{"id":2986,"date":"2017-04-09T18:01:17","date_gmt":"2017-04-09T13:31:17","guid":{"rendered":"https:\/\/g-ads.org\/blog\/?p=2986"},"modified":"2023-12-13T16:43:48","modified_gmt":"2023-12-13T13:13:48","slug":"google-adwords-essential-training","status":"publish","type":"post","link":"https:\/\/g-ads.org\/blog\/google-adwords-essential-training\/","title":{"rendered":"\u0622\u0645\u0648\u0632\u0634 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0628\u0647 \u0635\u0648\u0631\u062a \u0641\u06cc\u0644\u0645 \u0622\u0645\u0648\u0632\u0634\u06cc \u0631\u0627\u06cc\u06af\u0627\u0646"},"content":{"rendered":"<p style=\"direction: rtl;\"><div class=\"bg-light-danger py-4 px-2 inlineMoreArticles my-4\"><\/p>\n<p style=\"direction: rtl;\"><strong>\u0642\u0628\u0644 \u0627\u0632 \u0634\u0631\u0648\u0639 \u0622\u0645\u0648\u0632\u0634 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0628\u0647\u062a\u0631 \u0627\u0633\u062a \u0628\u062e\u0648\u0627\u0646\u06cc\u062f:<\/strong><\/p>\n<p style=\"direction: rtl;\">\u0641\u06cc\u0644\u0645\u200c\u0647\u0627\u06cc \u0622\u0645\u0648\u0632\u0634\u06cc \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u0627\u06cc\u0646 \u062f\u0648\u0631\u0647 \u062f\u0631 \u0627\u0648\u0627\u06cc\u0644 \u0633\u0627\u0644 2018 \u062a\u0647\u06cc\u0647 \u0634\u062f\u0647 \u0627\u0646\u062f \u0648 \u067e\u0633 \u0627\u0632 \u0622\u0646 \u0634\u0627\u0647\u062f \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0628\u0633\u06cc\u0627\u0631\u06cc \u062f\u0631 \u0627\u06cc\u0646\u062a\u0631\u0641\u06cc\u0633 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0628\u0648\u062f\u0647\u200c\u0627\u06cc\u0645. \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u062c\u062f\u06cc\u062f \u0627\u0644\u0628\u062a\u0647 \u06af\u0631\u06cc\u0628\u0627\u0646\u200c\u06af\u06cc\u0631 \u0646\u0627\u0645 \u067e\u0644\u062a\u0641\u0631\u0645 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u0646\u06cc\u0632 \u0634\u062f\u0647 \u0627\u0633\u062a \u0648 \u0627\u06a9\u0646\u0648\u0646 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0631\u0627 \u0628\u0627 \u0646\u0627\u0645 Google Ads \u0645\u06cc\u200c\u0634\u0646\u0627\u0633\u06cc\u0645.<\/p>\n<p style=\"direction: rtl;\">\u062f\u0631 \u0627\u0628\u062a\u062f\u0627\u06cc \u0633\u0627\u0644 2019 \u0645\u06cc\u0644\u0627\u062f\u06cc (\u062f\u06cc \u0645\u0627\u0647 \u0633\u0627\u0644 \u06af\u0630\u0634\u062a\u0647) \u062a\u06cc\u0645 \u062c\u06cc \u0627\u062f\u0632 \u0645\u062c\u0645\u0648\u0639\u0647 \u0622\u0645\u0648\u0632\u0634\u06cc \u062c\u062f\u06cc\u062f\u06cc \u0631\u0627 \u0645\u0646\u062a\u0634\u0631 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a\u060c \u06a9\u0647 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u0628\u0631\u0627\u06cc \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u0648\u06cc\u062f\u06cc\u0648\u0647\u0627\u06cc \u0622\u0646 \u0631\u0627 \u0628\u0631\u0627\u06cc <strong><a href=\"https:\/\/g-ads.com\/google-ads-training\/\">\u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u06af\u0648\u06af\u0644 \u0627\u062f\u0632<\/a><\/strong> \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n<p style=\"direction: rtl;\">\u0647\u0645\u0686\u0646\u06cc\u0646 \u062a\u06cc\u0645 \u067e\u0627\u0631\u0633 \u0627\u062f\u0648\u0631\u062f\u0632 (\u0627\u0632 \u0632\u06cc\u0631\u0645\u062c\u0645\u0648\u0639\u0647\u200c\u0647\u0627\u06cc \u0645\u0633\u062a\u0642\u0644 \u0622\u0698\u0627\u0646\u0633 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u062c\u06cc \u0627\u062f\u0632) \u0646\u06cc\u0632 \u0646\u0633\u062e\u0647 \u062c\u062f\u06cc\u062f \u0627\u06cc\u0646 \u0645\u062c\u0645\u0648\u0639\u0647 \u0622\u0645\u0648\u0632\u0634\u06cc \u0631\u0627 \u0628\u0647 \u0641\u0627\u0631\u0633\u06cc \u062f\u0648\u0628\u0644\u0647 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a \u06a9\u0647 \u0637\u0631\u0641\u062f\u0627\u0631\u0627\u0646 \u0622\u0645\u0648\u0632\u0634\u200c\u0647\u0627\u06cc \u0644\u06cc\u0646\u062f\u0627\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0627\u06cc\u0646 <a href=\"https:\/\/parsadwords.com\/google-adwords-trainings\/\">\u0622\u0645\u0648\u0632\u0634 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644<\/a> \u0631\u0627 \u0646\u06cc\u0632 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0631\u062f\u0647 \u0648 \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0646\u0646\u062f.<\/p>\n<p style=\"direction: rtl;\">\u062f\u0631 \u062d\u0627\u0644 \u062d\u0627\u0636\u0631 \u062a\u06cc\u0645 \u062c\u06cc \u0627\u062f\u0632 <strong>\u062f\u0631 \u062d\u0627\u0644 \u0628\u0631\u0631\u0633\u06cc \u062f\u0648\u0631\u0647 \u0647\u0627\u06cc \u0622\u0645\u0648\u0632\u0634\u06cc \u0645\u062e\u062a\u0644\u0641 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632<\/strong> \u0628\u0631\u0627\u06cc \u0628\u0631\u06af\u0631\u062f\u0627\u0646\u062f\u0646 \u0628\u0647 <strong>\u0632\u0628\u0627\u0646 \u0641\u0627\u0631\u0633\u06cc<\/strong> \u0627\u0633\u062a. \u062f\u0631 \u0635\u0648\u0631\u062a\u06cc \u06a9\u0647 \u062f\u0648\u0631\u0647 \u0645\u0646\u0627\u0633\u0628\u06cc \u0631\u0627 \u062f\u0631 \u0646\u0638\u0631 \u062f\u0627\u0631\u06cc\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0628\u062e\u0634 \u0646\u0638\u0631\u0627\u062a \u0646\u0627\u0645 \u0648 \u0622\u062f\u0631\u0633 \u062f\u0648\u0631\u0647 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0628\u0631\u0631\u0633\u06cc \u0627\u0631\u0633\u0627\u0644 \u06a9\u0646\u06cc\u062f.<\/p>\n<p style=\"direction: rtl;\"><\/div><\/p>\n<p style=\"direction: rtl;\">\u0645\u062c\u0645\u0648\u0639\u0647 \u0622\u0645\u0648\u0632\u0634 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0628\u0627 \u0639\u0646\u0648\u0627\u0646 <a href=\"https:\/\/www.lynda.com\/Marketing-Lead-Generation-tutorials\/Google-AdWords-Essential-Training\/368574-2.html\">Google AdWords Essential Training<\/a> \u062a\u0648\u0633\u0637 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a \u0644\u06cc\u0646\u062f\u0627 \u062a\u0647\u06cc\u0647 \u0634\u062f\u0647 \u0648 \u06af\u0631\u0648\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u062c\u06cc \u0627\u062f\u0632 \u0632\u06cc\u0631\u0646\u0648\u06cc\u0633 \u0641\u0627\u0631\u0633\u06cc \u0622\u0646 \u0631\u0627 \u0622\u0645\u0627\u062f\u0647 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a. \u0627\u0633\u062a\u0627\u062f \u0627\u06cc\u0646 \u062f\u0648\u0631\u0647 \u0622\u0642\u0627\u06cc <a href=\"https:\/\/www.lynda.com\/Brad-Batesole\/3122692-1.html\"><cite class=\"ga\" data-ga-action=\"click\" data-ga-label=\"author-name\" data-ga-value=\"3122692\">Brad Batesole<\/cite><\/a> \u0627\u0633\u062a \u06a9\u0647 \u06a9\u0627\u0631\u0622\u0641\u0631\u06cc\u0646 \u0648 \u0645\u0634\u0627\u0648\u0631 \u0627\u0633\u062a\u0627\u0631\u062a \u0622\u067e \u0648 \u0645\u062a\u062e\u0635\u0635 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u06cc\u200c\u0628\u0627\u0634\u062f.