\u06cc\u0646\u0647 \u0647\u0627\u06cc \u067e\u0631\u062f\u0627\u062e\u062a \u0634\u062f\u0647 <em>\u06a9\u0644\u06cc\u06a9 \u0628\u06cc\u0634\u062a\u0631\u06cc<\/em> \u062f\u0631\u06cc\u0627\u0641\u062a \u062e\u0648\u0627\u0647\u06cc\u062f \u06a9\u0631\u062f. \u0647\u0631 \u0686\u0642\u062f\u0631 \u06a9\u0644\u06cc\u06a9 \u0628\u0631 \u0631\u0648\u06cc \u062a\u0628\u0644\u06cc\u063a \u0628\u06cc\u0634\u062a\u0631 \u0628\u0627\u0634\u062f\u060c \u0634\u0627\u0646\u0633 <em>\u062a\u0628\u062f\u06cc\u0644 \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u0647 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc<\/em> \u0646\u06cc\u0632 \u0628\u06cc\u0634\u062a\u0631 \u0645\u06cc \u0634\u0648\u062f. \u0628\u0627 \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06a9\u0631\u062f\u0646 \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u0627\u06a9\u0627\u0646\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u062f\u0631\u0632 \u0634\u0645\u0627 \u0628\u0647 \u06af\u0648\u0646\u0647 \u0627\u06cc \u0633\u0627\u062e\u062a\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a \u06a9\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u062f\u060c \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0647\u0632\u06cc\u0646\u0647 \u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u0646\u06cc\u062f \u0648 \u0627\u0632 \u0622\u0646 \u0628\u0647 \u0646\u0641\u0639 \u062e\u0648\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u0645\u0627\u06cc\u06cc\u062f.<\/p>\n\n\n\n<p>\u062e\u0628 \u0627\u0645\u06cc\u062f\u0648\u0627\u0631\u0645 \u0627\u0647\u0645\u06cc\u062a \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0631\u0627 \u0628\u0647 \u062e\u0648\u0628\u06cc \u062f\u0631\u06a9 \u06a9\u0631\u062f\u0647 \u0628\u0627\u0634\u06cc\u062f. \u062d\u0627\u0644\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u0645 \u0644\u06cc\u0633\u062a \u0646\u06a9\u0627\u062a \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0647\u0645\u062a\u0631\u0627\u0632 \u06a9\u0631\u062f\u0646 \u0627\u06a9\u0627\u0646\u062a \u0627\u062f\u0648\u0631\u062f\u0632 \u0648 \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634 \u0631\u0627 \u0628\u0627 \u0647\u0645 \u0645\u0631\u0648\u0631 \u06a9\u0646\u06cc\u0645.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#1 \u0645\u0631\u0627\u062d\u0644 \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634 \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc\u062a\u0627\u0646 \u0645\u0646\u0639\u06a9\u0633 \u06a9\u0646\u06cc\u062f<\/h3>\n\n\n\n<p>\u062e\u0648\u0628 \u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u0645\u06cc \u062f\u0627\u0646\u06cc\u062f \u0633\u0647 \u0645\u0631\u062d\u0644\u0647 \u0627\u0635\u0644\u06cc \u062f\u0631 \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f: \u0628\u0627\u0644\u0627\u060c \u0627\u0648\u0627\u0633\u0637 \u0642\u06cc\u0641 \u0648 \u0627\u0646\u062a\u0647\u0627\u06cc \u0642\u06cc\u0641. \u062f\u0631 \u0628\u0627\u0644\u0627\u06cc \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"762\" height=\"400\" src=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/adwords-and-the-sales-funnel.png\" alt=\"\u0642\u06cc\u0641 \u0641\u0631\u0648\u0634\" class=\"wp-image-2872\" srcset=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/adwords-and-the-sales-funnel.png 762w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/adwords-and-the-sales-funnel-300x157.png 300w\" sizes=\"auto, (max-width: 762px) 100vw, 762px\" \/><\/figure>\n<\/div>\n\n\n<p>[\u062f\u0631 \u0628\u0627\u0644\u0627\u06cc \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634] \u0634\u0645\u0627 \u0627\u0633\u0627\u0633\u0627 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u062d\u062a\u0645\u0627\u0644\u06cc \u062c\u062f\u06cc\u062f \u0645\u06cc \u06af\u0631\u062f\u06cc\u062f. \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u062d\u062a\u0645\u0627\u0644\u06cc \u0627\u0641\u0631\u0627\u062f\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0628\u0627 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0622\u0634\u0646\u0627\u06cc\u06cc \u0646\u062f\u0627\u0631\u0646\u062f \u06cc\u0627 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u06cc\u0634\u062a\u0631 \u0645\u06cc \u06af\u0631\u062f\u0646\u062f. \u0622\u0646 \u0647\u0627 \u0628\u0647 \u0627\u062d\u062a\u0645\u0627\u0644 \u0632\u06cc\u0627\u062f \u0627\u0632 \u0645\u0631\u062d\u0644\u0647 \u062e\u0631\u06cc\u062f \u0628\u0633\u06cc\u0627\u0631 \u062f\u0648\u0631 \u062e\u0648\u0627\u0647\u0646\u062f \u0628\u0648\u062f. \u062f\u0631 \u0627\u0648\u0627\u0633\u0637 \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634\u060c \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u062d\u062a\u0645\u0627\u0644\u06cc \u0631\u0627 \u067e\u0631\u0648\u0631\u0634 \u062f\u0647\u06cc\u062f \u06a9\u0647 \u062f\u0631 \u0641\u0631\u0627\u06cc\u0646\u062f \u062a\u0635\u0645\u06cc\u0645 \u06af\u06cc\u0631\u06cc \u062e\u0648\u062f \u0642\u0631\u0627\u0631 \u062f\u0627\u0631\u0646\u062f. \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u062f\u0631 \u0627\u0646\u062a\u0647\u0627\u06cc \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634\u060c \u062a\u0644\u0627\u0634 \u0645\u06cc \u06a9\u0646\u06cc\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u062d\u062a\u0645\u0627\u0644\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0627\u062a\u200c\u062a\u0627\u0646 \u0622\u0634\u0646\u0627 \u0633\u0627\u0632\u06cc\u062f \u0648 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0628\u0647 \u062e\u0631\u06cc\u062f \u062a\u0631\u063a\u06cc\u0628 \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n<p>\u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0628\u0632\u0631\u06af\u062a\u0631\u06cc\u0646 \u0648\u0627\u062d\u062f \u0633\u0627\u0632\u0645\u0627\u0646 \u0634\u0645\u0627 \u062f\u0631 \u062f\u0627\u062e\u0644 \u0627\u06a9\u0627\u0646\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0645\u06a9\u0627\u0646 \u0628\u0631\u0627\u06cc \u0622\u063a\u0627\u0632 <em>\u062a\u0637\u0628\u06cc\u0642 \u067e\u06cc\u0627\u0645<\/em> \u062f\u0631 \u062a\u0644\u0627\u0634 \u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u06cc \u067e\u0648\u0644\u06cc \u0627\u0633\u062a. \u0628\u0627 \u0627\u06cc\u0646\u06a9\u0647 \u0628\u06cc\u0634\u062a\u0631 \u062a\u0628\u0644\u06cc\u063a \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0627\u0632 \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627 \u0628\u0631\u0627\u06cc \u06af\u0631\u0648\u0647 \u0628\u0646\u062f\u06cc \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0647\u0627\u06cc \u0645\u0634\u0627\u0628\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u06a9\u0646\u0646\u062f\u060c \u0627\u0645\u0627 \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0628\u0647 \u062a\u0646\u0647\u0627\u06cc\u06cc \u06a9\u0627\u0641\u06cc \u0646\u06cc\u0633\u062a. \u062e\u0648\u0628 \u0686\u0647 \u06a9\u0627\u0631\u0647\u0627\u06cc \u062f\u06cc\u06af\u0631\u06cc \u0645\u06cc \u062a\u0648\u0627\u0646 \u0627\u0646\u062c\u0627\u0645 \u062f\u0627\u062f\u061f \u0627\u062c\u0627\u0632\u0647 \u062f\u0647\u06cc\u062f \u0646\u06af\u0627\u0647\u06cc \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0628\u06cc\u0646\u062f\u0627\u0632\u06cc\u0645.<\/p>\n\n\n\n<p>\u0641\u0631\u0636 \u06a9\u0646\u06cc\u062f \u06cc\u06a9 \u0645\u063a\u0627\u0632\u0647 \u0641\u0631\u0648\u0634 \u0644\u0628\u0627\u0633 \u0645\u0631\u062f\u0627\u0646\u0647 \u062f\u0627\u0631\u06cc\u062f. \u0634\u0645\u0627 \u062f\u0631 \u062d\u0627\u0644 \u0641\u0631\u0648\u0634 \u0644\u0628\u0627\u0633 \u0647\u0627\u06cc \u0686\u0631\u0645\u06cc \u0648 \u0632\u06cc\u0628\u0627 \u0647\u0633\u062a\u06cc\u062f. \u062f\u0631 \u062d\u0627\u0644 \u062d\u0627\u0636\u0631 \u062e\u0637 \u062a\u0648\u0644\u06cc\u062f \u0644\u0628\u0627\u0633 \u0647\u0627\u06cc \u067e\u0634\u0645\u06cc \u0631\u0627 \u0646\u06cc\u0632 \u0631\u0627\u0647 \u0627\u0646\u062f\u0627\u0632\u06cc \u06a9\u0631\u062f\u0647 \u0627\u06cc\u062f \u0648 \u062a\u0635\u0645\u06cc\u0645 \u062f\u0627\u0631\u06cc\u062f \u0628\u0647 \u06a9\u0645\u06a9 \u0627\u06a9\u0627\u0646\u062a \u0627\u062f\u0648\u0631\u062f\u0632 \u0622\u0646 \u0631\u0627 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0646\u0645\u0627\u06cc\u06cc\u062f. \u062e\u0648\u0628 \u062f\u0631 \u0686\u0646\u06cc\u0646 \u0634\u0631\u0627\u06cc\u0637\u06cc \u0633\u0647 \u06a9\u0645\u067e\u06cc\u0646 \u0628\u0631\u0627\u06cc \u0647\u0631 \u0645\u0631\u062d\u0644\u0647 \u0627\u0632 \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634 \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc \u06a9\u0646\u06cc\u0645. \u062f\u0631 \u0647\u0631 \u06a9\u062f\u0627\u0645 \u0627\u0632 \u0627\u06cc\u0646 \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627 \u0627\u0647\u062f\u0627\u0641 \u0645\u062a\u0641\u0627\u0648\u062a\u06cc \u062e\u0648\u0627\u0647\u06cc\u062f \u062f\u0627\u0634\u062a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062f\u0631 \u06a9\u0645\u067e\u06cc\u0646 \u0628\u0627\u0644\u0627\u06cc \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634\u060c \u0633\u0639\u06cc \u0645\u06cc \u06a9\u0646\u06cc\u062f \u0644\u0628\u0627\u0633 \u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0627\u0641\u0631\u0627\u062f\u06cc \u06a9\u0647 \u062f\u0631 \u0645\u0631\u062d\u0644\u0647 \u067e\u06cc\u0634 \u067e\u0698\u0648\u0647\u0634\u06cc \u0642\u0631\u0627\u0631 \u062f\u0627\u0631\u0646\u062f \u0645\u0639\u0631\u0641\u06cc \u06a9\u0646\u06cc\u062f.<\/li>\n\n\n\n<li>\u062f\u0631 \u06a9\u0645\u067e\u06cc\u0646 \u0627\u0648\u0627\u0633\u0637 \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634\u060c \u062a\u0644\u0627\u0634 \u0645\u06cc \u06a9\u0646\u06cc\u062f \u0645\u062d\u0635\u0648\u0644 \u0648 \u0628\u0631\u0646\u062f \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u0631\u062c\u0639 \u06cc\u0627 \u0645\u062d\u0635\u0648\u0644\u06cc \u062e\u0627\u0635 \u0645\u0639\u0631\u0641\u06cc \u06a9\u0646\u06cc\u062f.<\/li>\n\n\n\n<li>\u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u062f\u0631 \u06a9\u0645\u067e\u06cc\u0646 \u0627\u0646\u062a\u0647\u0627\u06cc \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634 \u0628\u0631 \u0631\u0648\u06cc \u0639\u0628\u0627\u0631\u0627\u062a \u0637\u0648\u0644\u0627\u0646\u06cc \u0633\u0631\u0645\u0627\u06cc\u0647 \u06af\u0630\u0627\u0631\u06cc \u0645\u06cc \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u062f\u0627\u0631\u0627\u06cc \u06a9\u0644\u0645\u0627\u062a\u06cc \u0645\u0627\u0646\u0646\u062f \u06a9\u0644\u0645\u0647 &#8220;\u062e\u0631\u06cc\u062f&#8221; \u0647\u0633\u062a\u0646\u062f \u0648 \u0639\u0628\u0627\u0631\u0627\u062a\u06cc \u06a9\u0647 \u0645\u0637\u0645\u0626\u0646 \u0647\u0633\u062a\u06cc\u062f \u0647\u062f\u0641 \u0627\u0632 \u062c\u0633\u062a\u062c\u0648\u06cc \u0622\u0646\u0647\u0627 \u062a\u0646\u0647\u0627 \u06a9\u0633\u0628 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0646\u06cc\u0633\u062a.<\/li>\n<\/ul>\n\n\n\n<p>\u0628\u0631\u0627\u06cc \u0627\u06cc\u0646\u06a9\u0647 \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u06cc\u0646 \u0633\u06cc\u0633\u062a\u0645 \u0631\u0627 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u0642\u0628\u0644 \u0645\u0648\u062b\u0631 \u0633\u0627\u0632\u06cc\u062f \u0648 \u0627\u0632 \u0622\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u0645\u0627\u06cc\u06cc\u062f <strong>\u0642\u062f\u0631\u062a \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u062c\u062f\u062f \u067e\u0648\u06cc\u0627<\/strong> (Dynamic Remarketing) \u0648 <strong>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0641\u0631\u0648\u0634\u06af\u0627\u0647\u06cc \u06af\u0648\u06af\u0644<\/strong> (<a href=\"https:\/\/g-ads.org\/blog\/shopping-google-ads\/\" target=\"_blank\" rel=\"noopener\">\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0627\u067e\u06cc\u0646\u06af \u06af\u0648\u06af\u0644 \u0627\u062f\u0632<\/a>) \u0631\u0627 \u062f\u0633\u062a \u06a9\u0645 \u0646\u06af\u06cc\u0631\u06cc\u062f.