{"id":4718,"date":"2017-06-10T13:36:41","date_gmt":"2017-06-10T09:06:41","guid":{"rendered":"https:\/\/g-ads.org\/blog\/?p=4718"},"modified":"2024-06-02T16:16:38","modified_gmt":"2024-06-02T12:46:38","slug":"5-ways-benchmark-organic-paid-strategies","status":"publish","type":"post","link":"https:\/\/g-ads.org\/blog\/5-ways-benchmark-organic-paid-strategies\/","title":{"rendered":"5 \u0631\u0648\u0634 \u0628\u0631\u0627\u06cc \u0645\u062d\u06a9 \u0632\u062f\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9 \u0648 \u067e\u0648\u0644\u06cc \u0631\u0642\u0628\u0627 \u062f\u0631 \u0627\u06a9\u0627\u0646\u062a \u0627\u0644\u06a9\u0633\u0627"},"content":{"rendered":"\n<p><strong>\u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0646 \u062f\u0631 \u0645\u0639\u0631\u0636 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627\u0644\u0642\u0648\u0647<\/strong> \u0628\u0631\u0627\u06cc 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\u0622\u0648\u0631\u062f.<\/p>\n\n\n\n<p>\u0628\u0631\u0627\u06cc \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u062f\u0631 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u062a\u0648\u0633\u0637 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627\u0644\u0642\u0648\u0647\u060c \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u200c\u0647\u0627\u06cc \u062e\u0627\u0635\u06cc \u062f\u0631 \u0631\u0627\u0628\u0637\u0647 \u0628\u0627 \u0645\u0648\u0636\u0648\u0639\u0627\u062a\u06cc \u06a9\u0647 \u0642\u0635\u062f \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u062f\u0631 \u0635\u0641\u062d\u0627\u062a \u062c\u0633\u062a\u062c\u0648\u06cc \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0622\u0646\u0647\u0627 \u0631\u0627 \u062f\u0627\u0631\u06cc\u0645\u060c \u0645\u0648\u0631\u062f \u0647\u062f\u0641 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u062f\u0647\u06cc\u0645 \u0648 \u0627\u06cc\u0646 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc 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\u067e\u0644\u0646 \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u0627\u0644\u06a9\u0633\u0627 \u0645\u0648\u062c\u0648\u062f \u0627\u0633\u062a. \u0627\u06cc\u0646 \u06af\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0634\u0645\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f 10 \u0633\u0627\u06cc\u062a\u06cc \u06a9\u0647 \u0645\u0648\u0631\u062f \u0628\u0631\u0631\u0633\u06cc \u0642\u0631\u0627\u0631 \u062f\u0627\u062f\u0647 \u0627\u06cc\u062f\u060c \u0686\u06af\u0648\u0646\u0647 \u0628\u0647 \u0635\u0648\u0631\u062a \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9 \u0628\u0631\u0627\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0635\u0646\u0639\u062a \u062e\u0648\u062f \u0631\u062a\u0628\u0647 \u0628\u0646\u062f\u06cc \u0634\u062f\u0647 \u0627\u0646\u062f \u0648 \u0686\u06af\u0648\u0646\u0647 \u0631\u0642\u0628\u0627 \u0627\u06cc\u0646 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0647\u0627 \u0631\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06a9\u0644\u06cc\u06a9\u06cc (PPC) \u0647\u062f\u0641 \u0642\u0631\u0627\u0631 \u0645\u06cc \u062f\u0647\u0646\u062f.<\/p>\n\n\n<div class=\"bg-light-success py-4 px-2 inlineMoreArticles my-4\"><\/p>\n<p>\u0628\u06cc\u0634\u062a\u0631 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f: <a href=\"https:\/\/g-ads.org\/blog\/perform-website-keyword-analysis-competitors\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0622\u0646\u0627\u0644\u06cc\u0632 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0633\u0627\u06cc\u062a \u0628\u0631 \u0627\u0633\u0627\u0633 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0631\u0642\u0628\u0627<\/a><\/p>\n<p><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/06\/organic-paid-scores.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"452\" src=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/06\/organic-paid-scores-1024x452.png\" alt=\"\u0627\u0645\u062a\u06cc\u0627\u0632 \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\" class=\"wp-image-4720\" srcset=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/06\/organic-paid-scores-1024x452.png 1024w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/06\/organic-paid-scores-300x132.png 300w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/06\/organic-paid-scores-768x339.