{"id":3172,"date":"2017-04-16T10:34:52","date_gmt":"2017-04-16T06:04:52","guid":{"rendered":"https:\/\/g-ads.org\/blog\/?p=3172"},"modified":"2024-05-26T12:07:41","modified_gmt":"2024-05-26T08:37:41","slug":"google-adwords-industry-benchmarks","status":"publish","type":"post","link":"https:\/\/g-ads.org\/blog\/google-adwords-industry-benchmarks\/","title":{"rendered":"\u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0628\u0631\u0627\u06cc \u0635\u0646\u0627\u06cc\u0639 \u0645\u062e\u062a\u0644\u0641"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0627\u06cc\u0646\u06a9\u0647 \u0627\u0648\u0644\u06cc\u0646 \u0628\u0627\u0631 \u0627\u0633\u062a \u0627\u0632 <strong>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06a9\u0644\u06cc\u06a9\u06cc (PPC)<\/strong> \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u06a9\u0646\u06cc\u062f \u06cc\u0627 \u0645\u0634\u062a\u0631\u06cc \u062c\u062f\u06cc\u062f\u06cc \u0631\u0627 \u062f\u0631 \u0622\u0646 \u062b\u0628\u062a \u0646\u0627\u0645 \u06a9\u0631\u062f\u0647 \u0627\u06cc\u062f \u0632\u06cc\u0627\u062f \u0645\u0647\u0645 \u0646\u06cc\u0633\u062a. \u0627\u06cc\u0646\u06a9\u0647 \u0628\u062f\u0627\u0646\u06cc\u062f \u06a9\u0627\u0631 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u062f\u0631\u0633\u062a\u06cc \u0627\u0646\u062c\u0627\u0645 \u062f\u0627\u062f\u0647 \u0627\u06cc\u062f \u06cc\u0627 \u062e\u06cc\u0631 \u0628\u0633\u06cc\u0627\u0631 \u062f\u0634\u0648\u0627\u0631 \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f. \u0647\u0645\u0647 \u0645\u0627 \u062f\u0648\u0633\u062a \u062f\u0627\u0631\u06cc\u0645 <strong><a href=\"https:\/\/g-ads.org\/blog\/advertising-guide\/\" target=\"_blank\" rel=\"noopener\">\u0627\u0646\u0648\u0627\u0639 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a<\/a> \u0645\u0646\u062d\u0635\u0631 \u0628\u0647 \u0641\u0631\u062f\u06cc<\/strong> \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u0645 \u06a9\u0647 <strong>\u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0628\u0627\u0644\u0627\u06cc\u06cc<\/strong> \u062f\u0627\u0631\u062f \u0648 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0627 \u0646\u0631\u062e \u0628\u0633\u06cc\u0627\u0631 \u0628\u0627\u0644\u0627\u06cc\u06cc \u0628\u0627\u0632\u062f\u06cc\u062f \u06a9\u0646\u0646\u062f\u0647 \u0631\u0627 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0646\u0645\u0627\u06cc\u062f. \u0627\u0645\u0627 <strong>\u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u062e\u0648\u0628 \u0628\u0631\u0627\u06cc \u06cc\u06a9 \u0635\u0646\u0639\u062a \u0644\u0632\u0648\u0645\u0627 \u0628\u0631\u0627\u06cc \u0635\u0646\u0639\u062a \u062f\u06cc\u06af\u0631<\/strong> \u0645\u0646\u0627\u0633\u0628 \u0646\u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f. \u062d\u0627\u0644\u0627 \u0633\u0648\u0627\u0644 \u0627\u06cc\u0646\u062c\u0627\u0633\u062a \u06a9\u0647 \u0628\u0631\u0627\u06cc <strong>\u067e\u06cc\u0634\u06cc \u06af\u0631\u0641\u062a\u0646 \u0627\u0632 \u0631\u0642\u0628\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u062f\u0631 \u0635\u0646\u0639\u062a\u062a\u0627\u0646<\/strong> \u0686\u0647 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0628\u0627\u06cc\u062f \u0645\u062f\u0646\u0638\u0631 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f\u061f \u0645\u0627 \u062f\u0627\u062f\u0647 \u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0645\u0648\u0631\u062f \u0628\u0631\u0631\u0633\u06cc \u0642\u0631\u0627\u0631 \u062f\u0627\u062f\u0647\u200c\u0627\u06cc\u0645 \u062a\u0627 \u067e\u0627\u0633\u062e \u0627\u06cc\u0646 \u0633\u0648\u0627\u0644 \u0631\u0627 \u062f\u0631\u06cc\u0627\u0628\u06cc\u0645. \u0628\u0647 \u0647\u0645\u06cc\u0646 \u062e\u0627\u0637\u0631 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0628\u0631\u0627\u06cc \u0635\u0646\u0627\u06cc\u0639 \u0645\u062e\u062a\u0644\u0641 \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u0646\u0645\u0648\u062f\u06cc\u0645. \u0627\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627 \u0639\u0628\u0627\u0631\u062a\u0646\u062f \u0627\u0632:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646<\/strong> \u062f\u0631 \u0627\u062f\u0648\u0631\u062f\u0632 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0635\u0646\u0639\u062a \u062f\u0631 \u0634\u0628\u06a9\u0647 \u062c\u0633\u062a\u062c\u0648 \u0648 \u0646\u0645\u0627\u06cc\u0634<\/li>\n\n\n\n<li><strong>\u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u06a9\u0644\u06cc\u06a9 (CPC) \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646<\/strong> \u062f\u0631 \u0627\u062f\u0648\u0631\u062f\u0632 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0635\u0646\u0639\u062a \u0645\u0648\u062c\u0648\u062f \u0628\u0631\u0627\u06cc \u0634\u0628\u06a9\u0647 \u062c\u0633\u062a\u062c\u0648 \u0648 \u0646\u0645\u0627\u06cc\u0634<\/li>\n\n\n\n<li><strong>\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 (CVR)<\/strong> \u062f\u0631 \u0627\u062f\u0648\u0631\u062f\u0632 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0635\u0646\u0639\u062a \u0645\u0648\u062c\u0648\u062f \u0628\u0631\u0627\u06cc \u0634\u0628\u06a9\u0647 \u0646\u0645\u0627\u06cc\u0634 \u0648 \u062c\u0633\u062a\u062c\u0648<\/li>\n\n\n\n<li><strong>\u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0641\u0639\u0627\u0644\u06cc\u062a (CPA) \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646<\/strong> \u062f\u0631 \u0627\u062f\u0648\u0631\u062f\u0632 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0635\u0646\u0639\u062a \u0645\u0648\u062c\u0648\u062f \u0628\u0631\u0627\u06cc \u0647\u0631 \u062f\u0648 \u0634\u0628\u06a9\u0647 \u062c\u0633\u062a\u062c\u0648 \u0648 \u0646\u0645\u0627\u06cc\u0634<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0631\u0627\u0626\u0647 \u0634\u062f\u0647 \u0628\u0631\u0627\u06cc \u0628\u06cc\u0633\u062a \u0635\u0646\u0639\u062a \u0632\u06cc\u0631 \u0645\u06cc\u200c\u0628\u0627\u0634\u062f:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627\u06cc \u062d\u0645\u0627\u06cc\u062a\u06cc\u060c \u062e\u0648\u062f\u0631\u0648\u060c \u0634\u0631\u06a9\u062a \u0647\u0627\u06cc B2B\u060c \u062e\u062f\u0645\u0627\u062a \u0645\u0635\u0631\u0641\u06cc\u060c \u062f\u0648\u0633\u062a\u06cc\u0627\u0628\u06cc \u0648 \u0634\u062e\u0635\u06cc\u062a\u200c\u0647\u0627\u060c \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u060c \u0622\u0645\u0648\u0632\u0634 \u0648 \u067e\u0631\u0648\u0631\u0634\u060c \u062e\u062f\u0645\u0627\u062a \u0627\u0634\u062a\u063a\u0627\u0644\u060c \u0627\u0645\u0648\u0631 \u0645\u0627\u0644\u06cc \u0648 \u0628\u06cc\u0645\u0647\u060c \u0628\u0647\u062f\u0627\u0634\u062a \u0648 \u067e\u0632\u0634\u06a9\u06cc\u060c \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062e\u0627\u0646\u06af\u06cc\u060c \u062e\u062f\u0645\u0627\u062a \u0635\u0646\u0639\u062a\u06cc\u060c \u062d\u0642\u0648\u0642\u06cc\u060c \u0627\u0645\u0644\u0627\u06a9 \u0648 \u0645\u0633\u062a\u063a\u0644\u0627\u062a\u060c \u0641\u0646\u0627\u0648\u0631\u06cc\u060c \u0648 \u0645\u0633\u0627\u0641\u0631\u062a \u0648 \u0645\u0647\u0645\u0627\u0646 \u0646\u0648\u0627\u0632\u06cc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 (CTR) \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u062f\u0631 \u0627\u062f\u0648\u0631\u062f\u0632 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0635\u0646\u0639\u062a:<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"983\" src=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/04\/adwords-industry-benchmarks-average-ctr.png\" alt=\"\u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0645\u062a\u0648\u0633\u0637 \u0628\u0631\u0627\u06cc \u0635\u0646\u0627\u06cc\u0639 \u0645\u062e\u062a\u0644\u0641\" class=\"wp-image-3174\" srcset=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/04\/adwords-industry-benchmarks-average-ctr.png 1000w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/04\/adwords-industry-benchmarks-average-ctr-300x295.png 300w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/04\/adwords-industry-benchmarks-average-ctr-768x755.png 768w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/04\/adwords-industry-benchmarks-average-ctr-65x65.png 65w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/g-ads.org\" target=\"_blank\" rel=\"noopener\">\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644<\/a> \u0628\u0631\u0627\u06cc \u062e\u062f\u0645\u0627\u062a \u0634\u062e\u0635\u06cc \u0648 \u062f\u0648\u0633\u062a\u06cc\u0627\u0628\u06cc \u0645\u0639\u0645\u0648\u0644\u0627 \u06a9\u0644\u06cc\u06a9\u200c\u062e\u0648\u0631 \u06cc\u0627 \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0628\u06cc\u0634\u062a\u0631\u06cc \u062f\u0627\u0631\u0646\u062f. \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u0635\u0646\u0639\u062a 3.40 \u062f\u0631\u0635\u062f \u0648 \u0628\u0627\u0644\u0627\u062a\u0631 \u0627\u0632 \u062f\u06cc\u06af\u0631 \u0635\u0646\u0627\u06cc\u0639 \u0627\u0633\u062a. \u062e\u0648\u0628 \u062f\u0631\u06a9 \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0632\u06cc\u0627\u062f \u0647\u0645 \u062f\u0634\u0648\u0627\u0631 \u0646\u06cc\u0633\u062a. \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0628\u062f\u0627\u0646\u06cc\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u062d\u062a\u0645\u0627\u0644\u06cc \u0634\u0645\u0627 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0639\u0634\u0642 \u0648 \u062f\u0648\u0633\u062a \u062f\u0627\u0634\u062a\u0646 \u0647\u0633\u062a\u0646\u062f\u060c \u0646\u0648\u0634\u062a\u0646 \u0645\u062a\u0646 \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u0627\u062d\u0633\u0627\u0633\u06cc \u0648 \u0639\u0627\u0637\u0641\u06cc \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a \u0628\u0633\u06cc\u0627\u0631 \u0633\u0627\u062f\u0647 \u0648 \u0622\u0633\u0627\u0646 \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0633\u0627\u06cc\u0631 \u0635\u0646\u0627\u06cc\u0639 \u0628\u0627 <a href=\"https:\/\/g-ads.org\/blog\/adwords-ctr-secrets\/\">\u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0628\u0627\u0644\u0627<\/a> \u062f\u0631 \u0628\u0631\u06af\u06cc\u0631\u0646\u062f\u0647 \u0627\u0645\u0648\u0631 \u0645\u0627\u0644\u06cc (2.65 \u062f\u0631\u0635\u062f)\u060c \u0634\u0631\u06a9\u062a \u0647\u0627\u06cc B2B (\u062d\u062f\u0648\u062f 2.55 \u062f\u0631\u0635\u062f)\u060c \u062e\u062f\u0645\u0627\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 (2.40 \u062f\u0631\u0635\u062f) \u0648 \u0641\u0646\u0627\u0648\u0631\u06cc (2.38 \u062f\u0631\u0635\u062f) \u0627\u0633\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062e\u062f\u0645\u0627\u062a \u062d\u0642\u0648\u0642\u06cc \u0628\u0627 \u0648\u062c\u0648\u062f \u062a\u0644\u0627\u0634\u200c\u0647\u0627\u06cc \u0628\u0633\u06cc\u0627\u0631\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u062c\u0644\u0628 \u062a\u0648\u062c\u0647 \u062f\u0631 \u0635\u0641\u062d\u0627\u062a \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f\u060c \u0628\u0627\u0632 \u0647\u0645 \u06a9\u0645\u062a\u0631\u06cc\u0646 \u0646\u0631\u062e \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u06a9\u0644\u06cc\u06a9 \u0631\u0627 \u062f\u0627\u0631\u0646\u062f. \u0628\u0627 \u0627\u06cc\u0646 \u0648\u062c\u0648\u062f \u0645\u062d\u062f\u0648\u062f\u06cc\u062a \u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0632\u06cc\u0627\u062f\u06cc \u062a\u0648\u0633\u0637 \u06af\u0648\u06af\u0644 \u0648 \u0633\u0627\u0632\u0645\u0627\u0646 \u0647\u0627\u06cc \u062f\u0648\u0644\u062a\u06cc \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0631\u06a9\u062a \u0647\u0627\u06cc \u062d\u0642\u0648\u0642\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f. \u062a\u0628\u0644\u06cc\u063a \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0627\u06cc\u0646 \u0628\u062e\u0634 \u0628\u0627\u06cc\u062f \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u0633\u0627\u06cc\u0631\u06cc\u0646 \u0647\u0648\u0634\u0645\u0646\u062f \u0628\u0627\u0634\u0646\u062f \u0648 \u0628\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0634\u06cc\u0648\u0647 \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647\u200c\u0627\u06cc \u062f\u0631 \u06af\u0648\u06af\u0644 \u062a\u0628\u0644\u06cc\u063a \u06a9\u0646\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0633\u0627\u06cc\u0631 \u0635\u0646\u0627\u06cc\u0639\u06cc \u06a9\u0647 \u0627\u063a\u0644\u0628 \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0636\u0639\u06cc\u0641\u06cc \u062f\u0627\u0631\u0646\u062f \u0639\u0628\u0627\u0631\u062a\u0646\u062f \u0627\u0632: \u0635\u0646\u0627\u06cc\u0639 \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9 \u0628\u0627 \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 1.66 \u062f\u0631\u0635\u062f \u0648 \u062e\u062f\u0645\u0627\u062a \u0635\u0646\u0639\u062a\u06cc \u0628\u0627 \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 1.40 \u062f\u0631\u0635\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0634\u0631\u06a9\u062a \u0647\u0627\u06cc \u0641\u0646\u0627\u0648\u0631\u06cc \u0628\u0647 \u06a9\u0645\u06a9 \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u062f\u0631 \u0634\u0628\u06a9\u0647 \u0646\u0645\u0627\u06cc\u0634 (Display Network) \u0628\u0647 \u0627\u0641\u0631\u0627\u062f \u0632\u06cc\u0627\u062f\u06cc \u062f\u0633\u062a \u06cc\u0627\u0628\u0646\u062f. \u0632\u06cc\u0631\u0627 \u0628\u06cc\u0634\u062a\u0631 \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646 \u0647\u0627\u06cc \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u062f\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0646\u0645\u0627\u06cc\u0634\u06cc \u0628\u0627 \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0628\u0627\u0644\u0627 \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f. \u062f\u0631 \u0628\u062e\u0634 \u0645\u0642\u0627\u0628\u0644\u060c \u062a\u0628\u0644\u06cc\u063a \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u062e\u062f\u0645\u0627\u062a \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u06cc \u0639\u0645\u0648\u0645\u0627 \u0639\u0645\u0644\u06a9\u0631\u062f \u0636\u0639\u06cc\u0641\u06cc \u062f\u0631 \u0634\u0628\u06a9\u0647 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u0631\u0646\u062f \u0648 \u0645\u062a\u0648\u0633\u0637 \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0622\u0646 \u0647\u0627 \u062f\u0631 \u0634\u0628\u06a9\u0647 \u0646\u0645\u0627\u06cc\u0634 \u06af\u0648\u06af\u0644 \u062d\u062f\u0648\u062f 0.14 \u062f\u0631\u0635\u062f \u0627\u0633\u062a. \u0627\u06cc\u0646 \u06af\u0648\u0646\u0647 \u0635\u0646\u0627\u06cc\u0639 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u062f\u0631 \u0644\u06cc\u0646\u06a9\u062f\u06cc\u0646 \u0639\u0645\u0644\u06a9\u0631\u062f \u0628\u0647\u062a\u0631\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f. \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u062f\u0631 \u0627\u062f\u0648\u0631\u062f\u0632 \u0628\u0631\u0627\u06cc \u062a\u0645\u0627\u0645\u06cc \u0635\u0646\u0627\u06cc\u0639 \u062d\u062f\u0648\u062f 1.91 \u062f\u0631\u0635\u062f \u062f\u0631 \u0634\u0628\u06a9\u0647 \u062c\u0633\u062a\u062c\u0648 \u0648 0.35 \u062f\u0631\u0635\u062f \u0628\u0631\u0627\u06cc \u0634\u0628\u06a9\u0647 \u0646\u0645\u0627\u06cc\u0634 \u0627\u0633\u062a.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><td colspan=\"3\"><span style=\"color: #008000;\">\u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u062f\u0631 \u0627\u062f\u0648\u0631\u062f\u0632 \u062f\u0631 \u062a\u0645\u0627\u0645\u06cc \u0635\u0646\u0627\u06cc\u0639 \u0628\u0631 \u0631\u0648\u06cc \u0634\u0628\u06a9\u0647 \u062c\u0633\u062a\u062c\u0648 \u062d\u062f\u0648\u062f 1.91 \u062f\u0631\u0635\u062f \u0648 \u062f\u0631&nbsp; \u0634\u0628\u06a9\u0647 \u0646\u0645\u0627\u06cc\u0634 \u06af\u0648\u06af\u0644 \u062d\u062f\u0648\u062f 0.35 \u062f\u0631\u0635\u062f \u0627\u0633\u062a.<\/span><\/td><\/tr><tr><td>\u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646<p><\/p>\n<p>\u0635\u0646\u0627\u06cc\u0639<\/p><\/td><td><strong>\u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 (\u0634\u0628\u06a9\u0647 \u062c\u0633\u062a\u062c\u0648)<\/strong><\/td><td><strong>\u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646<\/strong><strong> (GDN)<\/strong><\/td><\/tr><\/thead><tbody><tr><td>\u062d\u0645\u0627\u06cc\u062a<\/td><td>&nbsp;1.72%<\/td><td>0.52%<\/td><\/tr><tr><td>&nbsp;\u062e\u0648\u062f\u0631\u0648<\/td><td>&nbsp;2.14%<\/td><td>0.41%<\/td><\/tr><tr><td>&nbsp;B2B<\/td><td>&nbsp;2.55%<\/td><td>0.22%<\/td><\/tr><tr><td>\u062e\u062f\u0645\u0627\u062a \u0645\u0634\u062a\u0631\u06cc<\/td><td>&nbsp;2.40%<\/td><td>0.20%<\/td><\/tr><tr><td>\u0645\u0648\u0627\u0631\u062f \u0634\u062e\u0635\u06cc \u0648 \u0622\u0634\u0646\u0627\u06cc\u06cc<\/td><td>&nbsp;3.40%<\/td><td>0.52%<\/td><\/tr><tr><td>\u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc<\/td><td>&nbsp;1.66%<\/td><td>0.45%<\/td><\/tr><tr><td>&nbsp;\u0622\u0645\u0648\u0632\u0634<\/td><td>&nbsp;2.20%<\/td><td>0.22%<\/td><\/tr><tr><td>\u062e\u062f\u0645\u0627\u062a \u0627\u0633\u062a\u062e\u062f\u0627\u0645<\/td><td>2.13%<\/td><td>0.14%<\/td><\/tr><tr><td>\u0627\u0645\u0648\u0631 \u0645\u0627\u0644\u06cc \u0648 \u0628\u06cc\u0645\u0647<\/td><td>&nbsp;2.65%<\/td><td>0.33%<\/td><\/tr><tr><td>\u0633\u0644\u0627\u0645\u062a \u0648 \u067e\u0632\u0634\u06a9\u06cc<\/td><td>&nbsp;1.79%<\/td><td>0.31%<\/td><\/tr><tr><td>\u0627\u0633\u0628\u0627\u0628 \u0645\u0646\u0632\u0644<\/td><td>&nbsp;1.80%<\/td><td>0.37%<\/td><\/tr><tr><td>\u062e\u062f\u0645\u0627\u062a \u0635\u0646\u0639\u062a\u06cc<\/td><td>&nbsp;1.40%<\/td><td>0.35%<\/td><\/tr><tr><td>\u0628\u062e\u0634 \u062d\u0642\u0648\u0642\u06cc<\/td><td>&nbsp;1.35%<\/td><td>0.45%<\/td><\/tr><tr><td>&nbsp;\u0627\u0645\u0644\u0627\u06a9 \u0648 \u0645\u062a\u0633\u063a\u0644\u0627\u062a<\/td><td>&nbsp;2.03%<\/td><td>0.24%<\/td><\/tr><tr><td>\u0641\u0646\u0627\u0648\u0631\u06cc<\/td><td>&nbsp;2.38%<\/td><td>0.84%<\/td><\/tr><tr><td>\u0645\u0633\u0627\u0641\u0631\u062a<\/td><td>&nbsp;2.18%<\/td><td>0.47%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u06a9\u0644\u06cc\u06a9 (CPC) \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u062f\u0631 \u0627\u062f\u0648\u0631\u062f\u0632 \u062f\u0631 \u0647\u0631 \u0635\u0646\u0639\u062a:<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"911\" height=\"1024\" src=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/04\/adwords-industry-benchmarks-average-cpc-911x1024.png\" alt=\"\u0647\u0632\u06cc\u0646\u0647 \u0645\u062a\u0648\u0633\u0637 \u06a9\u0644\u06cc\u06a9 \u0628\u0631\u0627\u06cc \u0635\u0646\u0627\u06cc\u0639 \u0645\u062e\u062a\u0644\u0641\" class=\"wp-image-3175\" srcset=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/04\/adwords-industry-benchmarks-average-cpc-911x1024.png 911w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/04\/adwords-industry-benchmarks-average-cpc-267x300.png 267w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/04\/adwords-industry-benchmarks-average-cpc-768x863.png 