{"id":6549,"date":"2018-01-06T21:39:00","date_gmt":"2018-01-06T18:09:00","guid":{"rendered":"https:\/\/g-ads.org\/blog\/?p=6549"},"modified":"2020-11-23T12:18:37","modified_gmt":"2020-11-23T08:48:37","slug":"8-recommendations-optimize-adwords","status":"publish","type":"post","link":"https:\/\/g-ads.org\/blog\/8-recommendations-optimize-adwords\/","title":{"rendered":"8 \u062a\u0648\u0635\u06cc\u0647 \u0628\u0631\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0627\u062f\u0648\u0631\u062f\u0632"},"content":{"rendered":"

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1. \u062f\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062e\u0648\u062f \u0627\u0632 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f<\/strong><\/h2>\n

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2. \u0628\u062e\u0634 \u0628\u0646\u062f\u06cc (segmentation)<\/strong><\/h2>\n

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\"\u062d\u0633\u0627\u0628<\/p>\n

\u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u06af\u0648\u06cc\u06cc\u062f \u00ab\u0686\u0631\u0627 \u0627\u0632 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u067e\u0648\u06cc\u0627 (dynamic) \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u06a9\u0646\u0645 \u062a\u0627 \u062f\u0631 \u0632\u0645\u0627\u0646 \u0635\u0631\u0641\u0647 \u062c\u0648\u06cc\u06cc \u0634\u0648\u062f\u061f\u00bb. \u062e\u0628 \u0627\u06cc\u0646 \u0627\u06cc\u062f\u0647 \u0628\u062f\u06cc \u0646\u06cc\u0633\u062a \u0648 \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0627\u0641\u0631\u0627\u062f \u0646\u06cc\u0632 \u0622\u0646 \u0631\u0627 \u0631\u0627\u0647 \u062d\u0644\u06cc \u0645\u0646\u0627\u0633\u0628 \u0628\u0631\u0627\u06cc \u0633\u0646\u0627\u0631\u06cc\u0648\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f \u0627\u06cc\u0646 \u0645\u06cc \u062f\u0627\u0646\u0646\u062f.<\/p>\n

\u0628\u0647 \u0646\u0638\u0631 \u0645\u0646 \u0635\u0631\u0641 \u0632\u0645\u0627\u0646 \u0628\u0631\u0627\u06cc \u062a\u0641\u06a9\u06cc\u06a9 \u06af\u0631\u0648\u0647 \u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc\u060c \u062f\u0631 \u06a9\u0627\u0647\u0634 \u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9 (CPC)\u060c \u0648 \u0628\u0647\u0628\u0648\u062f \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0628\u0633\u06cc\u0627\u0631 \u0645\u0648\u062b\u0631 \u0627\u0633\u062a. \u0647\u0645\u0686\u0646\u06cc\u0646 \u062a\u062d\u0644\u06cc\u0644 \u0627\u06cc\u0646\u06a9\u0647 \u06a9\u062f\u0627\u0645 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0648\u062b\u0631\u062a\u0631 \u0627\u0632 \u0628\u0642\u06cc\u0647 \u0628\u0648\u062f\u0647 \u0627\u0633\u062a\u060c \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u06a9\u0644\u0645\u0627\u062a \u0627\u062f\u0648\u0631\u062f\u0632 \u0631\u0627 \u0622\u0633\u0627\u0646 \u062a\u0631 \u0645\u06cc \u06a9\u0646\u062f.<\/p>\n

\u062f\u0631 \u0647\u0631 \u06af\u0631\u0648\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0686\u0646\u062f \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0627\u06cc\u062f \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u061f<\/strong><\/h3>\n

\u0647\u0631 \u0686\u0647 \u0628\u062e\u0634 \u0628\u0646\u062f\u06cc \u0634\u0645\u0627 \u0628\u06cc\u0634\u062a\u0631 \u0628\u0627\u0634\u062f \u0628\u0647\u062a\u0631 \u0627\u0633\u062a. \u0642\u0631\u0627\u0631 \u062f\u0627\u062f\u0646 \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u0647\u0631 \u06af\u0631\u0648\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc (\u06a9\u0647 \u0628\u0627 \u0639\u0646\u0648\u0627\u0646 SKAG \u0646\u06cc\u0632 \u0634\u0646\u0627\u062e\u062a\u0647 \u0645\u06cc \u0634\u0648\u062f) \u0647\u0645\u06cc\u0634\u0647 \u0627\u0645\u06a9\u0627\u0646 \u067e\u0630\u06cc\u0631 \u0648 \u0639\u0645\u0644\u06cc \u0646\u06cc\u0633\u062a\u061b \u0627\u0645\u0627 \u0627\u06cc\u062f\u0647 \u0622\u0644 \u0627\u0633\u062a.<\/p>\n