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">\u0628\u0631\u0627\u06cc \u0627\u06cc\u0646\u06a9\u0647 \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u06cc\u0646\u0634 \u0633\u0631\u06cc\u0639\u06cc \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u06cc\u062f \u0627\u0632 \u06af\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0627\u0632 \u067e\u06cc\u0634 \u067e\u06cc\u06a9\u0631\u0628\u0646\u062f\u06cc \u0634\u062f\u0647 Use Cases \u0627\u06a9\u0627\u0646\u062a \u0627\u0644\u06a9\u0633\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f:<\/h3>\n\n\n\n<p>\u0628\u0631\u0627\u06cc \u0627\u06cc\u0646\u06a9\u0647 \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0642\u06cc\u0642\u200c\u062a\u0631\u06cc \u0631\u0627 \u0628\u0647 \u0633\u0627\u062f\u06af\u06cc \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 \u06af\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc Use Cases \u0627\u06a9\u0627\u0646\u062a \u0627\u0644\u06a9\u0633\u0627 \u0628\u0647\u0631\u0647 \u0645\u0646\u062f \u0634\u0648\u06cc\u062f. \u0627\u06cc\u0646 \u06af\u0632\u06cc\u0646\u0647\u200c\u0647\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc \u062f\u0647\u0646\u062f \u062a\u0627 \u062f\u0631 \u0633\u0631\u06cc\u0639\u200c\u062a\u0631\u06cc\u0646 \u0632\u0645\u0627\u0646 \u0645\u0645\u06a9\u0646 \u062a\u0631\u06a9\u06cc\u0628\u06cc \u0627\u0632 \u0641\u06cc\u0644\u062a\u0631\u0647\u0627 \u0631\u0627 \u0628\u0631 \u0631\u0648\u06cc \u0644\u06cc\u0633\u062a \u0628\u0632\u0631\u06af\u06cc \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0627\u0639\u0645\u0627\u0644 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u0622\u0646 \u0631\u0627 \u0645\u062d\u062f\u0648\u062f\u062a\u0631 \u0646\u0645\u0627\u06cc\u06cc\u062f.<\/p>\n\n\n\n<p>\u0647\u0631 Use Case \u0645\u062c\u0645\u0648\u0639\u0647\u200c\u0627\u06cc \u0647\u062f\u0641\u0645\u0646\u062f\u062a\u0631 \u0648 \u06a9\u0648\u0686\u06a9\u200c\u062a\u0631\u06cc \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0631\u0627 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc \u06a9\u0646\u062f \u06a9\u0647 \u0647\u0631 \u06a9\u062f\u0627\u0645 \u0627\u0632 \u0622\u0646 \u0647\u0627 \u0628\u06cc\u0646\u0634 \u0645\u0646\u062d\u0635\u0631 \u0628\u0647 \u0641\u0631\u062f\u06cc \u0631\u0627 \u062f\u0631 \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0647\u0627\u06cc \u0631\u0642\u0628\u0627 \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc \u0646\u0645\u0627\u06cc\u062f. \u0633\u0627\u06cc\u0631 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0647\u0627 \u0631\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646 \u0628\u0647 \u0633\u0627\u062f\u06af\u06cc \u0628\u0639\u062f \u0627\u0632 \u0622\u0634\u0646\u0627 \u0634\u062f\u0646 \u0628\u0627 \u0646\u062d\u0648\u0647 \u06a9\u0627\u0631\u060c \u0628\u0647 \u06a9\u0645\u06a9 \u0641\u06cc\u0644\u062a\u0631\u0647\u0627 \u0627\u062c\u0631\u0627 \u06a9\u0631\u062f. \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 5 \u0641\u0631\u0645\u0648\u0644 \u06a9\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646 \u0628\u0647 \u06a9\u0645\u06a9 \u0622\u0646 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0631 \u0631\u0648\u06cc \u0633\u0627\u06cc\u062a \u0631\u0642\u0628\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0627\u062f \u0631\u0627 \u0645\u0634\u0627\u0647\u062f\u0647 \u0645\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/06\/use-cases.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"429\" src=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/06\/use-cases-1024x429.png\" alt=\"use cases\" class=\"wp-image-4721\" srcset=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/06\/use-cases-1024x429.png 1024w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/06\/use-cases-300x126.png 300w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/06\/use-cases-768x322.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">5 Use Case \u0628\u0631\u0627\u06cc \u06a9\u0634\u0641 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0627 \u0641\u0631\u0635\u062a \u0647\u0627\u06cc \u0628\u0631\u062a\u0631<\/h3>\n\n\n\n<p>\u062f\u0631 \u0627\u062f\u0627\u0645\u0647 5 \u0641\u0631\u0635\u062a\u06cc \u06a9\u0647 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u06af\u0632\u06cc\u0646\u0647 Use Cases \u06cc\u0627 \u062a\u0631\u06a9\u06cc\u0628 \u0633\u0627\u062f\u0647 \u0641\u06cc\u0644\u062a\u0631\u0647\u0627 \u062f\u0631 \u0645\u0627\u062a\u0631\u06cc\u0633 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0631\u0642\u0628\u0627 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u0631\u0627 \u0628\u0627 \u0647\u0645 \u0645\u0631\u0648\u0631 \u0645\u06cc \u06a9\u0646\u06cc\u0645.