768w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/04\/adwords-industry-benchmarks-average-cpc.png 1000w\" sizes=\"auto, (max-width: 911px) 100vw, 911px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u062c\u0627\u06cc \u0647\u06cc\u0686 \u06af\u0648\u0646\u0647 \u062a\u0639\u062c\u0628\u06cc \u0646\u06cc\u0633\u062a \u06a9\u0647 \u062e\u062f\u0645\u0627\u062a \u0628\u062e\u0634 \u062d\u0642\u0648\u0642\u06cc CPC \u0628\u0627\u0644\u0627\u06cc\u06cc \u062f\u0631 \u0634\u0628\u06a9\u0647 \u062c\u0633\u062a\u062c\u0648 \u062f\u0627\u0631\u0646\u062f. \u0645\u0639\u0645\u0648\u0644\u0627 \u0648\u06a9\u06cc\u0644 \u0647\u0627 \u0648 \u0627\u0641\u0631\u0627\u062f\u06cc \u06a9\u0647 \u062f\u0631 \u0627\u06cc\u0646 \u0628\u062e\u0634 \u06a9\u0627\u0631 \u0645\u06cc \u06a9\u0646\u0646\u062f \u0627\u0632 10 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0628\u0631\u062a\u0631 \u062f\u0631 \u06af\u0648\u06af\u0644 \u0648 \u0628\u06cc\u0646\u06af \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u06a9\u0646\u0646\u062f. CPC \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u062f\u0631 \u0628\u062e\u0634 \u062d\u0642\u0648\u0642\u06cc \u062d\u062f\u0648\u062f 5.88 \u062f\u0644\u0627\u0631 \u0627\u0633\u062a \u06a9\u0647 \u0627\u06cc\u0646 \u0647\u0632\u06cc\u0646\u0647 40 \u062f\u0631\u0635\u062f \u0628\u06cc\u0634\u062a\u0631&nbsp; \u0627\u0632 \u0633\u0627\u06cc\u0631 <a href=\"https:\/\/g-ads.org\/blog\/most-expensive-keywords-google-adwords\/\">\u0635\u0646\u0627\u06cc\u0639 \u06af\u0631\u0627\u0646 \u0642\u06cc\u0645\u062a<\/a> \u0647\u0645\u0686\u0648\u0646 \u062e\u062f\u0645\u0627\u062a \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u06cc (4.20 \u062f\u0644\u0627\u0631) \u0645\u06cc \u0628\u0627\u0634\u062f. \u06af\u0631\u0648\u0647 \u0647\u0627\u06cc \u063a\u06cc\u0631 \u0627\u0646\u062a\u0641\u0627\u0639\u06cc \u0648 \u062d\u0645\u0627\u06cc\u062a\u06cc \u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u06a9\u0644\u06cc\u06a9\u0634\u0627\u0646 \u0632\u06cc\u0631 2 \u062f\u0644\u0627\u0631 \u0627\u0633\u062a. \u0627\u06cc\u0646\u200c\u0647\u0627 \u062f\u0631 \u062d\u0627\u0644\u06cc\u0633\u062a \u06a9\u0647 \u0628\u06cc\u0634\u062a\u0631 \u0635\u0646\u0627\u06cc\u0639\u060c CPC \u0628\u0633\u06cc\u0627\u0631 \u0627\u0646\u062f\u06a9\u06cc \u062f\u0631 \u0634\u0628\u06a9\u0647 \u0646\u0645\u0627\u06cc\u0634 \u06af\u0648\u06af\u0644 \u062f\u0627\u0631\u0646\u062f. \u0635\u0646\u0627\u06cc\u0639\u06cc \u0647\u0645\u0686\u0648\u0646 \u062e\u062f\u0645\u0627\u062a \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u06cc \u06cc\u06a9 \u0646\u0645\u0648\u0646\u0647 \u0627\u0633\u062a\u062b\u0646\u0627\u06cc\u06cc \u062f\u0631 \u0627\u06cc\u0646 \u0632\u0645\u06cc\u0646\u0647 \u0627\u0633\u062a \u06a9\u0647 \u0645\u0642\u062f\u0627\u0631 \u0647\u0632\u06cc\u0646\u0647 \u067e\u0631\u062f\u0627\u062e\u062a \u0634\u062f\u0647 1.66 \u062f\u0644\u0627\u0631 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u062f\u0631 GDN \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f. \u0634\u06a9\u06cc \u0646\u06cc\u0633\u062a \u06a9\u0647 \u0628\u0631\u062e\u06cc \u0627\u0632&nbsp; \u0645\u0634\u06a9\u0644\u0627\u062a \u0627\u06cc\u0646 \u06af\u0631\u0648\u0647 \u0627\u0632 \u0635\u0646\u0627\u06cc\u0639 \u0627\u0632 <strong>\u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u067e\u0627\u06cc\u06cc\u0646 \u062f\u0631 \u0634\u0628\u06a9\u0647 \u0646\u0645\u0627\u06cc\u0634<\/strong> \u0646\u0634\u0626\u062a \u0645\u06cc \u06af\u06cc\u0631\u062f. \u0647\u0645\u06cc\u0646 \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u067e\u0627\u06cc\u06cc\u0646 \u0628\u0627\u0639\u062b \u0645\u06cc \u0634\u0648\u062f \u0646\u0645\u0631\u0647 \u06a9\u06cc\u0641\u06cc\u062a (Quality Score) \u062f\u0631 \u0634\u0628\u06a9\u0647 \u0646\u0645\u0627\u06cc\u0634 \u0627\u0641\u062a \u067e\u06cc\u062f\u0627 \u06a9\u0646\u062f \u0648 \u0647\u0632\u06cc\u0646\u0647 \u0627\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u067e\u0631\u062f\u0627\u062e\u062a\u0647 \u0645\u06cc \u0634\u0648\u062f \u0627\u0641\u0632\u0627\u06cc\u0634 \u06cc\u0627\u0628\u062f. \u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u06a9\u0644\u06cc\u06a9 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u062f\u0631 \u0627\u062f\u0648\u0631\u062f\u0632 \u062f\u0631 \u0633\u0631\u062a\u0627\u0633\u0631 \u0635\u0646\u0627\u06cc\u0639 \u062d\u062f\u0648\u062f 2.30 \u062f\u0644\u0627\u0631 \u0628\u0631\u0627\u06cc \u0634\u0628\u06a9\u0647 \u062c\u0633\u062a\u062c\u0648 \u0648 0.58 \u062f\u0644\u0627\u0631 \u0628\u0631\u0627\u06cc \u0634\u0628\u06a9\u0647 \u0646\u0645\u0627\u06cc\u0634 \u0627\u0633\u062a.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><td colspan=\"3\"><span style=\"color: #008000;\">\u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u06a9\u0644\u06cc\u06a9 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u062f\u0631 \u0627\u062f\u0648\u0631\u062f\u0632 \u062f\u0631 \u0633\u0631\u062a\u0627\u0633\u0631 \u0635\u0646\u0627\u06cc\u0639 \u062d\u062f\u0648\u062f 2.30 \u062f\u0644\u0627\u0631 \u0628\u0631\u0627\u06cc \u0634\u0628\u06a9\u0647 \u062c\u0633\u062a\u062c\u0648 \u0648 0.58 \u062f\u0644\u0627\u0631 \u0628\u0631\u0627\u06cc \u0634\u0628\u06a9\u0647 \u0646\u0645\u0627\u06cc\u0634 \u0627\u0633\u062a.