\u0628\u0627 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0632\u06cc\u0627\u062f \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0634\u0631\u06a9\u062a \u0634\u0645\u0627 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0646\u06cc\u0632 \u0647\u0633\u062a\u0646\u062f\u060c \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u067e\u06cc\u0627\u0645 \u062e\u0648\u062f \u0631\u0627 \u062a\u0627 \u062d\u062f \u0645\u0645\u06a9\u0646 \u062f\u0631 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc\u00a0\u0627\u062f\u0648\u0631\u062f\u0632 \u062e\u0648\u062f \u062c\u0627\u06cc \u062f\u0647\u06cc\u062f \u0648 \u0627\u06cc\u0646 \u06cc\u0639\u0646\u06cc \u06af\u0627\u0647\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0647\u062a\u0631\u06cc\u0646 \u06af\u0632\u06cc\u0646\u0647 \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0628\u0647 \u0634\u0645\u0627\u0631 \u0645\u06cc \u0631\u0648\u0646\u062f.<\/p>\n

3. \u0644\u0646\u062f\u06cc\u0646\u06af \u067e\u06cc\u062c ( Landing page) \u062e\u0648\u062f \u0631\u0627 \u0634\u062e\u0635\u06cc \u0633\u0627\u0632\u06cc \u06a9\u0646\u06cc\u062f<\/strong><\/h2>\n

\u0645\u06cc \u062e\u0648\u0627\u0647\u06cc\u062f \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644<\/a> \u0634\u0645\u0627 \u0627\u0645\u062a\u06cc\u0627\u0632\u0627\u062a \u06a9\u06cc\u0641\u06cc\u062a (Quality Score) \u0628\u0627\u0644\u0627\u06cc\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f\u061f \u06cc\u06a9 \u0642\u0627\u0644\u0628 \u0644\u0646\u062f\u06cc\u0646\u06af \u067e\u06cc\u062c \u062e\u0648\u0628<\/a> \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f\u060c \u0622\u0646 \u0631\u0627 \u06a9\u067e\u06cc \u06a9\u0646\u06cc\u062f\u060c \u0648 \u0641\u0642\u0637 \u06a9\u0627\u0631\u0628\u0631\u062f \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u0627\u06cc \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u062c\u0632\u0626\u06cc \u062f\u0631 \u06af\u0631\u0648\u0647 \u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0627\u0635\u0644\u0627\u062d \u06a9\u0646\u06cc\u062f.<\/p>\n

\u0627\u06cc\u0646 \u0628\u0627\u0631 \u0646\u06cc\u0632 \u0627\u06cc\u0646 \u0645\u0648\u0631\u062f \u0628\u0627 \u0628\u0647\u0628\u0648\u062f \u062f\u0631\u06a9 \u06af\u0648\u06af\u0644 \u0646\u0633\u0628\u062a \u0628\u0647 \u0635\u0641\u062d\u0647 \u062e\u0648\u062f\u060c \u0628\u0647 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc \u06a9\u0646\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0646\u0631\u062e \u062c\u0633\u062a\u062c\u0648 \u0648 \u0632\u0645\u0627\u0646 \u0631\u0627 \u0631\u0648\u06cc \u0635\u0641\u062d\u0647 \u0628\u0647\u0628\u0648\u062f \u0645\u06cc \u0628\u062e\u0634\u062f. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0627\u063a\u0644\u0628 \u0641\u0631\u0622\u06cc\u0646\u062f\u06cc \u0633\u0627\u062f\u0647 \u0628\u0627 \u0633\u06cc\u0633\u062a\u0645 \u0647\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0645\u062d\u062a\u0648\u0627<\/a> \u0627\u0633\u062a.<\/p>\n

\u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0635\u0641\u062d\u0647 \u0648 \u0641\u0631\u0645 \u0631\u0627 \u06a9\u067e\u06cc \u06a9\u0646\u06cc\u062f \u0648 \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u06a9\u067e\u06cc \u0631\u0627 \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0647\u06cc\u062f. \u062a\u063a\u06cc\u06cc\u0631 \u06a9\u067e\u06cc \u0628\u0631\u0627\u06cc \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648\u06cc\u0698\u06af\u06cc \u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0631\u0627 \u0628\u0633\u06cc\u0627\u0631 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u062f. \"\u0644\u0646\u062f\u06cc\u0646\u06af<\/p>\n

4. \u062a\u0633\u062a\u060c \u062a\u0633\u062a \u0648 \u0628\u0627\u0632 \u0647\u0645 \u062a\u0633\u062a \u0628\u06cc\u0634\u062a\u0631<\/strong><\/h2>\n