<\/p>\n\n\n\n<p>\u0627\u0648\u0644 \u0627\u0632 \u0647\u0631 \u06a9\u0627\u0631\u06cc \u0628\u0627\u06cc\u062f \u062a\u0627 10 \u0633\u0627\u06cc\u062a (\u06a9\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u0622\u0646 \u0647\u0627 \u0633\u0627\u06cc\u062a \u062e\u0648\u062f\u062a\u0627\u0646 \u0627\u0633\u062a) \u0631\u0627 \u062f\u0631 \u0627\u0628\u0632\u0627\u0631 \u0645\u0627\u062a\u0631\u06cc\u0633 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0631\u0642\u0628\u0627 \u0648\u0627\u0631\u062f \u06a9\u0646\u06cc\u062f. \u0627\u06af\u0631 \u0628\u0647 \u0627\u06cc\u062f\u0647 \u0627\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u0633\u0627\u06cc\u062a \u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0648\u0627\u0631\u062f \u06a9\u0646\u06cc\u062f \u0646\u06cc\u0627\u0632 \u062f\u0627\u0634\u062a\u06cc\u062f\u060c \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 \u0627\u0628\u0632\u0627\u0631 Audience Overlap (\u06a9\u0647 \u0628\u0631\u0627\u06cc \u0646\u0645\u0627\u06cc\u0634 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0648 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0631\u0642\u0628\u0627 \u06a9\u0627\u0631\u0628\u0631\u062f \u062f\u0627\u0631\u062f) \u0646\u06cc\u0632 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f. \u0633\u067e\u0633 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0647 \u06a9\u0645\u06a9 \u0631\u0648\u06cc\u06a9\u0631\u062f\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u062a\u0648\u0636\u06cc\u062d \u062f\u0627\u062f\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a \u0641\u0631\u0635\u062a \u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0631\u0627 \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u06cc\u062f. <a href=\"https:\/\/g-ads.org\/blog\/alexa-pro-introduction\/\">\u0628\u0631\u0627\u06cc \u0622\u0634\u0646\u0627\u06cc\u06cc \u0628\u0627 \u0645\u062d\u06cc\u0637 \u0627\u06a9\u0627\u0646\u062a \u0627\u0644\u06a9\u0633\u0627 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0631\u0627 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f.<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1- \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u0646 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0628\u0631\u0627\u06cc \u062c\u0630\u0628 \u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646 \u0635\u0646\u0639\u062a \u062e\u0648\u062f<\/h4>\n\n\n\n<p>\u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646\u060c \u0647\u0645\u0627\u0646 \u0639\u0628\u0627\u0631\u062a \u0647\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u062c\u0633\u062a\u062c\u0648 \u06a9\u0646\u0646\u062f\u0647 \u0628\u0647 \u0645\u0631\u062d\u0644\u0647 \u062e\u0631\u06cc\u062f \u0646\u0632\u062f\u06cc\u06a9 \u0634\u062f\u0647 \u0627\u0633\u062a. \u062a\u0631\u06a9\u06cc\u0628 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0627 \u0646\u06cc\u062a \u0628\u0627\u0644\u0627\u06cc \u062e\u0631\u06cc\u062f \u0628\u0627 \u062f\u0627\u062f\u0647 \u0647\u0627\u06cc \u0631\u0642\u0627\u0628\u062a \u067e\u0648\u0644\u06cc \u0648 \u0645\u062d\u0628\u0648\u0628\u06cc\u062a \u0627\u0644\u06a9\u0633\u0627\u060c \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc \u06a9\u0646\u062f \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0631\u0627 \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646 \u062e\u0648\u0628\u06cc \u0631\u0627 \u062c\u0630\u0628 \u0633\u0627\u06cc\u062a \u0646\u0645\u0627\u06cc\u0646\u062f\u060c \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0628\u0627\u0644\u0627\u06cc\u06cc \u062f\u0627\u0631\u0646\u062f \u0648 \u0631\u0642\u0628\u0627\u06cc\u062a\u0627\u0646 \u0639\u0644\u0627\u0642\u0647 \u0632\u06cc\u0627\u062f\u06cc \u0628\u0631\u0627\u06cc \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u06cc \u0631\u0648\u06cc \u0622\u0646\u0647\u0627 \u062f\u0627\u0631\u0646\u062f. [\u0648\u06cc\u062f\u06cc\u0648\u0647\u0627\u06cc <a href=\"https:\/\/g-ads.org\/blog\/learn-alexa-pro-account\/\">\u0622\u0645\u0648\u0632\u0634 \u0627\u0644\u06a9\u0633\u0627<\/a> \u0631\u0627 \u0628\u0628\u06cc\u0646\u06cc\u062f]<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"315\" src=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/06\/buyer-use-case-600x315.png\" alt=\"buyer use case\" class=\"wp-image-4722\" srcset=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/06\/buyer-use-case-600x315.png 600w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/06\/buyer-use-case-600x315-300x158.