<\/p>\n<p style=\"direction: rtl;\">\u0628\u0627 \u06a9\u0645\u06a9 <a href=\"https:\/\/g-ads.org\" target=\"_blank\" rel=\"noopener\"><b>\u062a\u0628\u0644\u06cc\u063a \u062f\u0631 \u06af\u0648\u06af\u0644 <\/b><\/a>\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0627\u0632\u062f\u06cc\u062f \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0648 \u0647\u0632\u06cc\u0646\u0647 \u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062e\u0648\u062f \u0631\u0627 \u06a9\u0627\u0647\u0634 \u062f\u0647\u06cc\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u062f\u0648\u0631\u0647 \u0622\u0645\u0648\u0632\u0634 \u0648\u06cc\u062f\u06cc\u0648\u06cc\u06cc \u0634\u0645\u0627 \u0627\u0628\u062a\u062f\u0627 \u0628\u0627 \u06a9\u0627\u0631\u06a9\u0631\u062f \u0648 \u0645\u0632\u0627\u06cc\u0627\u06cc \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0622\u0634\u0646\u0627 \u0645\u06cc\u200c\u0634\u0648\u06cc\u062f \u0648 \u0645\u06cc\u200c\u0641\u0647\u0645\u06cc\u062f \u06a9\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0634\u0645\u0627 \u0648 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u200c\u062a\u0627\u0646 \u0628\u0647 \u0686\u0647 \u0686\u06cc\u0632\u06cc \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u0646\u062f. \u0633\u067e\u0633 \u0627\u06cc\u062c\u0627\u062f \u062d\u0633\u0627\u0628 \u06a9\u0627\u0631\u0628\u0631\u06cc \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0648 \u06cc\u0627\u0641\u062a\u0646 \u0639\u0628\u0627\u0631\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0646\u0627\u0633\u0628 \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u062a\u0627\u0646 \u0631\u0627 \u06cc\u0627\u062f \u0645\u06cc\u200c\u06af\u06cc\u0631\u06cc\u062f.<\/p>\n<p style=\"direction: rtl;\">\u067e\u0633 \u0627\u0632 \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0627\u06cc\u062c\u0627\u062f \u06a9\u0645\u067e\u06cc\u0646 \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0646\u0648\u0628\u062a \u0622\u0646 \u0645\u06cc\u200c\u0631\u0633\u062f \u06a9\u0647 \u0628\u0627 \u06af\u0632\u0627\u0631\u0634\u200c\u06af\u06cc\u0631\u06cc \u062f\u0631 \u0627\u062f\u0648\u0631\u062f\u0632 \u0648 \u0631\u0635\u062f \u0641\u0639\u0627\u0644\u06cc\u062a \u0647\u0627 \u0628\u0627 \u06a9\u0645\u06a9 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633\u060c \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u067e\u0633 \u0627\u0632 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0627\u0631\u0627\u06cc\u06cc \u0622\u06af\u0647\u06cc \u0647\u0627\u06cc\u062a\u0627\u0646\u060c \u0622\u0646\u0647\u0627 \u0631\u0627 \u0628\u0647\u06cc\u0646\u0647 \u06a9\u0646\u06cc\u062f. \u0622\u0645\u0648\u0632\u0634 \u0628\u0647\u0628\u0648\u062f \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 (CTR) \u0648 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 (CR) \u0627\u0632 \u062c\u0645\u0644\u0647 \u0645\u0648\u0627\u0631\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 (ROI) \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0628\u062e\u0634\u06cc\u062f.<\/p>\n<h2 id=\"start\" style=\"direction: rtl;\">\u0622\u0634\u0646\u0627\u06cc\u06cc \u0628\u0627 \u062f\u0648\u0631\u0647 \u0622\u0645\u0648\u0632\u0634 \u0627\u062f\u0648\u0631\u062f\u0632<\/h2>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-2986-1\" width=\"640\" height=\"360\" poster=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/04\/google-ads.jpg\" preload=\"none\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2018\/08\/google-ads-training.mp4?