\u0641\u0642\u0637 \u06cc\u06a9 \u062a\u0628\u0644\u06cc\u063a\u061f \u0646\u0647! \u0644\u0637\u0641\u0627\u064b \u062d\u062f\u0627\u0642\u0644 \u062f\u0648 \u062a\u0628\u0644\u06cc\u063a \u0631\u0627 \u062f\u0631 \u06af\u0631\u0648\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f \u0648 \u0633\u067e\u0633 \u06a9\u067e\u06cc \u0631\u0627 \u062a\u0633\u062a \u06a9\u0646\u06cc\u062f. \u06a9\u067e\u06cc \u06a9\u0647 \u0628\u0631 \u06cc\u06a9 \u0645\u0632\u06cc\u062a \u062a\u0627\u06a9\u06cc\u062f \u0645\u06cc \u06a9\u0646\u062f (\u0631\u0627\u062d\u062a\u06cc\u060c \u0631\u0648\u0634 \u0648 \u063a\u06cc\u0631\u0647) \u0631\u0627 \u062a\u0633\u062a \u06a9\u0646\u06cc\u062f\u061b \u06a9\u067e\u06cc \u06a9\u0647 \u0628\u0631 \u06cc\u06a9 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u062a\u0627\u06a9\u06cc\u062f \u0645\u06cc \u06a9\u0646\u062f (20 \u062f\u0631\u0635\u062f \u062a\u062d\u0641\u06cc\u0641\u060c \u0627\u0631\u0633\u0627\u0644 \u0631\u0627\u06cc\u06af\u0627\u0646\u060c \u0648 \u063a\u06cc\u0631\u0647)\u060c \u062a\u0631\u06a9\u06cc\u0628\u06cc \u0627\u0632 \u0647\u0631 \u062f\u0648 \u0648 \u0647\u0631 \u0686\u06cc\u0632 \u062f\u06cc\u06af\u0631 \u0631\u0627 \u062a\u0633\u062a \u06a9\u0646\u06cc\u062f!<\/p>\n

\u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0628\u0647 \u0634\u0645\u0627 \u0627\u0645\u06a9\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f \u0645\u0634\u062e\u0635 \u06a9\u0646\u06cc\u062f \u06a9\u062f\u0627\u0645 \u062c\u0633\u062a\u062c\u0648\u0647\u0627 \u062f\u0631 \u06cc\u06a9 \u06af\u0631\u0648\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u067e\u0631\u0637\u0631\u0641\u062f\u0627\u0631 \u0648 \u067e\u0631\u062a\u0642\u0627\u0636\u0627\u062a\u0631 \u0647\u0633\u062a\u0646\u062f. \u0633\u067e\u0633 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0622\u0646 \u0631\u0627 \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0647\u06cc\u062f \u0648 \u062a\u0633\u062a \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u06cc\u06a9\u06cc \u0627\u0632 \u0631\u0648\u0634 \u0647\u0627\u06cc \u0631\u0627\u06cc\u062c \u0628\u0631\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u06a9\u0644\u0645\u0627\u062a \u0627\u062f\u0648\u0631\u062f\u0632 \u0628\u0647 \u0634\u0645\u0627\u0631 \u0645\u06cc\u200c\u0622\u06cc\u062f.<\/p>\n

\"\u062a\u0633\u062a<\/p>\n

\u06af\u0627\u0647\u06cc \u0633\u0639\u06cc \u06a9\u0646\u06cc\u062f \u062a\u0628\u062f\u06cc\u0644 \u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0631\u0648\u06cc \u0647\u0645\u0627\u0646 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0631\u0627 \u0646\u06cc\u0632 \u062a\u0633\u062a \u06a9\u0646\u06cc\u062f\u061b \u0628\u0631\u0627\u06cc \u0646\u0645\u0648\u0646\u0647\u060c \u00ab\u062a\u0633\u062a \u0631\u0627\u06cc\u06af\u0627\u0646\u00bb \u0628\u0647 \u062c\u0627\u06cc \u00ab\u062f\u0645\u0648\u06cc \u0631\u0627\u06cc\u06af\u0627\u0646\u00bb\u060c \u06cc\u0627 \u0634\u0627\u06cc\u062f \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u00ab\u06a9\u062a\u0627\u0628 \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc\u00bb \u0628\u0647 \u062c\u0627\u06cc \u00ab\u0627\u0631\u0633\u0627\u0644 \u0627\u06cc\u0645\u06cc\u0644\u00bb.<\/p>\n

\u0628\u0647 \u0637\u0648\u0631 \u06a9\u0644\u06cc \u062a\u0633\u062a \u0628\u0631\u0627\u06cc \u0627\u062f\u0627\u0645\u0647 \u0628\u0647\u0628\u0648\u062f \u062d\u0633\u0627\u0628 \u0647\u0627 \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0627\u0633\u062a. \u0627\u06af\u0631 \u0628\u0647 \u0646\u062a\u0627\u06cc\u062c \u062e\u0648\u0628\u06cc \u062f\u0633\u062a \u0646\u06cc\u0627\u0641\u062a\u06cc\u062f \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u062a\u063a\u06cc\u06cc\u0631 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0647\u0627 \u0639\u0627\u0642\u0644\u0627\u0646\u0647 \u0639\u0645\u0644 \u06a9\u0646\u06cc\u062f.<\/p>\n