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p>\u0628\u0631\u0627\u06cc \u0627\u06cc\u0646\u06a9\u0647 \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 \u0627\u06cc\u0646 \u062a\u0646\u0638\u06cc\u0645\u0627\u062a \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f \u0628\u0631 \u0631\u0648\u06cc \u062f\u06a9\u0645\u0647 Use Cases \u06a9\u0644\u06cc\u06a9 \u0646\u0645\u0627\u06cc\u06cc\u062f. \u0633\u067e\u0633 \u0628\u0647 \u0642\u0633\u0645\u062a Find Valuable Buyer Keywords \u0628\u0631\u0648\u06cc\u062f \u0648 \u0633\u067e\u0633 \u0628\u0631 \u0631\u0648\u06cc Apply Use Case \u06a9\u0644\u06cc\u06a9 \u0646\u0645\u0627\u06cc\u06cc\u062f. \u062c\u062f\u0648\u0644 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u0622\u0646 \u0631\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0628\u0647 \u0641\u0647\u0631\u0633\u062a \u0645\u062d\u062f\u0648\u062f\u062a\u0631\u06cc \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646 \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0631\u062f. \u0627\u06af\u0631 \u0628\u0647 \u0637\u0648\u0631 \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9 \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u0639\u0628\u0627\u0631\u0627\u062a \u0631\u062a\u0628\u0647 \u0627\u06cc \u0646\u062f\u0627\u0631\u06cc\u062f\u060c \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0647 \u06a9\u0645\u06a9 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a PPC \u0622\u0646\u0647\u0627 \u0631\u0627 \u062a\u0633\u062a \u06a9\u0646\u06cc\u062f\u060c \u062a\u0627 \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644\u200c\u0634\u0627\u0646 \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0646\u0645\u0627\u06cc\u06cc\u062f. \u0627\u06af\u0631 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0627\u06cc\u0646 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0627\u0644\u0627\u0633\u062a\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062a\u0644\u0627\u0634 \u0647\u0627\u06cc \u0637\u0648\u0644\u0627\u0646\u06cc \u0645\u062f\u062a \u0633\u0626\u0648 \u06cc\u0627 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u062f\u0646 \u0631\u062a\u0628\u0647 \u062f\u0631 \u0627\u06cc\u0646 \u0648\u0627\u0698\u0647 \u0647\u0627 \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2- \u062e\u0644\u0627\u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u062f\u0631 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u067e\u0648\u0644\u06cc \u0648 \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9 \u0634\u0631\u06a9\u062a \u062e\u0648\u062f \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u06cc\u062f<\/h4>\n\n\n\n<p>\u062f\u0631 \u0645\u0631\u062d\u0644\u0647 \u0628\u0639\u062f\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062e\u0644\u0627 \u0645\u0648\u062c\u0648\u062f \u062f\u0631 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u0633\u0627\u06cc\u062a \u0631\u0642\u0628\u0627 \u0645\u0648\u0631\u062f \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0642\u0631\u0627\u0631 \u062f\u0647\u06cc\u062f. \u0628\u0631\u0627\u06cc \u0627\u0646\u062c\u0627\u0645 \u0627\u06cc\u0646\u06a9\u0627\u0631 \u0628\u0647 \u0628\u062e\u0634 \u0641\u06cc\u0644\u062a\u0631\u0647\u0627 \u0628\u0631\u0648\u06cc\u062f (\u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0622\u06cc\u06a9\u0648\u0646 \u0641\u06cc\u0644\u062a\u0631 \u0631\u0627 \u062f\u0631 \u06a9\u0646\u0627\u0631 Use Case \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0646\u06cc\u062f.) \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u062f\u0631 \u0646\u0627\u062d\u06cc\u0647 \u0641\u06cc\u0644\u062a\u0631 \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u06cc\u062f\u060c \u0628\u0647 \u0642\u0633\u0645\u062a Keyword Gaps (Organic) \u06cc\u0627 Keyword Gaps (Paid) \u0628\u0631\u0648\u06cc\u062f \u0648 \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u0646\u0645\u0627\u06cc\u06cc\u062f. \u062f\u0631 \u0627\u0646\u062a\u0647\u0627\u06cc \u0641\u06cc\u0644\u062a\u0631 \u0628\u0631 \u0631\u0648\u06cc \u062f\u06a9\u0645\u0647 Apply Filter \u06a9\u0644\u06cc\u06a9 \u0646\u0645\u0627\u06cc\u06cc\u062f. \u0628\u0639\u062f \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u0686\u0646\u06cc\u0646 \u06a9\u0627\u0631\u06cc \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0627\u062f\u06cc\u062f\u060c \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u062a\u0645\u0627\u0645\u06cc \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062d\u0636\u0648\u0631 \u067e\u0648\u0644\u06cc \u06cc\u0627 \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9 \u0628\u0631\u0627\u06cc \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0646\u062f\u0627\u0631\u0646\u062f \u0631\u0627 \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n<p>\u0634\u0645\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0645\u0648\u0636\u0648\u0639 \u062e\u0627\u0635\u06cc \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 \u067e\u0648\u0634\u0634 \u06a9\u0645\u062a\u0631\u06cc \u062f\u0631 \u0622\u0646 \u062f\u0627\u0631\u06cc\u062f. \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u062a\u06cc\u0645 \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u0634\u0645\u0627 \u0646\u0627\u062d\u06cc\u0647 \u062e\u0627\u0635\u06cc \u0631\u0627 \u067e\u0648\u0634\u0634 \u0646\u062f\u0627\u062f\u0647 \u0628\u0627\u0634\u062f\u061f \u0648\u0627\u0698\u0647 \u0647\u0627\u06cc\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u06a9\u0647 \u0628\u06cc\u0634\u062a\u0631 \u0633\u0627\u06cc\u062a \u0647\u0627 \u0647\u062f\u0641 \u0642\u0631\u0627\u0631 \u062f\u0627\u062f\u0647 \u0627\u0646\u062f \u0648 \u0634\u0645\u0627 \u0627\u06cc\u0646\u06a9\u0627\u0631 \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u0646\u062f\u0627\u062f\u0647 \u0627\u06cc\u062f\u061f \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0647\u0627\u06cc\u06cc \u0628\u0627 \u0645\u062d\u0628\u0648\u0628\u06cc\u062a \u0628\u0627\u0644\u0627 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u06a9\u0647 \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0634\u0645\u0627 \u0636\u0631\u0648\u0631\u06cc \u0627\u0633\u062a \u0648 \u0634\u0645\u0627 \u0627\u0632 \u0645\u0646\u0638\u0631 \u067e\u0648\u0644\u06cc \u06cc\u0627 \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9 \u0628\u0631 \u0631\u0648\u06cc \u0622\u0646 \u062a\u0645\u0631\u06a9\u0632 \u0646\u06a9\u0631\u062f\u0647 \u0627\u06cc\u062f\u061f \u0627\u0632 \u0627\u06cc\u0646 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0647\u0627 \u0628\u0631\u0627\u06cc \u06cc\u0627\u0641\u062a\u0646 \u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0647\u0627\u06cc \u067e\u0648\u0644\u06cc \u0648 \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9 \u062e\u0648\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/06\/keyword-gaps-1024x386.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"386\" src=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/06\/keyword-gaps-1024x386-1024x386.png\" alt=\"\u067e\u0698\u0648\u0647\u0634 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0627 \u0627\u0644\u06a9\u0633\u0627\" class=\"wp-image-4733\" srcset=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/06\/keyword-gaps-1024x386.png 1024w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/06\/keyword-gaps-1024x386-300x113.png 300w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/06\/keyword-gaps-1024x386-768x290.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">3- \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0627 \u0647\u0645\u067e\u0648\u0634\u0627\u0646\u06cc \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9 \u0648 \u067e\u0648\u0644\u06cc \u0631\u0627 \u0645\u0648\u0631\u062f \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0642\u0631\u0627\u0631 \u062f\u0647\u06cc\u062f<\/h4>\n\n\n\n<p>\u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u062e\u0644\u0627\u0647\u0627 \u0648 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646\u060c \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0631\u0632\u0634\u0645\u0646\u062f\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0647\u0627\u06cc\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0627\u0632 \u062f\u0648 \u0631\u0648\u0634 \u067e\u0648\u0644\u06cc \u0648 \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9 \u062a\u0631\u0627\u0641\u06cc\u06a9\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u0633\u0627\u06cc\u062a\u200c\u0647\u0627 \u062a\u0648\u0644\u06cc\u062f \u0646\u0645\u0627\u06cc\u0646\u062f. \u0627\u06cc\u0646\u0647\u0627 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0647\u0627\u06cc\u06cc \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0628\u0627 \u0622\u0646\u0647\u0627 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9 \u062e\u0648\u0628\u06cc \u062f\u0631\u06cc\u0627\u0641\u062a \u06a9\u0631\u062f.