_=1\" \/><a href=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2018\/08\/google-ads-training.mp4\">https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2018\/08\/google-ads-training.mp4<\/a><\/video><\/div>\n<p style=\"direction: rtl;\"><strong>\u0639\u0646\u0627\u0648\u06cc\u0646 \u0645\u0637\u0631\u062d \u0634\u062f\u0647 \u062f\u0631 \u0627\u06cc\u0646 \u062f\u0648\u0631\u0647 \u0622\u0645\u0648\u0632\u0634 \u0648\u06cc\u062f\u0626\u0648\u06cc\u06cc \u0639\u0628\u0627\u0631\u062a\u0646\u062f \u0627\u0632:<\/strong><\/p>\n<ul>\n<li style=\"direction: rtl;\">\u062f\u0631\u06a9 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a (Quality Score) \u0648 \u0633\u06cc\u0633\u062a\u0645 \u0645\u0632\u0627\u06cc\u062f\u0647 (auction system)<\/li>\n<li style=\"direction: rtl;\">\u062a\u0639\u06cc\u06cc\u0646 \u0627\u0647\u062f\u0627\u0641 \u0648 \u0627\u0646\u062a\u0638\u0627\u0631\u0627\u062a \u0648\u0627\u0642\u0639 \u0628\u06cc\u0646\u0627\u0646\u0647 \u0627\u0632 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc\u062a\u0627\u0646<\/li>\n<li style=\"direction: rtl;\">\u0627\u06cc\u062c\u0627\u062f \u062d\u0633\u0627\u0628 \u06a9\u0627\u0631\u0628\u0631\u06cc \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632<\/li>\n<li style=\"direction: rtl;\">\u067e\u0698\u0648\u0647\u0634 \u0648 \u06cc\u0627\u0641\u062a\u0646 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0646\u0627\u0633\u0628 \u0628\u0627 \u06a9\u0645\u06a9 \u0627\u0628\u0632\u0627\u0631 <a href=\"https:\/\/adwords.google.com\/KeywordPlanner\">Keyword Planner tool<\/a><\/li>\n<li style=\"direction: rtl;\">\u062a\u0646\u0638\u06cc\u0645 \u0628\u0648\u062f\u062c\u0647 (budgets) \u0648 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u062d\u062f\u0627\u06a9\u062b\u0631 \u0642\u06cc\u0645\u062a \u0647\u0631 \u06a9\u0644\u06cc\u06a9 (bidding) \u0628\u0631\u0627\u06cc \u06a9\u0645\u067e\u06cc\u0646<\/li>\n<li style=\"direction: rtl;\">\u0646\u0648\u0634\u062a\u0646 \u0645\u062a\u0646 \u0622\u06af\u0647\u06cc \u0639\u0627\u0644\u06cc<\/li>\n<li style=\"direction: rtl;\">\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u06af\u0631\u0648\u0647 \u0622\u06af\u0647\u06cc \u0647\u0627 (ad groups)<\/li>\n<li style=\"direction: rtl;\">\u0627\u06cc\u062c\u0627\u062f \u0648 \u0628\u0631\u0648\u0646\u200c\u0628\u0631\u06cc \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627<\/li>\n<li style=\"direction: rtl;\">\u0645\u062d\u0627\u0633\u0628\u0647 \u0645\u06cc\u0632\u0627\u0646 \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06cc\u0627 ROI<\/li>\n<li style=\"direction: rtl;\">\u062a\u0646\u0638\u06cc\u0645 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0632 (Google Analytics) \u0628\u0631\u0627\u06cc \u067e\u06cc\u06af\u06cc\u0631\u06cc \u062a\u0628\u062f\u06cc\u0644 (conversion tracking)<\/li>\n<li style=\"direction: rtl;\">\u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a<\/li>\n<li style=\"direction: rtl;\">\u062a\u0646\u0638\u06cc\u0645 \u0628\u06cc\u062f \u06cc\u0627 \u0642\u06cc\u0645\u062a \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9 (Adjusting bids)<\/li>\n<li style=\"direction: rtl;\">\u0627\u06cc\u062c\u0627\u062f \u06a9\u0645\u067e\u06cc\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u062c\u062f\u062f (remarketing campaign)<\/li>\n<li style=\"direction: rtl;\">\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0641\u0632\u0648\u0646\u0647 \u0647\u0627\u06cc \u0622\u06af\u0647\u06cc (ad extensions)<\/li>\n<\/ul>\n<p style=\"direction: rtl;\">\u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0644\u06cc\u0633\u062a \u062f\u0631\u0648\u0633 \u0645\u0646\u062a\u0634\u0631 \u0634\u062f\u0647 \u0627\u0632 <strong>\u062f\u0648\u0631\u0647 \u0648\u06cc\u062f\u0626\u0648\u06cc\u06cc \u0622\u0645\u0648\u0632\u0634 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 <\/strong>\u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0627\u0633\u062a.