\u0634\u0627\u06cc\u062f \u0627\u06cc\u062f\u0647 \u0634\u0645\u0627 \u062f\u0631 \u0645\u0648\u0631\u062f \u062c\u0627\u06cc\u06af\u0627\u0647 \u0634\u062e\u0635\u06cc \u062e\u0627\u0635 \u062f\u0631 \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634<\/a> (Sale funnel) \u062f\u0631\u0633\u062a \u0646\u0628\u0648\u062f\u0647 \u0627\u0633\u062a \u0648 \u0628\u0648\u062f\u0646 \u062f\u0631 \u0628\u0627\u0644\u0627\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0642\u06cc\u0641 \u0628\u0647\u062a\u0631 \u0628\u0627\u0634\u062f. \u0634\u0627\u06cc\u062f \u062a\u0628\u062f\u06cc\u0644 \u0627\u0641\u0631\u0627\u062f \u06a9\u0645 \u062a\u0631 \u0627\u0645\u0627 \u067e\u0627\u06cc\u06cc\u0646 \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634 \u0628\u0627\u0627\u0631\u0632\u0634 \u062a\u0631 \u0628\u0627\u0634\u062f. \u062e\u06cc\u0627\u0644\u067e\u0631\u062f\u0627\u0632\u06cc \u0646\u06a9\u0646\u06cc\u062f\u060c \u0647\u0631 \u0686\u0647 \u0631\u0627 \u0627\u062d\u062a\u0645\u0627\u0644 \u0645\u06cc \u062f\u0647\u06cc\u062f \u0628\u0647\u062a\u0631 \u0627\u0633\u062a \u062a\u0633\u062a \u06a9\u0646\u06cc\u062f.<\/p>\n

5. \u062a\u0628\u062f\u06cc\u0644 \u0645\u0646\u0627\u0633\u0628 \u0631\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc\u00a0\u0627\u062f\u0648\u0631\u062f\u0632 \u062e\u0648\u062f \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u062f<\/strong><\/h2>\n

\u0627\u06cc\u0646 \u0645\u0648\u0631\u062f \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u06a9\u0644\u0645\u0627\u062a \u0627\u062f\u0648\u0631\u062f\u0632 \u06af\u0627\u0647\u06cc \u062f\u0634\u0648\u0627\u0631\u062a\u0631\u06cc\u0646 \u0628\u062e\u0634 \u06a9\u0645\u067e\u06cc\u0646 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u0634\u0645\u0627 \u0627\u0633\u062a. \u062f\u0631\u06a9 \u0622\u0646 \u06a9\u0647 \u0627\u0641\u0631\u0627\u062f \u062c\u0633\u062a\u062c\u0648\u0647\u0627 \u0631\u0627 \u0628\u0627 \u0627\u0647\u062f\u0627\u0641 \u0645\u062a\u0641\u0627\u0648\u062a\u06cc \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u062f\u0647\u0646\u062f \u062f\u0631 \u062a\u0628\u062f\u06cc\u0644 \u0628\u0647 \u0646\u0631\u062e \u0647\u0627\u06cc \u0628\u0627\u0644\u0627\u062a\u0631 \u062d\u06cc\u0627\u062a\u06cc \u0627\u0633\u062a.<\/p>\n

\u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644\u060c \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u0628\u0627\u0644\u0627\u06cc \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634 \u062c\u0627\u06cc \u062f\u0627\u0631\u062f \u0648 \u0647\u0644 \u062f\u0627\u062f\u0646 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0627\u062a TOFU (\u0628\u0627\u0644\u0627\u06cc \u0642\u06cc\u0641) \u0645\u062b\u0644 \u06a9\u062a\u0627\u0628 \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u06cc\u0627 \u0627\u0631\u0633\u0627\u0644 \u0627\u06cc\u0645\u06cc\u0644 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0646\u0633\u0628\u062a \u0628\u0647 \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u0641\u0631\u0627\u062f \u062c\u0647\u062a \u067e\u0631 \u06a9\u0631\u062f\u0646 \u067e\u0631\u0633\u0634\u0646\u0627\u0645\u0647 \u0645\u0648\u062b\u0631\u062a\u0631 \u0628\u0627\u0634\u062f.<\/p>\n

\"\u0642\u06cc\u0641<\/p>\n

\u0628\u0631\u0686\u0633\u0628 \u0632\u062f\u0646 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0627\u062f\u0648\u0631\u062f\u0632 \u0648 \u06af\u0631\u0648\u0647 \u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0645\u062b\u0644 \u0628\u0627\u0644\u0627\u06cc \u0642\u06cc\u0641\u060c \u0648\u0633\u0637 \u06cc\u0627 \u0627\u0646\u062a\u0647\u0627\u06cc \u0642\u06cc\u0641 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc \u06a9\u0646\u062f \u0645\u0634\u062e\u0635 \u06a9\u0646\u06cc\u062f \u06a9\u062f\u0627\u0645 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0627\u062a \u0628\u0627\u06cc\u062f \u0627\u0646\u062c\u0627\u0645 \u0634\u0648\u062f \u0648 \u0627\u0646\u062a\u0638\u0627\u0631 \u0686\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f.<\/p>\n