<\/p>\n\n\n\n<p>\u0628\u0631\u062e\u06cc \u0627\u0632 \u0622\u0646\u200c\u0647\u0627 \u0646\u06cc\u0632 \u062f\u0631 \u0635\u0648\u0631\u062a \u067e\u0631\u062f\u0627\u062e\u062a \u067e\u0648\u0644 \u0648 <a href=\"https:\/\/g-ads.org\">\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u06af\u0648\u06af\u0644<\/a> \u0628\u0631\u0627\u06cc\u062a\u0627\u0646 \u0628\u0633\u06cc\u0627\u0631 \u0633\u0648\u062f\u0645\u0646\u062f \u062e\u0648\u0627\u0647\u0646\u062f \u0628\u0648\u062f. \u0628\u0631\u0627\u06cc \u0645\u0634\u0627\u0647\u062f\u0647 \u0686\u0646\u06cc\u0646 \u0645\u0648\u0627\u0631\u062f\u06cc\u060c \u0628\u0631 \u0631\u0648\u06cc \u062f\u06a9\u0645\u0647 Use Cases \u06a9\u0644\u06cc\u06a9 \u06a9\u0646\u06cc\u062f \u0648 \u06af\u0632\u06cc\u0646\u0647 See the Overlap of Organic and Paid Keywords \u0631\u0627 \u067e\u06cc\u062f\u0627 \u0646\u0645\u0627\u06cc\u06cc\u062f. \u0628\u0639\u062f \u0627\u0632 \u0641\u0639\u0627\u0644\u0633\u0627\u0632\u06cc \u0627\u06cc\u0646 \u06af\u0632\u06cc\u0646\u0647\u060c \u0627\u06cc\u0646 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0647\u0627 \u0631\u0627 \u0645\u0648\u0631\u062f \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0642\u0631\u0627\u0631 \u062f\u0647\u06cc\u062f \u062a\u0627 \u0628\u0628\u06cc\u0646\u06cc\u062f \u062f\u0631 \u0686\u0647 \u0645\u0648\u0627\u0631\u062f\u06cc \u0636\u0639\u06cc\u0641 \u0647\u0633\u062a\u06cc\u062f.<\/p>\n\n\n\n<p>\u0622\u06cc\u0627 \u0646\u0648\u0627\u062d\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u06a9\u0647 \u0628\u0627 \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u0635\u0641\u062d\u0627\u062a \u0633\u0627\u06cc\u062a \u06cc\u0627 \u0627\u06cc\u062c\u0627\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9 \u0628\u06cc\u0634\u062a\u0631 \u0628\u062a\u0648\u0627\u0646 \u062d\u0636\u0648\u0631 \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9 \u0631\u0627 \u062f\u0631 \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u062a\u0642\u0648\u06cc\u062a \u06a9\u0631\u062f\u061f \u0646\u0648\u0627\u062d\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u06a9\u0647 \u0628\u062a\u0648\u0627\u0646 \u0627\u0632 \u0645\u0646\u0638\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u067e\u0648\u0644\u06cc \u0628\u0631 \u0631\u0648\u06cc \u0622\u0646 \u0633\u0631\u0645\u0627\u06cc\u0647 \u06af\u0630\u0627\u0631\u06cc \u0646\u0645\u0648\u062f\u061f \u0646\u0648\u0627\u062d\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u06a9\u0647 \u0631\u0642\u0628\u0627\u06cc \u0634\u0645\u0627 \u0628\u0631 \u0631\u0648\u06cc \u0622\u0646 \u0632\u06cc\u0627\u062f \u062a\u0645\u0631\u06a9\u0632 \u0646\u06a9\u0631\u062f\u0647 \u0627\u0646\u062f\u060c \u0627\u0645\u0627 \u0641\u0631\u0635\u062a \u0647\u0627\u06cc \u0632\u06cc\u0627\u062f\u06cc \u062f\u0631 \u0622\u0646 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f\u061f \u0627\u06af\u0631 \u0686\u0646\u06cc\u0646 \u0627\u0633\u062a \u0628\u0627\u06cc\u062f \u0628\u0631 \u0631\u0648\u06cc \u0627\u06cc\u0646 \u0646\u0648\u0627\u062d\u06cc \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u0642\u0628\u0644 \u0633\u0631\u0645\u0627\u06cc\u0647 \u06af\u0630\u0627\u0631\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/06\/overlap-keywords.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"278\" src=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/06\/overlap-keywords-1024x278.png\" alt=\"\u0627\u06a9\u0627\u0646\u062a \u0627\u0644\u06a9\u0633\u0627\" class=\"wp-image-4734\" srcset=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/06\/overlap-keywords-1024x278.png 1024w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/06\/overlap-keywords-300x82.png 300w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/06\/overlap-keywords-768x209.png 768w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/06\/overlap-keywords.png 1700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">4- \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0637\u0648\u0644\u0627\u0646\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u0635\u0646\u0639\u062a \u062e\u0648\u062f \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u062f<\/h4>\n\n\n\n<p>\u0628\u0631\u062e\u06cc \u0627\u0632 \u0627\u0648\u0642\u0627\u062a \u0641\u0631\u0635\u062a \u0647\u0627\u06cc \u0628\u06a9\u0631 \u0648 \u0646\u0627\u06cc\u0627\u0628\u06cc \u062f\u0631 \u062d\u0648\u0632\u0647 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0637\u0648\u0644\u0627\u0646\u06cc \u06cc\u0627 \u0628\u0644\u0646\u062f \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f. \u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u0645\u06cc \u062f\u0627\u0646\u06cc\u062f \u0627\u06cc\u0646 \u06a9\u0644\u0645\u0627\u062a\u060c \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0647\u0627\u06cc\u06cc \u0628\u0627 \u0631\u0642\u0627\u0628\u062a \u0627\u0646\u062f\u06a9 \u06cc\u0627 \u0628\u0633\u06cc\u0627\u0631 \u062e\u0627\u0635 \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u06a9\u0645\u062a\u0631\u06cc \u0631\u0627 \u0628\u0647 \u062e\u0648\u062f \u0627\u062e\u062a\u0635\u0627\u0635 \u0645\u06cc \u062f\u0647\u0646\u062f.