<\/p>\n\n\n\n<p>\u062e\u0648\u0628 \u062d\u0627\u0644\u0627 \u0633\u0648\u0627\u0644 \u0627\u06cc\u0646\u062c\u0627\u0633\u062a \u06a9\u0647 \u0622\u06cc\u0627 \u0627\u06cc\u062c\u0627\u062f <a href=\"https:\/\/g-ads.org\/blog\/advertising-campaign\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc<\/a> \u0645\u062a\u0639\u062f\u062f \u0628\u0631\u0627\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u06cc\u0627 \u062e\u062f\u0645\u0627\u062a \u0628\u0647 \u0632\u0645\u0627\u0646 \u0632\u06cc\u0627\u062f\u06cc \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u062f\u061f \u0628\u0644\u0647. \u0627\u0645\u0627 \u0628\u0647 \u062e\u0627\u0637\u0631 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u0645\u062a\u0639\u062f\u062f \u0628\u0647 \u0634\u0645\u0627 \u0633\u0637\u062d \u0628\u06cc \u0633\u0627\u0628\u0642\u0647 \u0627\u06cc \u0627\u0632 \u06a9\u0646\u062a\u0631\u0644 \u0631\u0627 \u0628\u0631 \u0631\u0648\u06cc \u0647\u0632\u06cc\u0646\u0647 \u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0635\u0631\u0641 \u0645\u06cc \u06a9\u0646\u06cc\u062f\u060c \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc \u062f\u0647\u062f. \u0632\u06cc\u0631\u0627 \u0627\u06cc\u0646\u06a9\u0627\u0631 \u0628\u0647 \u0634\u0645\u0627 \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc \u062f\u0647\u062f \u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0648 \u0646\u06cc\u062a \u062c\u0633\u062a\u062c\u0648 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0628\u0646\u0648\u06cc\u0633\u06cc\u062f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#2 SKAG ( \u06af\u0631\u0648\u0647 \u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u062a\u06a9 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0627\u06cc) \u06cc\u0627 GTFO<\/h3>\n\n\n\n<p>\u0647\u06cc\u0686 \u0686\u06cc\u0632\u06cc \u0646\u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 <strong>\u062a\u06a9 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0628\u0631\u0627\u06cc \u0647\u0631 \u06af\u0631\u0648\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc<\/strong> (\u0627\u0644\u0628\u062a\u0647 \u0628\u0627 \u0646\u0648\u0639 \u0627\u0646\u0637\u0628\u0627\u0642 \u0647\u0627\u06cc \u0645\u062a\u0639\u062f\u062f) \u0645\u0641\u06cc\u062f \u0628\u0627\u0634\u062f \u0648 \u0628\u0627\u0639\u062b \u0633\u0627\u0632\u0645\u0627\u0646\u062f\u0647\u06cc \u0622\u0646 \u0634\u0648\u062f. \u06af\u0631\u0648\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u062a\u06a9 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0627\u06cc \u0633\u0637\u062d \u062c\u0632\u06cc\u06cc\u0627\u062a \u0628\u06cc\u0634\u062a\u0631\u06cc \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f. \u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u0645\u06cc \u0628\u06cc\u0646\u06cc\u062f \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u062a\u0646\u0647\u0627 \u0628\u0631 \u0631\u0648\u06cc \u06cc\u06a9 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0633\u0631\u0645\u0627\u06cc\u0647 \u06af\u0630\u0627\u0631\u06cc \u0645\u06cc \u06a9\u0646\u06cc\u062f \u0628\u0647 \u06a9\u0627\u0631 \u0628\u0631\u062f\u0646 \u0622\u0646 \u062f\u0631 \u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a \u0648 \u06a9\u0627\u0631 \u06a9\u0631\u062f\u0646 \u0628\u0631 \u0631\u0648\u06cc \u0622\u0646 \u0628\u0633\u06cc\u0627\u0631 \u0631\u0627\u062d\u062a \u062a\u0631 \u0648 \u0633\u0627\u062f\u0647 \u062a\u0631 \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f. \u0642\u0631\u0627\u0631 \u062f\u0627\u062f\u0646 \u0633\u0647 \u0627\u0644\u06cc \u0686\u0647\u0627\u0631 \u0648\u0627\u0698\u0647 \u062f\u0631 \u06cc\u06a9 \u062a\u0628\u0644\u06cc\u063a \u0648\u0627\u062d\u062f \u062d\u062a\u06cc \u0628\u0627 \u0648\u062c\u0648\u062f <a href=\"https:\/\/g-ads.org\/blog\/google-expanded-text-ads\/\">\u062a\u0628\u0644\u06cc\u063a \u0645\u062a\u0646\u06cc \u06af\u0633\u062a\u0631\u0634 \u06cc\u0627\u0641\u062a\u0647<\/a> \u0646\u06cc\u0632 \u06a9\u0627\u0631 \u063a\u06cc\u0631 \u0645\u0645\u06a9\u0646\u06cc \u0627\u0633\u062a.<\/p>\n\n\n\n<p>\u062f\u0631 \u0639\u0645\u062f\u0647 \u06af\u0631\u0648\u0647 \u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u06a9\u0647 \u062f\u0631 \u0628\u06cc\u0634\u062a\u0631 \u0627\u06a9\u0627\u0646\u062a \u0647\u0627 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f\u060c \u0645\u0648\u0642\u0639\u06cc\u062a \u0647\u0627 \u0648 \u0634\u0631\u0627\u06cc\u0637\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u06a9\u0647 \u062f\u0631 \u0622\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0628\u0631\u0627\u06cc \u0648\u0627\u0698\u0647 \u0647\u0627\u06cc\u06cc \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc \u0634\u0648\u0646\u062f \u06a9\u0647 \u062a\u0646\u0647\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u06af\u0630\u0631\u0627 \u0628\u0647 \u0647\u0645 \u0645\u0631\u062a\u0628\u0637 \u0627\u0646\u062f. \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0628\u0647 \u0647\u06cc\u0686 \u0639\u0646\u0648\u0627\u0646 \u062e\u0648\u0628 \u0646\u06cc\u0633\u062a. \u0645\u062a\u0627\u0633\u0641\u0627\u0646\u0647 \u0628\u0647 \u062e\u0627\u0637\u0631 \u0631\u0627\u0628\u0637 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0636\u0639\u06cc\u0641 \u0628\u062e\u0634 \u0627\u06cc\u062c\u0627\u062f \u06af\u0631\u0648\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632\u060c \u0628\u06cc\u0634\u062a\u0631 \u062a\u0628\u0644\u06cc\u063a \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 (\u06cc\u0639\u0646\u06cc SKAG) \u062d\u062a\u06cc \u0641\u06a9\u0631 \u0647\u0645 \u0646\u0645\u06cc \u06a9\u0646\u0646\u062f.