\u0627\u0644\u0628\u062a\u0647 \u0628\u0627\u06cc\u062f \u062f\u0631 \u062c\u0633\u062a\u062c\u0648\u06cc \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0645 \u062a\u0631 \u062f\u0631 \u0627\u0632\u0627\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0628\u0631\u0627\u06cc \u062f\u0627\u0646\u0644\u0648\u062f\u0647\u0627\u06cc \u06a9\u062a\u0627\u0628 \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u0646\u0633\u0628\u062a \u0628\u0647 \u00ab\u062f\u0631\u062e\u0648\u0627\u0633\u062a \u067e\u0631\u0633\u0634\u0646\u0627\u0645\u0647\u00bb \u0628\u0627\u0634\u06cc\u062f\u061b \u0632\u06cc\u0631\u0627 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u06a9\u0633\u06cc \u0632\u0645\u0627\u0646 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u062f\u0627\u0646\u0644\u0648\u062f \u06a9\u062a\u0627\u0628 \u0627\u0644\u06a9\u062a\u0631\u06cc\u06a9\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f \u0648 \u0634\u062e\u0635\u06cc \u062f\u06cc\u06af\u0631 \u0622\u0645\u0627\u062f\u0647 \u062e\u0631\u06cc\u062f \u0622\u0646 \u0628\u0627\u0634\u062f.<\/p>\n

6. \u0628\u0631 \u0647\u0645\u06cc\u0646 \u0627\u0633\u0627\u0633 \u0645\u0632\u0627\u06cc\u062f\u0647 (bid) \u0628\u0631\u06af\u0632\u0627\u0631 \u06a9\u0646\u06cc\u062f<\/strong><\/h2>\n

\u062a\u0646\u0638\u06cc\u0645 \u0645\u0632\u0627\u06cc\u062f\u0647 \u0633\u0637\u062d \u06af\u0631\u0648\u0647 \u0639\u0627\u0644\u06cc \u0627\u0633\u062a\u061b \u0627\u0645\u0627 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0646\u06af\u0627\u0647\u06cc \u0639\u0645\u06cc\u0642 \u062a\u0631 \u0628\u0647 \u06af\u0631\u0648\u0647 \u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u062e\u0648\u062f (\u0628\u0647 \u0648\u06cc\u0698\u0647 \u06af\u0631\u0648\u0647 \u0647\u0627\u06cc\u06cc \u0628\u0627 \u0645\u0642\u0627\u062f\u06cc\u0631 \u0646\u0633\u0628\u062a\u0627 \u062e\u0648\u0628\u06cc \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc) \u0645\u06cc \u0627\u0646\u062f\u0627\u0632\u06cc\u062f\u060c \u0628\u0627\u06cc\u062f \u0645\u0637\u0645\u0626\u0646 \u0634\u0648\u06cc\u062f \u06a9\u0647 \u062c\u0627\u06cc\u06af\u0627\u0647 \u0647\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647 \u0631\u0627 \u0645\u0632\u0627\u06cc\u062f\u0647 \u06a9\u0631\u062f\u0647 \u0627\u06cc\u062f.<\/p>\n

\u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0645\u062a\u0648\u062c\u0647 \u0634\u0648\u06cc\u062f \u06a9\u0647 \u0639\u0628\u0627\u0631\u0627\u062a \u0645\u0634\u0627\u0628\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u0645\u0632\u0627\u06cc\u062f\u0647 \u0628\u0633\u06cc\u0627\u0631 \u0645\u062a\u0641\u0627\u0648\u062a\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f \u06a9\u0647 \u06cc\u0639\u0646\u06cc \u0634\u0645\u0627 \u0646\u0628\u0627\u06cc\u062f \u0631\u0648\u06cc \u0647\u0631 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0632\u0627\u06cc\u062f\u0647 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f \u0628\u0644\u06a9\u0647 \u0628\u0627\u06cc\u062f \u0633\u0639\u06cc \u06a9\u0646\u06cc\u062f \u0628\u0647 \u0628\u0627\u0644\u0627\u06cc \u062c\u0627\u06cc\u06af\u0627\u0647 \u0633\u0648\u0645 \u06cc\u0627 \u0647\u0631 \u062c\u0627\u06cc\u06af\u0627\u0647 \u06a9\u0647 \u06a9\u0645\u062a\u0631\u06cc\u0646 \u0647\u0632\u06cc\u0646\u0647 \u0631\u0627 \u062f\u0631 \u0627\u0632\u0627\u06cc \u0647\u0631 \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0627\u0631\u062f \u0628\u0631\u0633\u06cc\u062f.<\/p>\n