<\/span><\/td><\/tr><tr><td>\u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u06a9\u0644\u06cc\u06a9 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646<p><\/p>\n<p><strong>\u0635\u0646\u0627\u06cc\u0639<\/strong><\/p><\/td><td><strong>\u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u06a9\u0644\u06cc\u06a9 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646<\/strong><strong> (<\/strong><strong>\u0634\u0628\u06a9\u0647 \u062c\u0633\u062a\u062c\u0648<\/strong><strong>)<\/strong><\/td><td><strong>\u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u06a9\u0644\u06cc\u06a9 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646<\/strong><strong> (GDN)<\/strong><\/td><\/tr><\/thead><tbody><tr><td>\u06af\u0631\u0648\u0647 \u0647\u0627\u06cc \u062d\u0645\u0627\u06cc\u062a\u06cc<\/td><td>$1.72<\/td><td>$0.32<\/td><\/tr><tr><td>\u062e\u0648\u062f\u0631\u0648<\/td><td>$1.43<\/td><td>$0.39<\/td><\/tr><tr><td>&nbsp;B2B<\/td><td>$1.64<\/td><td>$0.37<\/td><\/tr><tr><td>\u062e\u062f\u0645\u0627\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646<\/td><td>$3.77<\/td><td>$0.69<\/td><\/tr><tr><td>\u0645\u0648\u0627\u0631\u062f \u0634\u062e\u0635\u06cc<\/td><td>$0.19<\/td><td>$0.18<\/td><\/tr><tr><td>\u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc<\/td><td>$0.88<\/td><td>$0.29<\/td><\/tr><tr><td>\u0622\u0645\u0648\u0632\u0634<\/td><td>$1.74<\/td><td>$0.40<\/td><\/tr><tr><td>\u062e\u062f\u0645\u0627\u062a \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u06cc<\/td><td>$4.20<\/td><td>$1.66<\/td><\/tr><tr><td>\u0627\u0645\u0648\u0631 \u0645\u0627\u0644\u06cc \u0648 \u0628\u06cc\u0645\u0647<\/td><td>$3.72<\/td><td>$0.72<\/td><\/tr><tr><td>\u0633\u0644\u0627\u0645\u062a \u0648 \u067e\u0632\u0634\u06a9\u06cc<\/td><td>$3.17<\/td><td>$0.37<\/td><\/tr><tr><td>\u0627\u0633\u0628\u0627\u0628 \u0645\u0646\u0632\u0644<\/td><td>$3.19<\/td><td>$0.70<\/td><\/tr><tr><td>\u062e\u062f\u0645\u0627\u062a \u0635\u0646\u0639\u062a\u06cc<\/td><td>$2.00<\/td><td>$0.60<\/td><\/tr><tr><td>\u0628\u062e\u0634 \u062d\u0642\u0648\u0642\u06cc<\/td><td>$5.88<\/td><td>$0.60<\/td><\/tr><tr><td>\u0627\u0645\u0644\u0627\u06a9 \u0648 \u0645\u0633\u062a\u063a\u0644\u0627\u062a<\/td><td>$1.81<\/td><td>$0.88<\/td><\/tr><tr><td>\u0641\u0646\u0627\u0648\u0631\u06cc<\/td><td>$1.78<\/td><td>$0.20<\/td><\/tr><tr><td>\u0645\u0633\u0627\u0641\u0631\u062a<\/td><td>$1.55<\/td><td>$0.24<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0627\u062f\u0648\u0631\u062f\u0632 \u062f\u0631 \u0635\u0646\u0627\u06cc\u0639 \u0645\u062e\u062a\u0644\u0641:<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"1024\" src=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/04\/adwords-industry-benchmarks-average-conversion-rate-806x1024.png\" alt=\"\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u062f\u0631 \u0635\u0646\u0627\u06cc\u0639 \u0645\u062e\u062a\u0644\u0641:\" class=\"wp-image-3176\" srcset=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/04\/adwords-industry-benchmarks-average-conversion-rate-806x1024.png 806w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/04\/adwords-industry-benchmarks-average-conversion-rate-236x300.png 236w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/04\/adwords-industry-benchmarks-average-conversion-rate-768x976.png 768w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/04\/adwords-industry-benchmarks-average-conversion-rate.png 1000w\" sizes=\"auto, (max-width: 806px) 100vw, 806px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u0635\u0646\u0627\u06cc\u0639 \u0627\u0645\u0648\u0631 \u0645\u0627\u0644\u06cc \u0648 \u0628\u06cc\u0645\u0647 \u0647\u0627 \u062f\u0631 \u0647\u0631 \u062f\u0648 \u0634\u0628\u06a9\u0647 \u062c\u0633\u062a\u062c\u0648 ( 7.19 \u062f\u0631\u0635\u062f \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644) \u0648 \u0634\u0628\u06a9\u0647 \u0646\u0645\u0627\u06cc\u0634 (1.75 \u062f\u0631\u0635\u062f) \u062a\u0628\u062f\u06cc\u0644 \u0628\u0633\u06cc\u0627\u0631 \u062e\u0648\u0628\u06cc \u062e\u0648\u0627\u0647\u0646\u062f \u062f\u0627\u0634\u062a. \u062f\u0631 \u0628\u06cc\u0634\u062a\u0631 \u0627\u06cc\u0646 \u0645\u0648\u0627\u0631\u062f\u060c \u062a\u0628\u0644\u06cc\u063a \u06a9\u0646\u0646\u062f\u06af\u0627\u0646\u06cc \u06a9\u0647 \u0628\u0647\u062a\u0631 \u0627\u0632 \u0633\u0627\u06cc\u0631 \u0627\u0641\u0631\u0627\u062f \u06a9\u0627\u0631 \u062e\u0648\u062f \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u062f\u0647\u0646\u062f\u060c \u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0627\u062a \u06cc\u0627 \u062c\u0631\u06cc\u0627\u0646 \u062a\u0628\u062f\u06cc\u0644 \u062e\u0648\u062f \u0631\u0627 \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0647\u0646\u062f \u0648 \u0628\u0647 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0628\u0627\u0644\u0627\u062a\u0631\u06cc \u062f\u0633\u062a \u06cc\u0627\u0628\u0646\u062f. \u0627\u0633\u0628\u0627\u0628 \u0645\u0646\u0632\u0644 \u0648 \u0627\u0645\u0644\u0627\u06a9 \u0648 \u0645\u0633\u062a\u063a\u0644\u0627\u062a \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u062e\u0648\u0628\u06cc \u062f\u0631 \u0634\u0628\u06a9\u0647 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u0631\u0646\u062f. \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0628\u062f\u06cc\u0646 \u062e\u0627\u0637\u0631 \u0627\u0633\u062a \u06a9\u0647 \u0686\u0646\u06cc\u0646 \u0635\u0646\u0627\u06cc\u0639\u06cc \u0627\u0632 \u062a\u0635\u0627\u0648\u06cc\u0631 \u0628\u0633\u06cc\u0627\u0631 \u0634\u06af\u0641\u062a \u0627\u0646\u06af\u06cc\u0632\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u06a9\u0646\u0646\u062f \u06a9\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0627\u0641\u0631\u0627\u062f \u0631\u0627 \u0628\u0647 \u06a9\u0644\u06cc\u06a9 \u06a9\u0631\u062f\u0646 \u0648 \u0628\u0631\u0631\u0633\u06cc \u062a\u0628\u0644\u06cc\u063a \u062a\u0631\u063a\u06cc\u0628 \u06a9\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0635\u0646\u0627\u06cc\u0639 \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u06af\u0632\u06cc\u0646\u0647 \u0647\u0627\u06cc \u0632\u06cc\u0627\u062f\u06cc \u0628\u0631\u0627\u06cc \u062a\u063a\u06cc\u06cc\u0631 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0627\u062a \u062e\u0648\u062f \u0646\u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f. \u0628\u0647 \u0647\u0645\u06cc\u0646 \u062e\u0627\u0637\u0631 \u0686\u0646\u06cc\u0646 \u0635\u0646\u0627\u06cc\u0639\u06cc \u0627\u0632 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0636\u0639\u06cc\u0641 \u0648 \u067e\u0627\u06cc\u06cc\u0646 \u0631\u0646\u062c \u0645\u06cc \u0628\u0631\u0646\u062f. \u0627\u06cc\u0646 \u0646\u0648\u0639 \u0635\u0646\u0627\u06cc\u0639 \u0627\u063a\u0644\u0628 \u062f\u0627\u0631\u0627\u06cc\u06cc \u0647\u0627\u06cc \u063a\u06cc\u0631 \u0639\u0627\u062f\u06cc \u062f\u0627\u0631\u0646\u062f \u06a9\u0647 \u0647\u0645\u06cc\u0646 \u0627\u0645\u0631 \u0645\u0627\u0646\u0639 \u0627\u0632 \u0639\u0645\u0644\u06a9\u0631\u062f \u062e\u0648\u0628 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0645\u062a\u0646\u06cc \u062f\u0631 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0647\u0627\u06cc \u062a\u062c\u0627\u0631\u06cc \u0645\u06cc \u0634\u0648\u062f. \u0628\u0627 \u0627\u06cc\u0646\u06a9\u0647 \u062d\u0630\u0641 \u0645\u0648\u0627\u0646\u0639 \u0645\u0648\u062c\u0648\u062f \u062f\u0631 \u062e\u0631\u06cc\u062f \u0647\u0645\u06cc\u0634\u0647 \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u0645\u0647\u0645 CRO (<a href=\"https:\/\/g-ads.org\/blog\/conversion-rate-optimization\/\">\u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644<\/a>) \u0628\u0631\u0627\u06cc \u06a9\u0645\u06a9 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9 \u0628\u0648\u062f\u0647 \u0627\u0633\u062a \u0627\u0645\u0627 \u062a\u0628\u0644\u06cc\u063a \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0627\u062f\u0648\u0631\u062f\u0632 \u0628\u0627\u06cc\u062f \u0628\u0631 \u0631\u0648\u06cc \u0628\u0647\u0628\u0648\u062f \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0647\u0627\u06cc\u06cc \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u0646\u062f \u06a9\u0647 \u0646\u06cc\u062a \u062a\u062c\u0627\u0631\u06cc \u0628\u0627\u0644\u0627\u06cc\u06cc \u062f\u0627\u0631\u0646\u062f. \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u06a9\u0645\u067e\u06cc\u0646 \u062c\u0633\u062a\u062c\u0648\u06cc \u0627\u06cc\u0646 \u0627\u0641\u0631\u0627\u062f \u0631\u0627 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u0642\u0628\u0644 \u0628\u0647\u0628\u0648\u062f \u0628\u0628\u062e\u0634\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u062f\u0631 \u0627\u062f\u0648\u0631\u062f\u0632 \u062f\u0631 \u0633\u0631\u062a\u0627\u0633\u0631 \u0635\u0646\u0627\u06cc\u0639 2.70 \u062f\u0631\u0635\u062f \u0628\u0631\u0627\u06cc \u0634\u0628\u06a9\u0647 \u062c\u0633\u062a\u062c\u0648 \u0648 0.89 \u062f\u0631\u0635\u062f \u0628\u0631\u0627\u06cc \u0634\u0628\u06a9\u0647 \u0646\u0645\u0627\u06cc\u0634 \u0627\u0633\u062a.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><td colspan=\"3\"><span style=\"color: #008000;\">\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u062f\u0631 \u0627\u062f\u0648\u0631\u062f\u0632 \u062f\u0631 \u0633\u0631\u062a\u0627\u0633\u0631 \u0635\u0646\u0627\u06cc\u0639 2.70 \u062f\u0631\u0635\u062f \u0628\u0631\u0627\u06cc \u0634\u0628\u06a9\u0647 \u062c\u0633\u062a\u062c\u0648 \u0648 0.89 \u062f\u0631\u0635\u062f \u0628\u0631\u0627\u06cc \u0634\u0628\u06a9\u0647 \u0646\u0645\u0627\u06cc\u0634 \u0627\u0633\u062a.<\/span><\/td><\/tr><tr><td>\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 (CVR)<p><\/p>\n<p><strong>\u0635\u0646\u0627\u06cc\u0639<\/strong><\/p><\/td><td><strong>\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646<\/strong><strong> (<\/strong><strong>\u0634\u0628\u06a9\u0647 \u062c\u0633\u062a\u062c\u0648<\/strong><strong>)<\/strong><\/td><td><strong>\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646<\/strong><strong> (GDN)<\/strong><\/td><\/tr><\/thead><tbody><tr><td>\u06af\u0631\u0648\u0647 \u0647\u0627\u06cc \u062d\u0645\u0627\u06cc\u062a\u06cc<\/td><td>4.61%<\/td><td>0.37%<\/td><\/tr><tr><td>\u062e\u0648\u062f\u0631\u0648<\/td><td>2.27%<\/td><td>0.79%<\/td><\/tr><tr><td>B2B<\/td><td>2.58%<\/td><td>0.96%<\/td><\/tr><tr><td>\u062e\u062f\u0645\u0627\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646<\/td><td>5.00%<\/td><td>0.96%<\/td><\/tr><tr><td>\u0645\u0648\u0627\u0631\u062f \u0634\u062e\u0635\u06cc<\/td><td>2.75%<\/td><td>0.41%<\/td><\/tr><tr><td>\u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc<\/td><td>1.91%<\/td><td>0.96%<\/td><\/tr><tr><td>\u0622\u0645\u0648\u0632\u0634<\/td><td>4.13%<\/td><td>0.50%<\/td><\/tr><tr><td>\u062e\u062f\u0645\u0627\u062a \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u06cc<\/td><td>3.97%<\/td><td>1.28%<\/td><\/tr><tr><td>\u0627\u0645\u0648\u0631 \u0645\u0627\u0644\u06cc \u0648 \u0628\u06cc\u0645\u0647<\/td><td>7.19%<\/td><td>1.75%<\/td><\/tr><tr><td>\u0633\u0644\u0627\u0645\u062a \u0648 \u067e\u0632\u0634\u06a9\u06cc<\/td><td>2.51%<\/td><td>0.77%<\/td><\/tr><tr><td>\u0627\u0633\u0628\u0627\u0628 \u0645\u0646\u0632\u0644<\/td><td>3.68%<\/td><td>0.77%<\/td><\/tr><tr><td>\u062e\u062f\u0645\u0627\u062a \u0635\u0646\u0639\u062a\u06cc<\/td><td>2.58%<\/td><td>0.88%<\/td><\/tr><tr><td>\u0628\u062e\u0634 \u062d\u0642\u0648\u0642\u06cc<\/td><td>4.35%<\/td><td>0.98%<\/td><\/tr><tr><td>\u0627\u0645\u0644\u0627\u06a9 \u0648 \u0645\u0633\u062a\u063a\u0644\u0627\u062a<\/td><td>4.40%<\/td><td>1.49%<\/td><\/tr><tr><td>\u0641\u0646\u0627\u0648\u0631\u06cc<\/td><td>2.55%<\/td><td>1.04%<\/td><\/tr><tr><td>\u0645\u0633\u0627\u0641\u0631\u062a<\/td><td>2.57%<\/td><td>0.53%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">\u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0627\u0642\u062f\u0627\u0645 (Cost per Action) \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u062f\u0631 \u0627\u062f\u0648\u0631\u062f\u0632 \u0628\u0631\u0627\u06cc \u0628\u062e\u0634 \u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0635\u0646\u0639\u062a\u06cc:<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"1024\" src=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/04\/adwords-industry-benchmarks-average-cpa-833x1024.png\" alt=\"\u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0627\u0642\u062f\u0627\u0645 \u0628\u0631\u0627\u06cc \u0635\u0646\u0627\u06cc\u0639 \u0645\u062e\u062a\u0644\u0641\" class=\"wp-image-3177\" srcset=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/04\/adwords-industry-benchmarks-average-cpa-833x1024.png 833w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/04\/adwords-industry-benchmarks-average-cpa-244x300.png 244w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/04\/adwords-industry-benchmarks-average-cpa-768x944.png 768w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/04\/adwords-industry-benchmarks-average-cpa.png 1000w\" sizes=\"auto, (max-width: 833px) 100vw, 833px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0639\u0645\u0648\u0644\u0627 \u0633\u0627\u06cc\u062a \u0647\u0627\u06cc \u0634\u062e\u0635\u06cc \u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0627\u0642\u062f\u0627\u0645 \u067e\u0627\u06cc\u06cc\u0646\u200c\u062a\u0631\u06cc \u0646\u0633\u0628\u062a \u0628\u0647 \u0633\u0627\u06cc\u0631 \u0635\u0646\u0627\u06cc\u0639 \u062f\u0631 \u0634\u0628\u06a9\u0647 \u062c\u0633\u062a\u062c\u0648 \u062f\u0627\u0631\u0646\u062f. \u0628\u0627 \u0627\u06cc\u0646\u06a9\u0647 \u06af\u0648\u06af\u0644 