<\/p>\n<p style=\"direction: rtl;\"><div class=\"bg-light-info py-4 px-2 inlineMoreArticles my-4\"><\/div><\/p>\n<h4 style=\"direction: rtl;\">\u0645\u0642\u062f\u0645\u0647<\/h4>\n<ol>\n<li style=\"direction: rtl;\"><a href=\"#start\">\u067e\u06cc\u0634 \u06af\u0641\u062a\u0627\u0631 \u0648 \u0622\u0634\u0646\u0627\u06cc\u06cc \u06a9\u0644\u06cc \u0628\u0627 \u062f\u0648\u0631\u0647 \u0622\u0645\u0648\u0632\u0634 \u0627\u062f\u0648\u0631\u062f\u0632<\/a><\/li>\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/before-getting-started-adwords\/\">\u0645\u0642\u062f\u0645\u0627\u062a \u0634\u0631\u0648\u0639 \u062f\u0648\u0631\u0647!<\/a><\/li>\n<\/ol>\n<h4 style=\"direction: rtl;\">\u0641\u0635\u0644 \u0627\u0648\u0644: \u0645\u0639\u0631\u0641\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06a9\u0644\u06cc\u06a9\u06cc \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632<\/h4>\n<ol start=\"3\">\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/an-overview-of-adwords\/\">\u0645\u0631\u0648\u0631\u06cc \u0628\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632<\/a><\/li>\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/where-appear-adwords-ads\/\"> \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644 \u06a9\u062c\u0627 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u061f<\/a><\/li>\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/benefits-to-using-adwords\/\">\u0645\u0632\u0627\u06cc\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u06af\u0648\u06af\u0644<\/a><\/li>\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/understanding-the-adwords-structure\/\">\u062f\u0631\u06a9 \u0633\u0627\u062e\u062a\u0627\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632<\/a><\/li>\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/quality-score-and-the-auction-system\/\">\u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0648 \u0633\u06cc\u0633\u062a\u0645 \u0645\u0632\u0627\u06cc\u062f\u0647<\/a><\/li>\n<\/ol>\n<h4 style=\"direction: rtl;\">\u0641\u0635\u0644 \u062f\u0648\u0645: \u0645\u0642\u062f\u0645\u0627\u062a \u0634\u0631\u0648\u0639 \u062f\u0648\u0631\u0647<\/h4>\n<ol start=\"8\">\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/adwords-training-define-your-business\/\">\u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u062e\u0648\u062f \u0631\u0627 \u0628\u0634\u0646\u0627\u0633\u06cc\u062f<\/a><\/li>\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/adwords-training-define-your-product\/\">\u0645\u062d\u0635\u0648\u0644 \u062e\u0648\u062f \u0631\u0627 \u0628\u0634\u0646\u0627\u0633\u06cc\u062f<\/a><\/li>\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/adwords-training-define-your-customers\/\">\u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u0631\u0627 \u0628\u0634\u0646\u0627\u0633\u06cc\u062f<\/a><\/li>\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/adwords-training-setting-realistic-expectations\/\">\u0627\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644 \u0627\u0646\u062a\u0638\u0627\u0631\u0627\u062a \u0648\u0627\u0642\u0639 \u0628\u06cc\u0646\u0627\u0646\u0647 \u0627\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f<\/a><\/li>\n<\/ol>\n<h4 style=\"direction: rtl;\">\u0641\u0635\u0644 \u0633\u0648\u0645: \u062a\u0646\u0638\u06cc\u0645\u0627\u062a \u0627\u0648\u0644\u06cc\u0647 \u0627\u062f\u0648\u0631\u062f\u0632<\/h4>\n<ol start=\"12\">\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/setting-up-an-adwords-account\/\">\u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u062d\u0633\u0627\u0628 \u06a9\u0627\u0631\u0628\u0631\u06cc \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632<\/a><\/li>\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/exploring-adwords-interface\/\">\u0622\u0634\u0646\u0627\u06cc\u06cc \u06a9\u0644\u06cc \u0628\u0627 \u0631\u0627\u0628\u0637 \u06a9\u0627\u0631\u0628\u0631\u06cc \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632<\/a><\/li>\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/adwords-express-overview\/\">\u0646\u06af\u0627\u0647\u06cc \u0628\u0647 \u0627\u062f\u0648\u0631\u062f\u0632 \u0627\u06a9\u0633\u067e\u0631\u0633 (AdWords Express)<\/a><\/li>\n<\/ol>\n<h4 style=\"direction: rtl;\">\u0641\u0635\u0644 \u0686\u0647\u0627\u0631\u0645: \u062c\u0633\u062a\u062c\u0648\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc<\/h4>\n<ol start=\"15\">\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/how-keywords-work\/\">\u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0686\u06af\u0648\u0646\u0647 \u06a9\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u061f<\/a><\/li>\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/using-google-keyword-planner\/\">\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 Google Keyword Planner<\/a><\/li>\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/adwords-targeting-with-keywords\/\">\u0647\u062f\u0641\u06af\u06cc\u0631\u06cc \u0628\u0627 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc<\/a><\/li>\n<\/ol>\n<h4 style=\"direction: rtl;\">\u0641\u0635\u0644 \u067e\u0646\u062c\u0645: \u0633\u0627\u062e\u062a \u0627\u0648\u0644\u06cc\u0646 \u06a9\u0645\u067e\u06cc\u0646<\/h4>\n<ol start=\"18\">\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/adwords-training-choosing-a-campaign\/\">\u0627\u0646\u062a\u062e\u0627\u0628 \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646<\/a><\/li>\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/adwords-training-selecting-audience\/\">\u0627\u0646\u062a\u062e\u0627\u0628 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0634\u0645\u0627<\/a><\/li>\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/adwords-training-bid-settings\/\">\u062a\u0635\u0645\u06cc\u0645 \u06af\u06cc\u0631\u06cc \u0628\u0631\u0627\u06cc \u062a\u0646\u0638\u06cc\u0645\u0627\u062a \u062d\u062f\u0627\u06a9\u062b\u0631 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0647\u0631 \u06a9\u0644\u06cc\u06a9 (Bid)<\/a><\/li>\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/overview-adwords-ad-extensions\/\">\u0645\u0631\u0648\u0631\u06cc \u0628\u0631 \u0627\u0641\u0632\u0648\u0646\u0647 \u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a (ad extensions)<\/a><\/li>\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/adwords-advanced-campaign-settings\/\">\u062a\u0646\u0638\u06cc\u0645\u0627\u062a \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u06a9\u0645\u067e\u06cc\u0646<\/a><\/li>\n<\/ol>\n<h4 style=\"direction: rtl;\">\u0641\u0635\u0644 \u0634\u0634\u0645: \u0633\u0627\u062e\u062a \u0627\u0648\u0644\u06cc\u0646 \u0622\u06af\u0647\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc<\/h4>\n<ol start=\"23\">\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/adwords-training-writing-your-text-ad\/\">\u0645\u062a\u0646 \u0622\u06af\u0647\u06cc \u062a\u0627\u0646 \u0631\u0627 \u0628\u0646\u0648\u06cc\u0633\u06cc\u062f<\/a><\/li>\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/adwords-training-creating-ad-group\/\">\u0627\u06cc\u062c\u0627\u062f \u06cc\u06a9 \u06af\u0631\u0648\u0647 \u0622\u06af\u0647\u06cc (\u0627\u062f\u06af\u0631\u0648\u067e)<\/a><\/li>\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/adwords-training-introducing-keywords\/\">\u0645\u0639\u0631\u0641\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0634\u0645\u0627<\/a><\/li>\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/adwords-training-finalizing-ad-group\/\">\u0646\u0647\u0627\u06cc\u06cc \u0633\u0627\u0632\u06cc \u0627\u062f\u06af\u0631\u0648\u067e<\/a><\/li>\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/adwords-adgroup-reviewing-options\/\">\u0627\u0641\u0632\u0648\u062f\u0646 \u0627\u062f\u06af\u0631\u0648\u067e \u0647\u0627 \u0648 \u06af\u0632\u06cc\u0646\u0647 \u0647\u0627\u06cc \u0628\u0647\u0633\u0627\u0632\u06cc<\/a><\/li>\n<\/ol>\n<h4 style=\"direction: rtl;\">\u0641\u0635\u0644 \u0647\u0641\u062a\u0645: \u0645\u0627\u0646\u06cc\u062a\u0648\u0631\u06cc\u0646\u06af \u062a\u0628\u0644\u06cc\u063a\u0627\u062a<\/h4>\n<ol start=\"28\">\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/adwords-training-reporting-overview\/\">\u0645\u0631\u0648\u0631\u06cc \u0628\u0631 \u06af\u0632\u0627\u0631\u0634 \u06af\u06cc\u0631\u06cc \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632<\/a><\/li>\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/search-terms-auction-insights-location-reports\/\">\u0639\u0628\u0627\u0631\u0627\u062a \u062c\u0633\u062a\u062c\u0648 \u0634\u062f\u0647\u060c \u062f\u06cc\u062f \u06a9\u0644\u06cc \u0627\u0632 \u0633\u06cc\u0633\u062a\u0645 \u0645\u0632\u0627\u06cc\u062f\u0647\u060c \u0648 \u06af\u0632\u0627\u0631\u0634 \u0645\u0648\u0642\u0639\u06cc\u062a \u06a9\u0627\u0631\u0628\u0631\u0627\u0646<\/a><\/li>\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/adwords-training-creating-exporting-reports\/\">\u0627\u06cc\u062c\u0627\u062f \u0648 \u0628\u0631\u0648\u0646 \u0633\u067e\u0627\u0631\u06cc \u06af\u0632\u0627\u0631\u0634 \u0647\u0627<\/a><\/li>\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/adwords-training-understanding-roi\/\">\u0646\u0631\u062e \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 (ROI)<\/a><\/li>\n<\/ol>\n<h4 style=\"direction: rtl;\">\u0641\u0635\u0644 \u0647\u0634\u062a\u0645: \u0631\u062f\u06cc\u0627\u0628\u06cc \u062d\u0631\u0641\u0647 \u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646<\/h4>\n<ol start=\"32\">\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/connecting-adwords-to-analytics\/\">\u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u0627\u062a\u0635\u0627\u0644 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0648 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633<\/a><\/li>\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/adwords-conversion-tracking-setting\/\">\u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u0631\u0627\u0647 \u0627\u0646\u062f\u0627\u0632\u06cc \u067e\u06cc\u06af\u06cc\u0631\u06cc \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u062f\u0631 \u0627\u062f\u0648\u0631\u062f\u0632<\/a><\/li>\n<\/ol>\n<h4 style=\"direction: rtl;\">\u0641\u0635\u0644 \u0646\u0647\u0645: \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627<\/h4>\n<ol start=\"34\">\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/adwords-campaign-experiments-setting\/\">\u0631\u0627\u0647 \u0627\u0646\u062f\u0627\u0632\u06cc \u0628\u062e\u0634 Experiments \u062f\u0631 \u0627\u062f\u0648\u0631\u062f\u0632<\/a><\/li>\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/adwords-key-optimization-tips\/\">\u0646\u06a9\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632<\/a><\/li>\n<\/ol>\n<h4 style=\"direction: rtl;\">\u0641\u0635\u0644 \u062f\u0647\u0645: \u0645\u0628\u0627\u0646\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u0627\u062f\u0648\u0631\u062f\u0632<\/h4>\n<ol