\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u0632\u0627\u06cc\u062f\u0647 \u062f\u0633\u062a\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0645\u062c\u0628\u0648\u0631 \u0645\u06cc \u06a9\u0646\u062f \u0628\u0647 \u062f\u0642\u062a \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u062f\u061b \u0627\u0645\u0627 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0634\u06cc\u0631\u06cc\u0646\u06cc \u062c\u0627\u06cc\u06af\u0627\u0647 \u0628\u0627\u0639\u062b \u0634\u0648\u062f \u0647\u0632\u06cc\u0646\u0647 \u062f\u0631 \u0627\u0632\u0627\u06cc \u0647\u0631 \u062a\u0628\u062f\u06cc\u0644 \u0631\u0627 \u0646\u0627\u062f\u06cc\u062f\u0647 \u0628\u06af\u06cc\u0631\u06cc\u062f. \u062f\u0631 \u0627\u063a\u0644\u0628 \u0645\u0648\u0627\u0631\u062f \u0645\u062a\u0648\u062c\u0647 \u0645\u06cc \u0634\u0648\u06cc\u062f \u06a9\u0647 \u062c\u0627\u06cc\u06af\u0627\u0647 \u0634\u0645\u0627\u0631\u0647 \u06cc\u06a9 \u0628\u0633\u06cc\u0627\u0631 \u06af\u0631\u0627\u0646 \u062a\u0631 \u0627\u0632 \u062c\u0627\u06cc\u06af\u0627\u0647 \u062f\u0648\u0645 \u0627\u0633\u062a\u061b \u0627\u0645\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0627 \u0647\u0645\u0627\u0646 \u0646\u0631\u062e \u062f\u0631 \u062c\u0627\u06cc\u06af\u0627\u0647 \u06cc\u06a9 \u06cc\u0627 \u062f\u0648 \u062a\u063a\u06cc\u06cc\u0631 \u06a9\u0646\u06cc\u062f.<\/p>\n

\"\u0642\u06cc\u0645\u062a<\/p>\n

<\/h2>\n

7. \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0646\u0641\u06cc (Negative keyword) \u0631\u0627 \u0645\u0634\u062e\u0635 \u06a9\u0646\u06cc\u062f<\/strong><\/h2>\n

\u0647\u0631 \u06a9\u0633 \u06a9\u0647 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631 \u0628\u0627 \u0627\u0648\u062f\u0631\u062f\u0632 \u0631\u0627 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f \u0645\u06cc \u062f\u0627\u0646\u062f \u0627\u06cc\u0646 \u0645\u0648\u0631\u062f \u062a\u0627 \u0686\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u0645\u0647\u0645 \u0627\u0633\u062a. \u0627\u0645\u0627 \u0645\u0646 \u0646\u0645\u06cc \u062a\u0648\u0627\u0646\u0645 \u0627\u0632 \u0627\u06cc\u0646 \u0645\u0648\u0631\u062f \u0633\u0631\u0633\u0631\u06cc \u0628\u06af\u0630\u0631\u0645.<\/p>\n

\u0627\u06af\u0631 \u062a\u0627 \u062d\u0627\u0644\u0627 \u062d\u0633\u0627\u0628\u06cc \u0631\u0627 \u0634\u0631\u0648\u0639 \u06a9\u0631\u062f\u0647 \u0628\u0627\u0634\u06cc\u062f \u0648 \u0628\u0647 \u06af\u0632\u0627\u0631\u0634 \u0633\u0631\u0686 \u0628\u0631\u0648\u06cc\u062f \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u062a\u0627 \u0686\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u06a9\u0644\u0645\u0627\u062a \u063a\u06cc\u0631\u0645\u0631\u062a\u0628\u0637 \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u06af\u0631\u0627\u0646 \u062a\u0645\u0627\u0645 \u0645\u06cc \u0634\u0648\u0646\u062f \u062a\u0639\u062c\u0628 \u062e\u0648\u0627\u0647\u06cc\u062f \u06a9\u0631\u062f.<\/p>\n

\u0628\u0647 \u0647\u0645\u06cc\u0646 \u062f\u0644\u06cc\u0644 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0628\u0631\u0627\u06cc \u0627\u0646\u062c\u0627\u0645 \u062c\u0633\u062a\u062c\u0648\u06cc \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0646\u0641\u06cc \u067e\u06cc\u0634 \u0627\u0632 \u0634\u0631\u0648\u0639 \u062d\u0633\u0627\u0628 \u0627\u0642\u062f\u0627\u0645 \u06a9\u0646\u06cc\u062f \u0648 \u0622\u0646 \u0647\u0627 \u0631\u0627 \u062f\u0631 48 \u0633\u0627\u0639\u062a \u0627\u0648\u0644 \u06cc\u06a9 \u06af\u0631\u0648\u0647 \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc\u00a0\u0627\u062f\u0648\u0631\u062f\u0632 \u0628\u0647 \u062f\u0642\u062a \u0631\u0635\u062f \u06a9\u0646\u06cc\u062f.<\/p>\n

\"\u06a9\u0644\u0645\u0627\u062a \u0627\u0632 \u06a9\u062a\u0627\u0628\u062e\u0627\u0646\u0647 \u0645\u0634\u062a\u0631\u06a9 ( Shared library) \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u0644\u06cc\u0633\u062a \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0646\u0641\u06cc \u06a9\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f \u06cc\u0627 \u0627\u0632 \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u062e\u0627\u0635 \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u06a9\u0646\u06cc\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n