<\/p>\n\n\n\n<p>\u0646\u0634\u0627\u0646 \u062f\u0627\u062f\u0646 \u0686\u0646\u06cc\u0646 \u0648\u0627\u0698\u0647 \u0647\u0627\u06cc\u06cc \u062f\u0631 \u062c\u0633\u062a\u062c\u0648 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627\u0644\u0642\u0648\u0647 \u062e\u0648\u062f \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u06cc\u062f \u0648 \u0628\u0647 \u0634\u0645\u0627 \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f \u0628\u062e\u0634 \u062e\u0627\u0635\u06cc \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u0647\u062f\u0641 \u0642\u0631\u0627\u0631 \u062f\u0647\u06cc\u062f. (\u0632\u06cc\u0631\u0627 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0637\u0648\u0644\u0627\u0646\u06cc \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u0631 \u0631\u0648\u06cc \u0627\u0646\u0648\u0627\u0639 \u062e\u0627\u0635\u06cc \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u062f). \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 Long Tail Organic Keywords Use Case\u060c \u0642\u0627\u062f\u0631 \u062e\u0648\u0627\u0647\u06cc\u062f \u0628\u0648\u062f \u0628\u0647 \u0633\u0631\u0639\u062a \u0627\u06cc\u0646 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0647\u0627 \u0631\u0627 \u06a9\u0647 \u0645\u062d\u0628\u0648\u0628\u06cc\u062a \u0646\u0633\u0628\u062a\u0627 \u06a9\u0645\u062a\u0631\u06cc \u062f\u0627\u0631\u0646\u062f\u060c \u0627\u0645\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0627\u06cc\u062f\u0647 \u0647\u0627\u06cc \u0646\u0627\u0628\u06cc \u062f\u0631 \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627 \u0648 \u062a\u0648\u0644\u06cc\u062f \u0644\u06cc\u062f \u0627\u06cc\u062c\u0627\u062f \u0646\u0645\u0627\u06cc\u0646\u062f \u0631\u0627 \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/06\/long-tail-keywords.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"208\" src=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/06\/long-tail-keywords-1024x208.png\" alt=\"\u06cc\u0627\u0641\u062a\u0646 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0645 \u062f\u0631\u0627\u0632\" class=\"wp-image-4735\" srcset=\"https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/06\/long-tail-keywords-1024x208.png 1024w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/06\/long-tail-keywords-300x61.png 300w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/06\/long-tail-keywords-768x156.png 768w, https:\/\/g-ads.org\/blog\/wp-content\/uploads\/2017\/06\/long-tail-keywords.png 1160w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">5- \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0647\u0627\u06cc \u067e\u0648\u0644\u06cc \u0628\u0631\u062a\u0631 \u0628\u0631\u0627\u06cc \u0635\u0646\u0639\u062a \u062e\u0648\u062f \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u06cc\u062f<\/h4>\n\n\n\n<p>\u062f\u0631 \u0645\u0627\u062a\u0631\u06cc\u0633 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc\u060c \u0627\u06af\u0631 Paid Impression Scores \u0646\u0627\u0631\u0646\u062c\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u0628\u0631\u062e\u06cc \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0631\u062f\u06cc\u062f\u060c \u0628\u062f\u06cc\u0646 \u0645\u0639\u0646\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0633\u0627\u06cc\u062a \u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u062f\u0631 \u0641\u0647\u0631\u0633\u062a \u0627\u0632 \u0627\u06cc\u0646 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a PPC \u0648 \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0646 \u062f\u0631 \u0645\u0639\u0631\u0636 \u062c\u0633\u062a\u062c\u0648 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0634\u0631\u0627\u06cc\u0637\u060c \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0631\u062a\u0631 \u0631\u0627 \u0628\u0647 \u06a9\u0645\u06a9 See the Top Paid Keywords Use Case \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u06cc\u062f. \u0628\u0647 \u06a9\u0645\u06a9 \u0627\u06cc\u0646 \u06af\u0632\u06cc\u0646\u0647\u060c \u0622\u0646 \u06af\u0631\u0648\u0647 \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u06a9\u0647 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u0622\u0646 \u067e\u0648\u0644 \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u062d\u062f\u0627\u0642\u0644 \u0646\u0645\u0631\u0647 \u0645\u062d\u0628\u0648\u0628\u06cc\u062a \u0648 \u0646\u0645\u0631\u0647 \u0631\u0642\u0627\u0628\u062a \u067e\u0648\u0644\u06cc 10 \u0631\u0627 \u062f\u0627\u0631\u0646\u062f\u060c \u0631\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u0641\u0647\u0631\u0633\u062a \u0628\u0631\u0627\u06cc \u062a\u0639\u06cc\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc PPC \u06cc\u0627 \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u0628\u0633\u06cc\u0627\u0631 \u0645\u0641\u06cc\u062f \u0627\u0633\u062a \u0648 \u0628\u06cc\u0646\u0634\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0631\u0642\u0628\u0627 \u0641\u06a9\u0631 \u0645\u06cc \u06a9\u0646\u0646\u062f \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0647\u0633\u062a\u0646\u062f \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u0627\u06cc \u06cc\u0627\u0641\u062a\u0646 \u0641\u0631\u0635\u062a \u0647\u0627\u06cc \u062e\u0648\u0628 \u0645\u062d\u06a9 \u0628\u0632\u0646\u06cc\u062f<\/h3>\n\n\n\n<p>\u0627\u06cc\u0646 \u0631\u0648\u06cc\u06a9\u0631\u062f\u0647\u0627 \u0631\u0627 \u062f\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 Use Case \u0648 \u0641\u06cc\u0644\u062a\u0631\u0647\u0627 \u062f\u0631 \u0645\u0627\u062a\u0631\u06cc\u0633 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0631\u0642\u0628\u0627 \u0645\u0648\u0631\u062f \u0628\u0631\u0631\u0633\u06cc \u0642\u0631\u0627\u0631 \u062f\u0647\u06cc\u062f. \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0647\u0631 \u0628\u06cc\u0646\u0634\u06cc \u0631\u0627 \u0628\u0627 \u0630\u062e\u06cc\u0631\u0647 \u06a9\u0631\u062f\u0646 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u0641\u0636\u0627\u06cc \u06a9\u0627\u0631\u06cc\u060c \u06cc\u0627\u062f\u062f\u0627\u0634\u062a \u0628\u0631\u062f\u0627\u0631\u06cc \u06cc\u0627 \u062f\u0627\u0646\u0644\u0648\u062f \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0648 \u0646\u0634\u0627\u0646\u0647 \u06af\u0630\u0627\u0631\u06cc \u0641\u0631\u0635\u062a \u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f 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class=\"wp-block-heading\">\u0622\u0645\u0627\u062f\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0648 \u062a\u0642\u0648\u06cc\u062a \u0622\u0646 \u0647\u0633\u062a\u06cc\u062f\u061f<\/h3>\n\n\n\n<p>\u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u062a\u0645\u0627\u0645\u06cc \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0633\u0626\u0648 \u0648 \u0647\u0648\u0634 \u0631\u0642\u0627\u0628\u062a\u06cc \u0627\u0644\u06a9\u0633\u0627 \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u062f\u0646 \u0628\u06cc\u0646\u0634 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u062f\u0631 \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0631\u0642\u0628\u0627 \u0648 \u06a9\u0634\u0641 \u0641\u0631\u0635\u062a \u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u0628\u0631\u0627\u06cc \u0631\u0634\u062f \u062a\u0631\u0627\u0641\u06cc\u06a9\u060c \u0628\u0627\u06cc\u062f \u0627\u0634\u062a\u0631\u0627\u06a9 \u0627\u0644\u06a9\u0633\u0627 \u067e\u0631\u0648 (Alexa PRO) \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f. \u0628\u0627 \u062e\u0631\u06cc\u062f \u0627\u06a9\u0627\u0646\u062a \u0627\u0644\u06a9\u0633\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646 \u0628\u0627 \u0646\u06cc\u062a \u0628\u0627\u0644\u0627 \u0631\u0627 \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u062f\u060c \u062e\u0644\u0627\u0621 \u0645\u0648\u062c\u0648\u062f \u062f\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u06cc\u062f \u0648 \u06af\u0631\u0627\u06cc\u0634 \u0647\u0627\u06cc \u0628\u0631\u062a\u0631 \u0635\u0646\u0639\u062a \u062e\u0648\u062f \u0631\u0627 \u06a9\u0634\u0641 \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n<p>\u0645\u0646\u0628\u0639: <a href=\"https:\/\/blog.alexa.com\/5-ways-benchmark-your-organic-paid-keyword-strategies\/\">\u0648\u0628\u0644\u0627\u06af \u0627\u0644\u06a9\u0633\u0627<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0646 \u062f\u0631 \u0645\u0639\u0631\u0636 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627\u0644\u0642\u0648\u0647 \u0628\u0631\u0627\u06cc \u0646\u0634\u0627\u0646 \u062f\u0627\u062f\u0646 \u067e\u062a\u0627\u0646\u0633\u06cc\u0644\u200c\u0647\u0627\u06cc \u06a9\u0627\u0645\u0644 \u0634\u0631\u06a9\u062a \u06cc\u06a9\u06cc \u0627\u0632 \u0686\u0627\u0644\u0634 \u0647\u0627\u06cc \u0642\u062f\u06cc\u0645\u06cc \u0628\u0631\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u0627\u0646 \u0627\u0633\u062a. \u0627\u0632 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