start=\"36\">\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/review-adwords-keyword-quality-score\/\">\u0628\u0631\u0631\u0633\u06cc \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc<\/a><\/li>\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/reviewing-adwords-bid-adjustments\/\">\u0628\u0627\u0632\u0646\u06af\u0631\u06cc \u062a\u0646\u0638\u06cc\u0645\u0627\u062a bids (\u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0627\u062a \u0645\u0632\u0627\u06cc\u062f\u0647)<\/a><\/li>\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/adwords-audience-remarketing\/\">\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u062c\u062f\u062f \u0645\u062e\u0627\u0637\u0628\u0627\u0646<\/a><\/li>\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/audience-insights-remarketing-lists\/\">\u062f\u0631\u06a9 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0644\u06cc\u0633\u062a \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u062c\u062f\u062f<\/a><\/li>\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/using-adwords-ad-extensions\/\">\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0641\u0632\u0648\u0646\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a (Ad Extensions)<\/a><\/li>\n<li style=\"direction: rtl;\"><a href=\"https:\/\/g-ads.org\/blog\/customize-landing-page-by-keyword\/\">\u0633\u0641\u0627\u0631\u0634\u06cc\u200c\u0633\u0627\u0632\u06cc \u0644\u0646\u062f\u06cc\u0646\u06af \u067e\u06cc\u062c \u0628\u0631\u0627\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc<\/a><\/li>\n<\/ol>\n<p style=\"direction: rtl;\">[contact-form-7 id=&#8221;13737&#8243; title=&#8221;google ads training&#8221;]<\/p>\n<p><span style=\"color: #ff00ff;\"><strong>\u0631\u0645\u0632 \u0641\u0627\u06cc\u0644 \u0632\u06cc\u067e: www.g-ads.org<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0645\u062c\u0645\u0648\u0639\u0647 \u0622\u0645\u0648\u0632\u0634 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0628\u0627 \u0639\u0646\u0648\u0627\u0646 Google AdWords Essential Training \u062a\u0648\u0633\u0637 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a \u0644\u06cc\u0646\u062f\u0627 \u062a\u0647\u06cc\u0647 \u0634\u062f\u0647 \u0648 \u06af\u0631\u0648\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u062c\u06cc \u0627\u062f\u0632 \u0632\u06cc\u0631\u0646\u0648\u06cc\u0633 \u0641\u0627\u0631\u0633\u06cc \u0622\u0646 \u0631\u0627 \u0622\u0645\u0627\u062f\u0647 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a. \u0627\u0633\u062a\u0627\u062f \u0627\u06cc\u0646 \u062f\u0648\u0631\u0647 \u0622\u0642\u0627\u06cc Brad Batesole \u0627\u0633\u062a \u06a9\u0647 \u06a9\u0627\u0631\u0622\u0641\u0631\u06cc\u0646 \u0648 \u0645\u0634\u0627\u0648\u0631 \u0627\u0633\u062a\u0627\u0631\u062a \u0622\u067e \u0648 \u0645\u062a\u062e\u0635\u0635 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u06cc\u200c\u0628\u0627\u0634\u062f. \u0628\u0627 \u06a9\u0645\u06a9 \u062a\u0628\u0644\u06cc\u063a \u062f\u0631 \u06af\u0648\u06af\u0644 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0627\u0632\u062f\u06cc\u062f \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0622\u0645\u0648\u0632\u0634 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 | 41 \u0648\u06cc\u062f\u06cc\u0648 \u0628\u0627 \u0632\u06cc\u0631\u0646\u0648\u06cc\u0633 \u0641\u0627\u0631\u0633\u06cc<\/title>\n<meta name=\"description\" content=\"\u0622\u0645\u0648\u0632\u0634 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u062f\u0631 41 \u0642\u0633\u0645\u062a \u0648\u06cc\u062f\u06cc\u0648\u06cc\u06cc \u062a\u0648\u0633\u0637 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