\u0645\u0646 \u0645\u0627\u06cc\u0644\u0645 \u0627\u0632 \u0686\u0646\u062f\u06cc\u0646 \u0644\u06cc\u0633\u062a \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0646\u0641\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u06af\u0631\u0648\u0647 \u0628\u0646\u062f\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0631\u0686\u0633\u0628 \u062e\u0648\u0631\u062f\u0647 \u0627\u0646\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u0645. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0627\u0645\u06a9\u0627\u0646 \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u06a9\u0644\u0645\u0627\u062a \u0627\u062f\u0648\u0631\u062f\u0632 \u06a9\u0647 \u0628\u0647 \u062a\u0627\u0632\u06af\u06cc \u0627\u06cc\u062c\u0627\u062f \u0634\u062f\u0647 \u0627\u0646\u062f \u0631\u0627 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc \u06a9\u0646\u062f.<\/p>\n

8. \u0627\u0632 modifier \u0647\u0627\u06cc \u0648\u0633\u06cc\u0639 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f \u0648 \u0628\u0647 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0627\u0636\u0627\u0641\u0647 \u06a9\u0646\u06cc\u062f<\/strong><\/h2>\n

modifier \u06af\u0633\u062a\u0631\u062f\u0647 \u0631\u0648\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0627\u062f\u0648\u0631\u062f\u0632 \u0634\u0645\u0627 \u0639\u0627\u0644\u06cc \u0647\u0633\u062a\u0646\u062f \u0632\u06cc\u0631\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0627\u0645\u06a9\u0627\u0646 \u0645\u06cc \u062f\u0647\u0646\u062f \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0627 Broad match \u0631\u0627 \u0628\u062f\u0648\u0646 \u0628\u0627\u0632 \u06a9\u0631\u062f\u0646 \u0633\u06cc\u0644\u0627\u0628 \u0647\u0627\u06cc \u062f\u06cc\u0648\u0627\u0646\u0647 \u0648\u0627\u0631 \u06af\u0648\u06af\u0644 \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u062f. \u0622\u0646 \u0647\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0627\u0645\u06a9\u0627\u0646 \u0645\u06cc \u062f\u0647\u0646\u062f \u062e\u0644\u0627 \u0628\u06cc\u0646 Term match \u0648 Broad match \u0631\u0627 \u067e\u0631 \u06a9\u0646\u06cc\u062f. \u067e\u0633 \u0627\u0632 \u0622\u0646 \u06a9\u0647 \u0639\u0628\u0627\u0631\u0627\u062a \u062a\u0628\u062f\u06cc\u0644 \u06cc\u0627 \u0639\u0628\u0627\u0631\u0627\u062a \u0645\u0631\u0628\u0648\u0637\u0647 \u062c\u062f\u06cc\u062f \u0631\u0627 \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u06cc\u062f \u0622\u0646 \u0647\u0627 \u0631\u0627 \u062f\u0642\u06cc\u0642\u0627 \u062f\u0631 \u06af\u0631\u0648\u0647 \u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0645\u0646\u0627\u0633\u0628 \u0627\u0636\u0627\u0641\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n

\"\u0628\u0647\u06cc\u0646\u0647 \u0645\u0627\u0646\u0646\u062f Broad match \u060c modifier \u06af\u0633\u062a\u0631\u062f\u0647 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u062f\u0642\u06cc\u0642 \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0646\u0641\u06cc \u062f\u0627\u0631\u0646\u062f. \u062a\u0639\u0627\u062f\u0644 \u062c\u0631\u06cc\u0627\u0646 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0627\u0632 \u0639\u0628\u0627\u0631\u0627\u062a \u0645\u0631\u0628\u0648\u0637\u0647 \u06a9\u0645\u06cc \u0642\u0644\u0642 \u062f\u0627\u0631\u062f\u061b \u0627\u0645\u0627 modifier \u0647\u0627\u06cc \u06af\u0633\u062a\u0631\u062f\u0647 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0646\u062a\u0627\u06cc\u062c \u0631\u0627 \u0628\u0647 \u0647\u0645\u0631\u0627\u0647 \u062e\u0648\u0627\u0647\u0646\u062f \u062f\u0627\u0634\u062a.<\/p>\n

\u062d\u0631\u0641 \u0622\u062e\u0631 \u062f\u0631\u0628\u0627\u0631\u0647 \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u06a9\u0644\u0645\u0627\u062a \u0627\u062f\u0648\u0631\u062f\u0632<\/h2>\n

\u0627\u0645\u06cc\u062f\u0648\u0627\u0631\u06cc\u0645 \u06a9\u0647 \u0627\u0632 \u062e\u0648\u0627\u0646\u062f\u0646 \u0645\u0642\u0627\u0644\u0647 \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u06a9\u0644\u0645\u0627\u062a \u0627\u062f\u0648\u0631\u062f\u0632 \u0644\u0630\u062a \u0628\u0631\u062f\u0647 \u0628\u0627\u0634\u06cc\u062f. \u062f\u0631 \u0635\u0648\u0631\u062a\u06cc \u06a9\u0647 \u0646\u062a\u0648\u0627\u0646\u0633\u062a\u06cc\u062f \u062e\u0648\u062f\u062a\u0627\u0646 \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f\u060c \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0627 \u06a9\u0627\u0631\u0634\u0646\u0627\u0633\u0627\u0646 \u062c\u06cc \u0627\u062f\u0632 \u062a\u0645\u0627\u0633 \u0628\u06af\u06cc\u0631\u06cc\u062f.<\/p>\n