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u06cc\u06a9 \u0645\u06a9\u0627\u0646 \u0639\u0627\u0644\u06cc \u0628\u0631\u0627\u06cc \u06cc\u0627\u0641\u062a\u0646 \u062f\u0648\u0633\u062a\u0627\u0646 \u0628\u0627\u0634\u062f \u0627\u0645\u0627 \u06cc\u06a9 \u0645\u06a9\u0627\u0646 \u06af\u0631\u0627\u0646 \u0642\u06cc\u0645\u062a \u0628\u0631\u0627\u06cc \u06cc\u0627\u0641\u062a\u0646 \u06a9\u0627\u0631\u0645\u0646\u062f\u060c \u067e\u0632\u0634\u06a9 \u06cc\u0627 \u0648\u06a9\u06cc\u0644 \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f. \u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0641\u0639\u0627\u0644\u06cc\u062a \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0628\u0631\u0627\u06cc \u062e\u062f\u0645\u0627\u062a \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u06cc\u060c \u062e\u062f\u0645\u0627\u062a \u067e\u0632\u0634\u06a9\u06cc \u0648 \u062e\u062f\u0645\u0627\u062a \u062d\u0642\u0648\u0642\u06cc \u0628\u0647 \u062a\u0631\u062a\u06cc\u0628 105.79 \u062f\u0644\u0627\u0631\u060c 126.29 \u062f\u0644\u0627\u0631 \u0648 135.17 \u062f\u0644\u0627\u0631 \u0627\u0633\u062a. \u0628\u0627 \u0627\u06cc\u0646 \u0648\u062c\u0648\u062f <strong>\u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062c\u062f\u06cc\u062f<\/strong> \u062f\u0631 \u0627\u06cc\u0646 \u0635\u0646\u0627\u06cc\u0639 \u0628\u0633\u06cc\u0627\u0631 \u0628\u0627\u0644\u0627\u0633\u062a. \u062f\u0631 \u0634\u0628\u06a9\u0647 \u0646\u0645\u0627\u06cc\u0634\u060c \u0634\u0631\u06a9\u062a \u0647\u0627\u06cc \u0641\u0646\u0627\u0648\u0631\u06cc \u0628\u0647 \u06a9\u0645\u06a9 \u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0641\u0639\u0627\u0644\u06cc\u062a \u0632\u06cc\u0631 20 \u062f\u0644\u0627\u0631 \u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0631\u0646\u062f\u0647 \u0627\u06cc\u0646 \u0645\u06cc\u062f\u0627\u0646 \u0628\u0627\u0634\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0641\u0639\u0627\u0644\u06cc\u062a \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u062f\u0631 \u0627\u062f\u0648\u0631\u062f\u0632 \u062f\u0631 \u0633\u0631\u062a\u0627\u0633\u0631 \u0635\u0646\u0627\u06cc\u0639 \u062d\u062f\u0648\u062f 59.18 \u062f\u0644\u0627\u0631 \u0628\u0631\u0627\u06cc \u0634\u0628\u06a9\u0647 \u062c\u0633\u062a\u062c\u0648 \u0648 60.76 \u062f\u0644\u0627\u0631 \u0628\u0631\u0627\u06cc \u0634\u0628\u06a9\u0647 \u0646\u0645\u0627\u06cc\u0634 \u0627\u0633\u062a.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><td colspan=\"3\"><span style=\"color: #008000;\">\u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0641\u0639\u0627\u0644\u06cc\u062a \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u062f\u0631 \u0627\u062f\u0648\u0631\u062f\u0632 \u062f\u0631 \u0633\u0631\u062a\u0627\u0633\u0631 \u0635\u0646\u0627\u06cc\u0639 \u062d\u062f\u0648\u062f 59.18 \u062f\u0644\u0627\u0631 \u0628\u0631\u0627\u06cc \u0634\u0628\u06a9\u0647 \u062c\u0633\u062a\u062c\u0648 \u0648 60.76 \u062f\u0644\u0627\u0631 \u0628\u0631\u0627\u06cc \u0634\u0628\u06a9\u0647 \u0646\u0645\u0627\u06cc\u0634 \u0627\u0633\u062a.<\/span><\/td><\/tr><tr><td>\u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0627\u0642\u062f\u0627\u0645 (CTA) \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646<p><\/p>\n<p><strong>\u0635\u0646\u0627\u06cc\u0639<\/strong><\/p><\/td><td><strong>\u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0641\u0639\u0627\u0644\u06cc\u062a \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 <\/strong><strong>(<\/strong><strong>\u062c\u0633\u062a\u062c\u0648<\/strong><strong>)<\/strong><\/td><td><strong>\u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0641\u0639\u0627\u0644\u06cc\u062a \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 <\/strong><strong>(GDN)<\/strong><\/td><\/tr><\/thead><tbody><tr><td>\u06af\u0631\u0648\u0647 \u0647\u0627\u06cc \u062d\u0645\u0627\u06cc\u062a\u06cc<\/td><td>$37.31<\/td><td>$86.49<\/td><\/tr><tr><td>\u062e\u0648\u062f\u0631\u0648<\/td><td>$63.00<\/td><td>$49.37<\/td><\/tr><tr><td>&nbsp;B2B<\/td><td>$63.57<\/td><td>$38.54<\/td><\/tr><tr><td>\u062e\u062f\u0645\u0627\u062a \u0645\u0634\u062a\u0631\u06cc<\/td><td>$75.40<\/td><td>$71.88<\/td><\/tr><tr><td>\u0645\u0648\u0627\u0631\u062f \u0634\u062e\u0635\u06cc<\/td><td>$6.91<\/td><td>$43.90<\/td><\/tr><tr><td>\u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc<\/td><td>$46.07<\/td><td>$30.21<\/td><\/tr><tr><td>\u0622\u0645\u0648\u0632\u0634<\/td><td>$42.13<\/td><td>$80.00<\/td><\/tr><tr><td>\u062e\u062f\u0645\u0627\u062a \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u06cc<\/td><td>$105.79<\/td><td>$129.69<\/td><\/tr><tr><td>\u0627\u0645\u0648\u0631 \u0645\u0627\u0644\u06cc \u0648 \u0628\u06cc\u0645\u0647<\/td><td>$51.74<\/td><td>$41.14<\/td><\/tr><tr><td>\u0633\u0644\u0627\u0645\u062a \u0648 \u067e\u0632\u0634\u06a9\u06cc<\/td><td>$126.29<\/td><td>$48.05<\/td><\/tr><tr><td>\u0627\u0633\u0628\u0627\u0628 \u0645\u0646\u0632\u0644<\/td><td>$86.68<\/td><td>$31.96<\/td><\/tr><tr><td>\u062e\u062f\u0645\u0627\u062a \u0635\u0646\u0639\u062a\u06cc<\/td><td>$77.52<\/td><td>$68.18<\/td><\/tr><tr><td>\u0628\u062e\u0634 \u062d\u0642\u0648\u0642\u06cc<\/td><td>$135.17<\/td><td>$61.22<\/td><\/tr><tr><td>\u0627\u0645\u0644\u0627\u06a9 \u0648 \u0645\u0633\u062a\u063a\u0644\u0627\u062a<\/td><td>$41.14<\/td><td>$59.06<\/td><\/tr><tr><td>\u0641\u0646\u0627\u0648\u0631\u06cc<\/td><td>$69.80<\/td><td>$19.23<\/td><\/tr><tr><td>\u0645\u0633\u0627\u0641\u0631\u062a<\/td><td>$60.31<\/td><td>$45.28<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06af\u0631 \u0627\u062d\u0633\u0627\u0633 \u06a9\u0631\u062f\u06cc\u062f \u062f\u0631 \u0645\u06cc\u0627\u0646 \u0627\u0639\u062f\u0627\u062f \u0648 \u0627\u0631\u0642\u0627\u0645\u06cc \u06a9\u0647 \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0628\u06cc\u0627\u0646 \u06a9\u0631\u062f\u06cc\u0645\u060c \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0634\u0645\u0627 \u062f\u0631 \u0627\u0646\u062a\u0647\u0627\u06cc \u0637\u06cc\u0641 \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0627\u0633\u062a \u0648 \u0627\u0632 \u0646\u0638\u0631 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0627\u06a9\u0627\u0646\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 (\u0646\u0633\u0628\u062a \u0628\u0647 \u0635\u0646\u0639\u062a\u06cc \u06a9\u0647 \u062f\u0631 \u0622\u0646 \u0647\u0633\u062a\u06cc\u062f)&nbsp;\u062f\u0631 \u0634\u0631\u0627\u06cc\u0637 \u0645\u0637\u0644\u0648\u0628\u06cc \u0642\u0631\u0627\u0631 \u0646\u062f\u0627\u0631\u06cc\u062f\u060c \u0628\u0627\u06cc\u062f \u0628\u062f\u0627\u0646\u06cc\u062f \u06a9\u0647 \u0641\u0631\u0635\u062a \u0632\u06cc\u0627\u062f\u06cc \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0634\u0631\u0627\u06cc\u0637 \u062e\u0648\u0627\u0647\u06cc\u062f \u062f\u0627\u0634\u062a. \u0628\u0631\u0627\u06cc \u0628\u0631\u0631\u0633\u06cc \u0648 \u0628\u0647\u0628\u0648\u062f \u0645\u0648\u0642\u0639\u06cc\u062a \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u062e\u0648\u062f \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 \u0645\u0634\u0627\u0648\u0631\u0647 \u0628\u0627 \u06a9\u0627\u0631\u0634\u0646\u0627\u0633\u0627\u0646 \u062c\u06cc \u0627\u062f\u0632 \u0628\u0647\u0631\u0647\u200c\u0645\u0646\u062f \u0634\u0648\u06cc\u062f. \u0645\u0627 \u0628\u0627 \u06a9\u0645\u06a9 \u062a\u062c\u0631\u0628\u0647 <a href=\"https:\/\/g-ads.org\">\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u06af\u0648\u06af\u0644<\/a> \u0628\u0631\u0627\u06cc \u0635\u0646\u0627\u06cc\u0639 \u0645\u062e\u062a\u0644\u0641\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u0645 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0628\u062e\u0634\u06cc\u0645. \u062e\u0648\u062f\u062a\u0627\u0646 \u0647\u0645 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0627 \u0628\u0647\u0628\u0648\u062f \u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0635\u0641\u062d\u0627\u062a \u0641\u0631\u0648\u062f \u0639\u0627\u0644\u06cc \u0627\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627 \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u062f\u0647\u06cc\u062f \u0648 \u0628\u0627\u0632\u062f\u06cc\u062f \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0631\u0627 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0646\u0645\u0627\u06cc\u062f. \u0627\u06cc\u0646\u0641\u0648\u06af\u0631\u0627\u0641\u06cc\u06a9 \u0632\u06cc\u0631 \u0631\u0627 \u0628\u0647 \u062f\u0642\u062a \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u062f:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/04\/Google-Benchmarks-Infographic-Combined.png\"><img loading=\"lazy\" decoding=\"async\" width=\"286\" height=\"1024\" src=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/04\/Google-Benchmarks-Infographic-Combined-286x1024.png\" alt=\"\u0627\u06cc\u0646\u0641\u0648\u06af\u0631\u0627\u0641\u06cc \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632\" class=\"wp-image-3178\" srcset=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/04\/Google-Benchmarks-Infographic-Combined-286x1024.png 286w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/04\/Google-Benchmarks-Infographic-Combined-84x300.png 84w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/04\/Google-Benchmarks-Infographic-Combined-768x2749.png 768w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/04\/Google-Benchmarks-Infographic-Combined.png 1747w\" sizes=\"auto, (max-width: 286px) 100vw, 286px\" \/><\/a><figcaption class=\"wp-element-caption\">\u0628\u0631\u0627\u06cc \u0645\u0634\u0627\u0647\u062f\u0647 \u062f\u0631 \u0627\u0646\u062f\u0627\u0632\u0647 \u0628\u0632\u0631\u06af \u0631\u0648\u06cc \u062a\u0635\u0648\u06cc\u0631 \u06a9\u0644\u06cc\u06a9 \u06a9\u0646\u06cc\u062f.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0646\u0627\u0628\u0639 \u062f\u0627\u062f\u0647 \u0647\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0634\u062f\u0647 \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0645\u0627\u0645\u06cc \u062f\u0627\u062f\u0647 \u0647\u0627\u06cc\u06cc \u06a9\u0647 <a href=\"https:\/\/g-ads.org\/blog\/google-adwords-industry-benchmarks\/\">\u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647<\/a> \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a \u0628\u0631 \u0627\u0633\u0627\u0633 \u0646\u0645\u0648\u0646\u0647 \u0627\u06cc \u0627\u0632 2367 \u0627\u06a9\u0627\u0646\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 <a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2016\/02\/29\/google-adwords-industry-benchmarks\">\u0633\u0627\u06cc\u062a WordStream<\/a> \u062f\u0631 \u0627\u06cc\u0627\u0644\u062a \u0645\u062a\u062d\u062f\u0647 \u0622\u0645\u0631\u06cc\u06a9\u0627 \u0628\u0648\u062f\u0647 \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0646\u06cc\u0645\u0647 \u062f\u0648\u0645 \u0633\u0627\u0644 2015 \u062f\u0631 \u0634\u0628\u06a9\u0647 \u062c\u0633\u062a\u062c\u0648 \u0646\u0645\u0627\u06cc\u0634 \u0628\u0647 \u062a\u0628\u0644\u06cc\u063a \u067e\u0631\u062f\u0627\u062e\u062a\u0647 \u0627\u0646\u062f.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0627\u06cc\u0646\u06a9\u0647 \u0627\u0648\u0644\u06cc\u0646 \u0628\u0627\u0631 \u0627\u0633\u062a \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06a9\u0644\u06cc\u06a9\u06cc (PPC) \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u06a9\u0646\u06cc\u062f \u06cc\u0627 \u0645\u0634\u062a\u0631\u06cc \u062c\u062f\u06cc\u062f\u06cc \u0631\u0627 \u062f\u0631 \u0622\u0646 \u062b\u0628\u062a \u0646\u0627\u0645 \u06a9\u0631\u062f\u0647 \u0627\u06cc\u062f \u0632\u06cc\u0627\u062f \u0645\u0647\u0645 \u0646\u06cc\u0633\u062a. \u0627\u06cc\u0646\u06a9\u0647 \u0628\u062f\u0627\u0646\u06cc\u062f \u06a9\u0627\u0631 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u062f\u0631\u0633\u062a\u06cc \u0627\u0646\u062c\u0627\u0645 \u062f\u0627\u062f\u0647 \u0627\u06cc\u062f \u06cc\u0627 \u062e\u06cc\u0631 \u0628\u0633\u06cc\u0627\u0631 \u062f\u0634\u0648\u0627\u0631 \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f. \u0647\u0645\u0647 \u0645\u0627 \u062f\u0648\u0633\u062a \u062f\u0627\u0631\u06cc\u0645 \u0627\u0646\u0648\u0627\u0639 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0645\u0646\u062d\u0635\u0631 \u0628\u0647 \u0641\u0631\u062f\u06cc \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u0645 \u06a9\u0647 \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0628\u0627\u0644\u0627\u06cc\u06cc [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0628\u0631\u0627\u06cc \u0635\u0646\u0627\u06cc\u0639 \u0645\u062e\u062a\u0644\u0641 - \u062c\u06cc 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