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"675\" height=\"672\" src=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/adwords-single-keyword-ad-groups.png\" alt=\"\u0627\u0641\u0632\u0648\u062f\u0646 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u0628\u062e\u0634 \u0627\u06cc\u062c\u0627\u062f \u06af\u0631\u0648\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u062c\u062f\u06cc\u062f\" class=\"wp-image-2862\" srcset=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/adwords-single-keyword-ad-groups.png 675w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/adwords-single-keyword-ad-groups-150x150.png 150w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/adwords-single-keyword-ad-groups-300x300.png 300w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/adwords-single-keyword-ad-groups-65x65.png 65w\" sizes=\"auto, (max-width: 675px) 100vw, 675px\" \/><\/figure>\n<\/div>\n\n\n<p>\u062f\u0648\u0628\u0627\u0631\u0647 \u0628\u0647 \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc\u06cc \u0641\u06a9\u0631 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0628\u0631 \u0631\u0648\u06cc \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0627\u062b\u0631 \u0645\u06cc \u06af\u0630\u0627\u0631\u062f. \u0645\u0631\u062a\u0628\u0637 \u0628\u0648\u062f\u0646 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0647\u0627 \u0631\u0627 \u0628\u0647 \u06cc\u0627\u062f \u0645\u06cc \u0622\u0648\u0631\u06cc\u062f\u061f \u0648\u0642\u062a\u06cc \u06cc\u06a9 \u0645\u062a\u0646 \u0622\u06af\u0647\u06cc \u0628\u0631\u0627\u06cc \u0686\u0646\u062f\u06cc\u0646 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0645\u062e\u062a\u0644\u0641 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f\u060c \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0645\u062a\u0646 \u0622\u06af\u0647\u06cc \u0628\u0627 \u0647\u0645\u0647 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0647\u0627 (\u0648 \u062a\u0648\u0623\u0645 \u0628\u0627 \u06a9\u0648\u0626\u0631\u06cc \u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0634\u062f\u0647) \u062a\u0642\u0631\u06cc\u0628\u0627 \u0627\u0645\u06a9\u0627\u0646 \u067e\u0630\u06cc\u0631 \u0646\u06cc\u0633\u062a. \u062a\u0646\u0647\u0627 \u0631\u0648\u0634 \u0628\u0631\u0627\u06cc \u0627\u0646\u062c\u0627\u0645 \u0627\u06cc\u0646\u06a9\u0627\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 <strong>\u0627\u0644\u062d\u0627\u0642 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u067e\u0648\u06cc\u0627<\/strong> (Dynamic Keyword Insertion) \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0622\u0646 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u06a9\u0646\u062a\u0631\u0644 \u0647\u0645\u0647 \u0686\u06cc\u0632 \u0631\u0627 \u0628\u0647 \u062f\u0633\u062a \u0628\u06af\u06cc\u0631\u06cc\u062f.<\/p>\n\n\n\n<p>\u0645\u0646 \u0628\u0627 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u06af\u0648\u06af\u0644 \u062f\u0631 \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 10 \u0627\u0644\u06cc 20 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0628\u0647 \u0647\u0645\u0631\u0627\u0647 \u06cc\u06a9\u062f\u06cc\u06af\u0631 \u0645\u0648\u0627\u0641\u0642 \u0646\u06cc\u0633\u062a\u0645. \u062e\u0627\u0635 \u0628\u0648\u062f\u0646 \u0646\u06cc\u0627\u0632\u0645\u0646\u062f \u062c\u0632\u06cc\u06cc\u0627\u062a \u0628\u06cc\u0634\u062a\u0631\u06cc \u0627\u0633\u062a \u0648 \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u06cc\u0646 \u0647\u062f\u0641 \u062a\u0646\u0647\u0627 \u0628\u0647 SKAG \u0646\u06cc\u0627\u0632 \u062e\u0648\u0627\u0647\u06cc\u062f \u062f\u0627\u0634\u062a. \u062d\u062a\u0645\u0627 \u0627\u0632 \u062e\u0648\u062f\u062a\u0627\u0646 \u0645\u06cc \u067e\u0631\u0633\u06cc\u062f \u06af\u0631\u0648\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u062a\u06a9 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0627\u06cc \u0686\u06af\u0648\u0646\u0647 \u0627\u0633\u062a\u061f<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"308\" height=\"274\" src=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/adwords-keywords-pricing-skag.png\" alt=\"Single Keyword Ad Group\" class=\"wp-image-2863\" srcset=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/adwords-keywords-pricing-skag.png 308w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/adwords-keywords-pricing-skag-300x267.png 300w\" sizes=\"auto, (max-width: 308px) 100vw, 308px\" \/><\/figure>\n<\/div>\n\n\n<p>\u0628\u0627 \u0627\u06cc\u0646\u06a9\u0647 SKAG \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06af\u0631\u0648\u0647 \u062a\u06a9 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0627\u06cc \u0645\u0634\u0647\u0648\u0631 \u0648 \u0634\u0646\u0627\u062e\u062a\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a\u060c \u0627\u0645\u0627 \u0628\u0627\u06cc\u062f \u062f\u0631 \u0628\u0631\u06af\u06cc\u0631\u0646\u062f\u0647 \u0633\u0647 \u06a9\u0644\u06cc\u062f \u0648\u0627\u0698\u0647 \u0628\u0627\u0634\u062f: \u06cc\u06a9 \u0648\u0627\u0698\u0647 \u0648 \u0633\u0647 \u0646\u0648\u0639 \u0627\u0646\u0637\u0628\u0627\u0642 (match type). \u062f\u0631 \u0645\u062b\u0627\u0644 \u0628\u0627\u0644\u0627\u060c \u0645\u0627 \u0648\u0627\u0698\u0647 &#8220;adwords keyword pricing&#8221; \u0631\u0627 \u062f\u0631 \u06af\u0631\u0648\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06a9\u0644\u06cc\u062f \u0648\u0627\u0698\u0647 \u06af\u0633\u062a\u0631\u062f\u0647\u060c \u0639\u0628\u0627\u0631\u062a \u0645\u0634\u062e\u0635 \u0648 \u0627\u0646\u0637\u0628\u0627\u0642 \u062f\u0642\u06cc\u0642 \u0645\u062f\u0646\u0638\u0631 \u0642\u0631\u0627\u0631 \u062f\u0627\u062f\u06cc\u0645. \u0628\u0627 \u06a9\u0645\u06a9 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0645\u0632\u0627\u06cc\u062f\u0647 \u0627\u06cc \u0645\u0646\u0627\u0633\u0628 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u062f\u0627\u062e\u0644 \u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f \u0648 \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u0646\u0645\u0627\u06cc\u06cc\u062f \u06a9\u0647 \u0627\u0646\u0637\u0628\u0627\u0642 \u06af\u0633\u062a\u0631\u062f\u0647 \u0645\u0627\u0646\u0639 \u0627\u0632 \u06a9\u0627\u0631\u06a9\u0631\u062f \u0635\u062d\u06cc\u062d \u0627\u0646\u0637\u0628\u0627\u0642 \u062f\u0642\u06cc\u0642 \u0648 \u0639\u0628\u0627\u0631\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0646\u0645\u06cc \u0634\u0648\u062f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#3 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0635\u062d\u0628\u062a \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0647 \u0645\u06cc\u0627\u0646 \u0645\u06cc \u0622\u06cc\u062f\u060c \u0645\u0647\u0645 \u062a\u0631\u06cc\u0646 \u0641\u0627\u06a9\u062a\u0648\u0631 \u0646\u06cc\u062a \u0648 \u062a\u0645\u0627\u06cc\u0644 \u06a9\u0627\u0631\u0628\u0631 \u0627\u0633\u062a<\/h3>\n\n\n\n<p>\u0642\u0628\u0644\u0627 \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0627\u0634\u0627\u0631\u0647 \u06a9\u0631\u062f\u0647 \u0627\u06cc\u0645 \u0627\u0645\u0627 \u062a\u06a9\u0631\u0627\u0631 \u0622\u0646 \u062e\u0627\u0644\u06cc \u0627\u0632 \u0644\u0637\u0641 \u0646\u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f. \u0646\u06cc\u062a \u0648 \u062a\u0645\u0627\u06cc\u0644 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062f\u0631 \u0645\u0648\u0631\u062f \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0647 \u06a9\u0627\u0631 \u0631\u0641\u062a\u0647 \u0627\u0632 \u0627\u0647\u0645\u06cc\u062a \u0628\u0633\u06cc\u0627\u0631 \u0632\u06cc\u0627\u062f\u06cc \u0628\u0631\u062e\u0648\u0631\u062f\u0627\u0631 \u0627\u0633\u062a.<\/p>\n\n\n\n<p>\u062f\u0631 \u0633\u0637\u0648\u062d \u0628\u0627\u0644\u0627\u062a\u0631\u060c \u0633\u0647 \u0646\u0648\u0639 \u06a9\u0648\u0626\u0631\u06cc \u062c\u0633\u062a\u062c\u0648 \u0648\u062c\u0648\u062f \u062e\u0648\u0627\u0647\u062f \u062f\u0627\u0634\u062a. \u0627\u06cc\u0646 \u0633\u0647 \u0646\u0648\u0639 \u06a9\u0648\u0626\u0631\u06cc \u0639\u0628\u0627\u0631\u062a\u0646\u062f \u0627\u0632 <strong>\u0645\u0633\u06cc\u0631\u06cc\u0627\u0628\u06cc\u060c \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0648 \u062a\u0628\u0627\u062f\u0644\u06cc<\/strong>. \u06a9\u0648\u0626\u0631\u06cc \u0647\u0627\u06cc \u0645\u0633\u06cc\u0631\u06cc\u0627\u0628\u06cc \u062f\u0631 \u0648\u0627\u0642\u0639 \u0646\u06cc\u062a \u062a\u062c\u0627\u0631\u06cc \u0628\u0633\u06cc\u0627\u0631 \u06a9\u0645\u06cc \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc \u06a9\u0646\u0646\u062f \u0648 \u062f\u0631 \u0648\u0627\u0642\u0639 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 \u0633\u0631\u0645\u0627\u06cc\u0647 \u06af\u0630\u0627\u0631\u06cc \u06a9\u0631\u062f\u0646 \u0628\u0631 \u0631\u0648\u06cc \u0622\u0646 \u0647\u0627 \u0627\u062c\u062a\u0646\u0627\u0628 \u06a9\u0646\u06cc\u062f. \u0628\u0627 \u0627\u06cc\u0646\u062d\u0627\u0644\u060c \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0648 \u062a\u0628\u0627\u062f\u0644\u06cc \u0628\u0627\u06cc\u062f \u062d\u062c\u0645 \u0648\u0633\u06cc\u0639\u06cc \u0627\u0632 \u0633\u0631\u0645\u0627\u06cc\u0647 \u06af\u0630\u0627\u0631\u06cc \u0647\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u062a\u0634\u06a9\u06cc\u0644 \u062f\u0647\u062f.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"404\" src=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/keyword-intent-customer-funnel.png\" alt=\"\u0646\u06cc\u062a \u0647\u0627\u06cc \u062c\u0633\u062a\u0648\u062c\u0648 \u062f\u0631 \u06af\u0648\u06af\u0644\" class=\"wp-image-2864\" srcset=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/keyword-intent-customer-funnel.png 740w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/keyword-intent-customer-funnel-300x164.png 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n\n\n<p>\u06af\u0631\u0648\u0647 \u0628\u0646\u062f\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc <strong>\u0628\u0627 \u0646\u06cc\u062a \u0648 \u062a\u0645\u0627\u06cc\u0644 \u0645\u0634\u0627\u0628\u0647 \u062f\u0631 \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646<\/strong> \u0628\u0647 \u0634\u0645\u0627 \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc \u062f\u0647\u062f \u06a9\u0646\u062a\u0631\u0644 \u062e\u0648\u0628\u06cc \u0628\u0631 \u0631\u0648\u06cc \u067e\u06cc\u0627\u0645 \u0631\u0633\u0627\u0646\u06cc \u062e\u0648\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f. \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0628\u0633\u06cc\u0627\u0631 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f\u060c \u0632\u06cc\u0631\u0627 \u0641\u0631\u062f\u06cc \u06a9\u0647 \u06a9\u0648\u0626\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u062f\u0647\u062f \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0645\u0648\u0636\u0648\u0639\u06cc \u0645\u062a\u0641\u0627\u0648\u062a \u062a\u0631 \u0627\u0632 \u06a9\u0633\u06cc \u0627\u0633\u062a \u06a9\u0647 \u06a9\u0648\u0626\u0631\u06cc \u062a\u0628\u0627\u062f\u0644\u06cc \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0627\u062f\u0647 \u0627\u0633\u062a.<\/p>\n\n\n\n<p>\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644 \u0641\u0631\u0636 \u06a9\u0646\u06cc\u062f \u0645\u0634\u062a\u0631\u06cc \u0627\u062d\u062a\u0645\u0627\u0644\u06cc \u0634\u0645\u0627 \u06cc\u06a9 \u062c\u0633\u062a\u062c\u0648\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0627\u062f\u0647 \u0627\u0633\u062a. \u0627\u0631\u062c\u0627\u0639 \u0627\u06cc\u0646 \u0645\u0634\u062a\u0631\u06cc \u0627\u062d\u062a\u0645\u0627\u0644\u06cc \u0628\u0647 \u0648\u0627\u06cc\u062a \u067e\u06cc\u067e\u0631 \u06cc\u0627 \u0648\u0628\u06cc\u0646\u0627\u0631 \u0628\u0647\u062a\u0631 \u0627\u0632 \u0641\u0631\u0635\u062a \u0647\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u062e\u0631\u06cc\u062f \u0645\u0646\u062c\u0631 \u0634\u0648\u062f. \u062f\u0631 \u0645\u0642\u0627\u0628\u0644\u060c \u0641\u0631\u062f\u06cc \u06a9\u0647 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u062e\u0631\u06cc\u062f \u0622\u06cc\u062a\u0645\u06cc \u0627\u0633\u062a \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0639\u0645\u0648\u0645\u06cc \u0646\u06cc\u0633\u062a. \u062f\u0631 \u0686\u0646\u06cc\u0646 \u0634\u0631\u0627\u06cc\u0637\u06cc \u0622\u0633\u0627\u0646 \u062a\u0631 \u06a9\u0631\u062f\u0646 \u0641\u0631\u0627\u06cc\u0646\u062f \u062e\u0631\u06cc\u062f \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0628\u0633\u06cc\u0627\u0631 \u0645\u0648\u062b\u0631 \u0628\u0627\u0634\u062f. \u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0631\u062f\u06cc\u062f\u060c \u0628\u0627 \u062f\u0631\u06a9 \u062a\u0645\u0627\u06cc\u0644 \u0648 \u0646\u06cc\u062a \u06a9\u0627\u0631\u0628\u0631 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u067e\u06cc\u0627\u0645 \u062f\u0631\u0633\u062a\u06cc \u062f\u0631 \u0627\u062e\u062a\u06cc\u0627\u0631\u0634 \u0642\u0631\u0627\u0631 \u062f\u0647\u06cc\u062f \u06a9\u0647 \u0628\u0647 \u062d\u0644 \u0645\u0634\u06a9\u0644\u0627\u062a \u0622\u0646 \u0647\u0627 \u0645\u06cc \u0627\u0646\u062c\u0627\u0645\u062f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#4 \u062c\u0644\u0648\u06cc \u062a\u0631\u0627\u0641\u06cc\u06a9\u06cc \u06a9\u0647 \u0628\u0627\u0639\u062b \u062a\u0628\u062f\u06cc\u0644 \u0645\u0634\u062a\u0631\u06cc \u0627\u062d\u062a\u0645\u0627\u0644\u06cc \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0648\u0641\u0627\u062f\u0627\u0631 \u0646\u0645\u06cc \u0634\u0648\u062f \u0631\u0627 \u0628\u06af\u06cc\u0631\u06cc\u062f<\/h3>\n\n\n\n<p>\u0627\u06a9\u0646\u0648\u0646 \u06a9\u0647 \u0627\u06a9\u0627\u0646\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u06af\u0648\u0646\u0647 \u0627\u06cc \u062a\u0646\u0638\u06cc\u0645 \u06a9\u0631\u062f\u0647 \u0627\u06cc\u062f \u06a9\u0647 \u062f\u0631 \u0647\u0631 \u0645\u0631\u062d\u0644\u0647 \u0627\u06cc \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0642\u062f\u0631\u062a \u062a\u0637\u0628\u06cc\u0642 \u067e\u06cc\u0627\u0645 \u0631\u0627 \u0628\u0647 \u062d\u062f\u0627\u06a9\u062b\u0631 \u0628\u0631\u0633\u0627\u0646\u062f\u060c \u0628\u0627\u06cc\u062f \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0632\u0645\u0627\u0646 \u0648 \u0627\u0646\u0631\u0698\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0631 \u0631\u0648\u06cc \u06a9\u0648\u0626\u0631\u06cc \u0647\u0627\u06cc \u0628\u06cc \u0627\u0631\u0632\u0634 \u0647\u062f\u0631 \u0646\u0645\u06cc \u062f\u0647\u06cc\u062f. <strong>\u0627\u0641\u0632\u0648\u062f\u0646 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0647\u0627\u06cc \u0645\u0646\u0641\u06cc<\/strong> \u0633\u0627\u062f\u0647 \u062a\u0631\u06cc\u0646 \u0631\u0648\u0634 \u0628\u0631\u0627\u06cc \u062d\u0630\u0641 \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u0686\u0646\u06cc\u0646 \u0645\u0648\u0627\u0631\u062f\u06cc \u0627\u0633\u062a. \u0627\u0645\u0627 \u0633\u0648\u0627\u0644 \u0627\u06cc\u0646\u062c\u0627\u0633\u062a \u06a9\u0647 \u0627\u0632 \u06a9\u062c\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0647\u0627\u06cc \u0645\u0646\u0641\u06cc \u0631\u0627 \u0628\u062f\u0633\u062a \u0622\u0648\u0631\u062f\u061f \u067e\u0627\u0633\u062e \u0628\u0647 \u0627\u06cc\u0646 \u0633\u0648\u0627\u0644 \u0628\u0633\u06cc\u0627\u0631 \u0633\u0627\u062f\u0647 \u0627\u0633\u062a. \u06a9\u0627\u0641\u06cc\u0633\u062a \u0646\u06cc\u062a \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0647\u062f\u0641 \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"655\" height=\"656\" src=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/account-level-negative-keywords.png\" alt=\"\u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0647\u0627\u06cc \u0645\u0646\u0641\u06cc \u062f\u0631 \u0633\u0637\u062d \u0627\u06a9\u0627\u0646\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632\" class=\"wp-image-2865\" srcset=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/account-level-negative-keywords.png 655w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/account-level-negative-keywords-150x150.png 150w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/account-level-negative-keywords-300x300.png 300w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/account-level-negative-keywords-65x65.png 65w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/figure>\n<\/div>\n\n\n<p>\u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0647\u0627\u06cc \u0645\u0646\u0641\u06cc \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u062f\u0631 \u0633\u0647 \u0633\u0637\u062d \u0645\u062e\u062a\u0644\u0641 \u0628\u0647 \u06a9\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0634\u0648\u0646\u062f: \u0627\u06a9\u0627\u0646\u062a\u060c \u06a9\u0645\u067e\u06cc\u0646 \u0648 \u06af\u0631\u0648\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u062f\u0631 \u0633\u0637\u062d \u0627\u06a9\u0627\u0646\u062a<\/h4>\n\n\n\n<p>\u062f\u0631 \u062a\u0635\u0648\u06cc\u0631 \u0628\u0627\u0644\u0627 \u0628\u0647 \u0627\u06cc\u0646 \u0646\u06a9\u062a\u0647 \u062a\u0648\u062c\u0647 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0628\u06cc\u0634\u062a\u0631 \u06a9\u0648\u0626\u0631\u06cc \u0647\u0627\u06cc \u0646\u0634\u0627\u0646 \u062f\u0627\u062f\u0647 \u0634\u062f\u0647 \u0628\u0627 \u0631\u0646\u06af \u0642\u0631\u0645\u0632 \u062f\u0631 \u0628\u0631\u06af\u06cc\u0631\u0646\u062f\u0647 \u0648\u0627\u0698\u0647 free (\u0631\u0627\u06cc\u06af\u0627\u0646) \u0647\u0633\u062a\u0646\u062f. \u0627\u06af\u0631 \u062e\u0631\u062f\u0647 \u0641\u0631\u0648\u0634 \u0647\u0633\u062a\u06cc\u062f\u060c \u062e\u0646\u062b\u06cc \u06a9\u0631\u062f\u0646 \u0648\u0627\u0698\u0647 \u0631\u0627\u06cc\u06af\u0627\u0646 \u062f\u0631 \u0633\u0637\u062d 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class=\"wp-block-heading\">\u062f\u0631 \u0633\u0637\u062d \u06af\u0631\u0648\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc<\/h4>\n\n\n\n<p>\u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u062f\u0631 \u0633\u0637\u062d \u06af\u0631\u0648\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0628\u0627\u06cc\u062f \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0646\u0641\u06cc \u0631\u0648\u0632\u0627\u0646\u0647 \u06cc\u0627 \u0647\u0641\u062a\u06af\u06cc \u062e\u0648\u062f \u0631\u0627 \u0627\u0636\u0627\u0641\u0647 \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0641\u0639\u0627\u0644\u06cc\u062a \u0639\u0627\u062f\u06cc \u0648 \u0647\u0645\u06cc\u0634\u06af\u06cc \u0645\u062f\u0646\u0638\u0631 \u0642\u0631\u0627\u0631 \u06af\u06cc\u0631\u062f. \u0627\u0636\u0627\u0641\u0647 \u06a9\u0631\u062f\u0646 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\u062f\u0631\u0633\u062a\u06cc \u0647\u062f\u0641 \u0642\u0631\u0627\u0631 \u062f\u0647\u06cc\u062f \u0648 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc\u0634\u0627\u0646 \u0631\u0627 \u0628\u0631\u0637\u0631\u0641 \u0646\u0645\u0627\u06cc\u06cc\u062f. \u0627\u062c\u0627\u0632\u0647 \u062f\u0647\u06cc\u062f \u0628\u0631\u062e\u06cc \u0627\u0632 \u06af\u0632\u06cc\u0646\u0647 \u0647\u0627\u06cc \u0647\u062f\u0641 \u0642\u0631\u0627\u0631 \u062f\u0627\u062f\u0646 \u0631\u0627 \u0628\u0627 \u0647\u0645 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u0645. \u0627\u06cc\u0646 \u06af\u0632\u06cc\u0646\u0647 \u0647\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc \u062f\u0647\u062f \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648\u06cc \u0645\u062d\u0644\u06cc \u0631\u0627 \u0627\u0632 \u0622\u0646\u0650 \u062e\u0648\u062f \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u0647\u062f\u0641\u06af\u06cc\u0631\u06cc \u062f\u0631\u0622\u0645\u062f \u0645\u062d\u0648\u0631<\/h4>\n\n\n\n<p>\u0627\u06af\u0631 \u0634\u0645\u0627 \u0646\u06cc\u0632 \u06cc\u06a9 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0645\u062d\u0644\u06cc \u0645\u062d\u0648\u0631 \u062f\u0627\u0631\u06cc\u062f \u0646\u06a9\u062a\u0647 \u0639\u062c\u06cc\u0628 \u0648 \u063a\u0631\u06cc\u0628 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0634\u062f\u062a \u0628\u0631 \u0631\u0648\u06cc \u0647\u062f\u0641 \u0642\u0631\u0627\u0631 \u062f\u0627\u062f\u0646 \u0645\u0648\u0642\u0639\u06cc\u062a \u0645\u062d\u0648\u0631 \u062a\u06a9\u06cc\u0647 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f. \u0627\u06af\u0631 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0634\u0645\u0627 \u0645\u0644\u06cc \u06cc\u0627 \u062c\u0647\u0627\u0646\u06cc \u0627\u0633\u062a\u060c \u0628\u0647 \u0627\u062d\u062a\u0645\u0627\u0644 \u0632\u06cc\u0627\u062f \u062a\u0646\u0638\u06cc\u0645\u0627\u062a \u0645\u0632\u0627\u06cc\u062f\u0647 \u0634\u0645\u0627 \u0628\u0647 \u06af\u0648\u0646\u0647 \u0627\u06cc \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f \u06a9\u0647 \u06a9\u0645 \u0648 \u0628\u06cc\u0634 \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0644\u06cc \u0635\u0631\u0641 \u0634\u062f\u0647 \u0628\u0647 \u0646\u0648\u0627\u062d\u06cc \u062c\u063a\u0631\u0627\u0641\u06cc\u0627\u06cc\u06cc \u06a9\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u062e\u0648\u0628\u06cc \u062f\u0627\u0631\u062f \u0627\u062e\u062a\u0635\u0627\u0635 \u06cc\u0627\u0628\u062f.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"472\" height=\"238\" src=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/adwords-income-based-targeting-customer-funnel-experience.png\" alt=\"\u0647\u062f\u0641\u06af\u06cc\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc \u0628\u0631 \u0627\u0633\u0627\u0633 \u062f\u0631\u0622\u0645\u062f\" class=\"wp-image-2868\" srcset=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/adwords-income-based-targeting-customer-funnel-experience.png 472w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/adwords-income-based-targeting-customer-funnel-experience-300x151.png 300w\" sizes=\"auto, (max-width: 472px) 100vw, 472px\" \/><\/figure>\n<\/div>\n\n\n<p>\u0627\u06af\u0631 \u0645\u062f\u0644 \u0645\u0634\u062a\u0631\u06cc \u0627\u06cc\u062f\u0647 \u0622\u0644 \u062e\u0648\u062f \u0631\u0627 \u062f\u0627\u0631\u06cc\u062f\u060c \u0645\u062a\u0648\u0633\u0637 \u062f\u0631\u0622\u0645\u062f \u062e\u0627\u0646\u0648\u0627\u0631 \u0628\u0647 \u0627\u062d\u062a\u0645\u0627\u0644 \u0632\u06cc\u0627\u062f \u0686\u06cc\u0632\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u06af\u0632\u06cc\u0646\u0647 \u0628\u062e\u0634\u06cc \u0627\u0632 \u0646\u062d\u0648\u0647 \u0641\u0631\u0648\u0634 \u0634\u0645\u0627\u0633\u062a \u0648 \u0646\u0634\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f \u0686\u0647 \u0686\u06cc\u0632\u06cc \u0628\u0627\u06cc\u062f \u0628\u0641\u0631\u0648\u0634\u06cc\u062f \u0648 \u0686\u06af\u0648\u0646\u0647 \u0622\u0646 \u0631\u0627 \u0628\u0647 \u0641\u0631\u0648\u0634 \u0628\u0631\u0633\u0627\u0646\u06cc\u062f. \u062f\u0631 \u062d\u0627\u0644 \u062d\u0627\u0636\u0631 \u0634\u0645\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u06cc\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0627 \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0642\u0631\u0627\u0631 \u062f\u0647\u06cc\u062f \u0648 \u0645\u06a9\u0627\u0646 \u0645\u0646\u0627\u0633\u0628 \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0631\u0627 \u0628\u06cc\u0627\u0628\u06cc\u062f.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u0648\u0636\u0639\u06cc\u062a \u062c\u0645\u0639\u06cc\u062a\u06cc \u0628\u0631\u0627\u06cc \u062c\u0633\u062a\u062c\u0648<\/h4>\n\n\n\n<p>\u0648\u0636\u0639\u06cc\u062a \u062c\u0645\u0639\u06cc\u062a\u06cc \u0628\u0631\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 (Demographics for Search) \u0628\u0647 \u0634\u0645\u0627 \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc \u062f\u0647\u062f \u062a\u0646\u0638\u06cc\u0645\u0627\u062a \u0645\u0632\u0627\u06cc\u062f\u0647 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u062e\u0627\u0635\u06cc \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0628\u0631 \u0627\u0633\u0627\u0633 \u062c\u0646\u0633\u06cc\u062a\u060c \u0633\u0646 \u06cc\u0627 \u0648\u0636\u0639\u06cc\u062a \u0648\u0627\u0644\u062f\u06cc \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc \u0634\u0648\u0646\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0634\u0645\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0647 \u06a9\u0645\u06a9 \u0627\u06cc\u0646 \u0646\u0648\u0639 \u062a\u0646\u0638\u06cc\u0645 \u0645\u0632\u0627\u06cc\u062f\u0647 (bid adjustments) \u0627\u0632 \u0646\u0645\u0627\u06cc\u0634 \u0622\u06af\u0647\u06cc \u062e\u0648\u062f \u0628\u0631\u0627\u06cc \u06af\u0631\u0648\u0647\u06cc \u062e\u0627\u0635 \u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"459\" height=\"211\" src=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/adwords-demographics-path-to-purchase.png\" alt=\"\u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062c\u0645\u0639\u06cc\u062a \u0634\u0646\u0627\u0633\u06cc\" class=\"wp-image-2869\" srcset=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/adwords-demographics-path-to-purchase.png 459w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/03\/adwords-demographics-path-to-purchase-300x138.png 300w\" sizes=\"auto, (max-width: 459px) 100vw, 459px\" \/><\/figure>\n<\/div>\n\n\n<p>\u0641\u0642\u0637 \u0645\u0648\u0636\u0648\u0639 \u06af\u0631\u0648\u0647 \u0647\u0627\u06cc \u0646\u0627\u0634\u0646\u0627\u0633 \u0631\u0627 \u0641\u0631\u0627\u0645\u0648\u0634 \u0646\u06a9\u0646\u06cc\u062f. \u06af\u0648\u06af\u0644 \u0646\u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0647\u0645\u0647 \u0686\u06cc\u0632 \u0631\u0627 \u062f\u0631 \u0645\u0648\u0631\u062f \u0647\u0645\u0647 \u06a9\u0633 \u0628\u062f\u0627\u0646\u062f. \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u062c\u0633\u062a\u062c\u0648\u06a9\u0646\u0646\u062f\u06af\u0627\u0646\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f \u06a9\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062c\u0645\u0639\u06cc\u062a\u06cc \u0622\u0646 \u0647\u0627 \u0628\u0631\u0627\u06cc \u06af\u0648\u06af\u0644 \u0634\u0646\u0627\u062e\u062a\u0647 \u0634\u062f\u0647 \u0646\u0628\u0627\u0634\u062f. \u0646\u0627\u062f\u06cc\u062f\u0647 \u06af\u0631\u0641\u062a\u0646 \u0627\u06cc\u0646 \u0627\u0641\u0631\u0627\u062f \u0628\u062f\u06cc\u0646 \u0645\u0639\u0646\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062d\u062c\u0645 \u0648\u0633\u06cc\u0639\u06cc \u0627\u0632 \u062c\u0645\u0639\u06cc\u062a \u0631\u0627 \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0628\u0631\u0627\u06cc\u0634\u0627\u0646 \u062a\u0628\u0644\u06cc\u063a \u06a9\u0646\u06cc\u062f \u0631\u0627 \u0627\u0632 \u062f\u0633\u062a \u0645\u06cc \u062f\u0647\u06cc\u062f.<\/p>\n\n\n\n<p><strong>\u0627\u06cc\u062c\u0627\u062f \u0627\u06a9\u0627\u0646\u062a \u06af\u0648\u06a9\u0644 \u0627\u062f\u0648\u062f\u0631\u0632 \u0628\u0647 \u0645\u0648\u0627\u0632\u0627\u062a \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634<\/strong> \u0634\u0645\u0627 \u0631\u0627 \u0645\u0637\u0645\u0626\u0646 \u0645\u06cc \u0633\u0627\u0632\u062f \u06a9\u0647 \u0647\u0631 \u06a9\u0648\u0626\u0631\u06cc \u062c\u0633\u062a\u062c\u0648 \u0634\u062f\u0647 \u0627\u06cc \u0628\u0627 \u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0642\u0627\u0646\u0639 \u06a9\u0646\u0646\u062f\u0647 \u0648 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0627\u062a \u0639\u0627\u0644\u06cc \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f \u0647\u0645\u0627\u0647\u0646\u06af \u0627\u0633\u062a. \u0628\u0627 \u062a\u0635\u0645\u06cc\u0645 \u06af\u06cc\u0631\u06cc \u0635\u062d\u06cc\u062d \u0648 \u062f\u0631\u0633\u062a \u062f\u0631 \u0647\u062f\u0641 \u0642\u0631\u0627\u0631 \u062f\u0627\u062f\u0646 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 (\u062a\u0634\u062e\u06cc\u0635 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0627\u0632 \u0633\u0631\u062a\u0627\u0633\u0631 \u062c\u0647\u0627\u0646 \u0648 \u062a\u0639\u06cc\u06cc\u0646 \u0627\u0641\u0631\u0627\u062f \u0628\u0631 \u0627\u0633\u0627\u0633 \u0645\u0646\u0637\u0642\u0647\u060c \u062f\u0631\u0622\u0645\u062f\u060c \u0633\u0646\u060c \u062c\u0646\u0633\u06cc\u062a \u0648 \u0633\u0627\u06cc\u0631 \u0645\u0648\u0627\u0631\u062f \u0645\u0648\u062c\u0648\u062f) \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u062a\u0627\u062b\u06cc\u0631 <a href=\"https:\/\/g-ads.org\">\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644<\/a> \u062e\u0648\u062f \u0631\u0627 \u0628\u06cc\u0634\u062a\u0631 \u06a9\u0646\u06cc\u062f \u0648 \u0628\u062f\u0648\u0646 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0628\u0648\u062f\u062c\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0628\u0647 \u0647\u062f\u0641\u062a\u0627\u0646 \u062f\u0633\u062a \u06cc\u0627\u0628\u06cc\u062f.<\/p>\n\n\n\n<p>\u0645\u0646\u0628\u0639: <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/12\/06\/sales-funnel-stages\" rel=\"nofollow\">WordStream<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0641\u0631\u0636 \u06a9\u0646\u06cc\u062f \u06cc\u06a9 \u0645\u0634\u0627\u0648\u0631 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u06a9\u0631\u062f\u0647 \u0627\u06cc\u062f \u06cc\u0627 \u0642\u0635\u062f \u062f\u0627\u0631\u06cc\u062f \u0627\u0632 \u0641\u0631\u062f\u06cc \u0628\u0631\u0627\u06cc \u062a\u0648\u0633\u0639\u0647 \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634 \u062e\u0648\u062f \u06a9\u0645\u06a9 \u0628\u06af\u06cc\u0631\u06cc\u062f. \u0631\u0648\u0632\u0627\u0646\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u0631\u0627 \u0645\u0646\u062a\u0634\u0631 \u0645\u06cc \u06a9\u0646\u06cc\u062f. \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u067e\u0631\u0648\u0631\u0634 \u062f\u0647\u0646\u062f\u0647 \u0634\u0645\u0627 \u0642\u0627\u062f\u0631\u0646\u062f \u062f\u0631 \u0645\u0631\u0627\u062d\u0644 \u0645\u062e\u062a\u0644\u0641 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627\u0644\u0642\u0648\u0647 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0631\u0642\u0631\u0627\u0631 \u06a9\u0646\u0646\u062f. \u0635\u0641\u062d\u0627\u062a \u0641\u0631\u0648\u0634 \u0646\u06cc\u0632 \u0628\u0647 \u0635\u0648\u0631\u062a \u062d\u0631\u0641\u0647 \u0627\u06cc \u0628\u0627 \u062f\u0645\u0648\u0647\u0627 \u0648 \u0646\u0633\u062e\u0647 \u0647\u0627\u06cc \u0622\u0632\u0645\u0627\u06cc\u0634\u06cc \u0631\u0627\u06cc\u06af\u0627\u0646 \u0645\u062c\u0647\u0632 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,90],"tags":[],"class_list":["post-2856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 \u06af\u0627\u0645 \u062a\u0627 \u0647\u0645\u062a\u0631\u0627\u0632\u06cc \u0645\u0631\u0627\u062d\u0644 \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634 \u0628\u0627 \u0627\u06a9\u0627\u0646\u062a \u06af\u0648\u06af\u0644 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