\u0627\u06af\u0631 \u0639\u0644\u0627\u0642\u0647 \u0645\u0646\u062f \u0628\u0648\u062f\u06cc\u062f \u062a\u0627 \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u06a9\u0627\u0645\u0644 \u06a9\u0646\u062a\u0631\u0644 \u06a9\u0646\u06cc\u062f\u060c \u0633\u0631\u06cc \u0628\u0647 \u067e\u0627\u06cc\u06af\u0627\u0647 \u062f\u0627\u0646\u0634 \u062c\u06cc \u0627\u062f\u0632 \u0632\u062f\u0647 \u0648 \u0622\u0645\u0648\u0632\u0634 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632<\/a> \u0631\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u0631\u0627\u06cc\u06af\u0627\u0646 \u0645\u0637\u0627\u0644\u0639\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n

\u062e\u0648\u0634\u062d\u0627\u0644 \u0645\u06cc\u200c\u0634\u0648\u06cc\u0645 \u0646\u0638\u0631 \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631\u0628\u0627\u0631\u0647 \u0627\u06cc\u0646 \u0646\u0648\u0634\u062a\u0627\u0631 \u0628\u062f\u0627\u0646\u06cc\u0645. \u0641\u0631\u0627\u0645\u0648\u0634 \u0646\u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0633\u0648\u0627\u0644\u0627\u062a \u0648 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0627\u062a \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u0627\u0646\u062a\u0647\u0627\u06cc \u0635\u0641\u062d\u0647 \u0627\u0639\u0644\u0627\u0645 \u0646\u0645\u0627\u0626\u06cc\u062f.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0634\u0645\u0627 \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0632\u06cc\u0627\u062f\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0627\u062f\u0648\u0631\u062f\u0632 \u0627\u0646\u062c\u0627\u0645 \u062f\u0627\u062f\u0647 \u0627\u06cc\u062f\u060c \u0648 \u0645\u06cc \u062f\u0627\u0646\u06cc\u062f \u06a9\u062f\u0627\u0645 \u06cc\u06a9 \u0627\u0632 \u0622\u0646\u0647\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u06cc\u0627 \u0645\u0634\u062a\u0631\u06cc \u0634\u0645\u0627 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0627\u0633\u062a\u060c \u062f\u0631\u0633\u062a \u0627\u0633\u062a\u061f \u062f\u0631 \u0635\u0648\u0631\u062a\u06cc \u06a9\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u062a\u0631\u06cc\u0646 \u06af\u0632\u06cc\u0646\u0647 \u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0631\u062f\u0647 \u0627\u06cc\u062f\u060c \u0645\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u06a9\u0644\u0645\u0627\u062a \u0627\u062f\u0648\u0631\u062f\u0632 \u0631\u0627 \u062a\u0648\u0636\u06cc\u062d \u0645\u06cc\u200c\u062f\u0647\u06cc\u0645. \u067e\u0633 \u0627\u0632 \u0622\u0646 \u06a9\u0647 […]<\/p>\n","protected":false},"author":8,"featured_media":6562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords"],"acf":[],"yoast_head":"\n8 \u062a\u0648\u0635\u06cc\u0647 \u0628\u0631\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0627\u062f\u0648\u0631\u062f\u0632 - \u062c\u06cc \u0627\u062f\u0632<\/title>\n<meta name=\"description\" content=\"\u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0627\u062f\u0648\u0631\u062f\u0632 \u062e\u0648\u062f \u0631\u0627 \u0637\u06cc \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0628\u062f\u0633\u062a \u0622\u0648\u0631\u062f\u0647\u200c\u0627\u06cc\u062f \u0648 \u0628\u0627\u06cc\u062f \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u06a9\u0644\u0645\u0627\u062a \u0627\u062f\u0648\u0631\u062f\u0632 \u0631\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0627\u062f\u0647 \u062a\u0627 \u0646\u0645\u0627\u06cc\u0634 \u0645\u0631\u062a\u0628\u0637\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/g-ads.org\/blog\/8-recommendations-optimize-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"fa_IR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 \u062a\u0648\u0635\u06cc\u0647 \u0628\u0631\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0627\u062f\u0648\u0631\u062f\u0632 - \u062c\u06cc \u0627\u062f\u0632\" \/>\n<meta property=\"og:description\" content=\"\u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0627\u062f\u0648\u0631\u062f\u0632 \u062e\u0648\u062f \u0631\u0627 \u0637\u06cc \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0628\u062f\u0633\u062a \u0622\u0648\u0631\u062f\u0647\u200c\u0627\u06cc\u062f \u0648 \u0628\u0627\u06cc\u062f \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u06a9\u0644\u0645\u0627\u062a \u0627\u062f\u0648\u0631\u062f\u0632 \u0631\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0627\u062f\u0647 \u062a\u0627 \u0646\u0645\u0627\u06cc\u0634 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