{"id":6738,"date":"2018-03-03T13:02:33","date_gmt":"2018-03-03T09:32:33","guid":{"rendered":"https:\/\/g-ads.org\/blog\/?p=6738"},"modified":"2025-11-11T10:17:48","modified_gmt":"2025-11-11T06:47:48","slug":"ppc-vs-cpc","status":"publish","type":"post","link":"https:\/\/g-ads.org\/blog\/ppc-vs-cpc\/","title":{"rendered":"PPC \u0648 CPC \u0686\u06cc\u0633\u062a \u0648 \u062f\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06a9\u0644\u06cc\u06a9\u06cc \u06af\u0648\u06af\u0644 \u0686\u0647 \u0646\u0642\u0634\u06cc \u062f\u0627\u0631\u0646\u062f\u061f"},"content":{"rendered":"\n

CPC \u0648 PPC \u062f\u0648 \u0645\u0648\u0631\u062f \u0627\u0632 \u0645\u0647\u0645 \u062a\u0631\u06cc\u0646 \u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0632<\/a> \u0628\u0647 \u0634\u0645\u0627\u0631 \u0645\u06cc\u200c\u0631\u0648\u0646\u062f \u06a9\u0647 \u0642\u0635\u062f \u062f\u0627\u0631\u06cc\u0645 \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u062a\u0639\u0627\u0631\u06cc\u0641 \u0622\u0646\u0647\u0627 \u0631\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0639\u0632\u06cc\u0632\u0627\u0646 \u0627\u0637\u0644\u0627\u0639 \u0631\u0633\u0627\u0646\u06cc \u06a9\u0646\u06cc\u0645. \u062f\u0631 \u0635\u0648\u0631\u062a\u06cc \u06a9\u0647 \u0642\u0635\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a<\/a> \u0641\u0639\u0627\u0644\u06cc\u062a \u06a9\u0646\u06cc\u062f \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u06a9\u0647 \u062e\u0648\u0627\u0646\u062f\u0646 \u0627\u062f\u0627\u0645\u0647 \u0645\u0637\u0644\u0628 \u0631\u0627 \u0627\u0632 \u062f\u0633\u062a \u0646\u062f\u0647\u06cc\u062f.<\/p>\n\n\n\n

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\u062a\u0641\u0627\u0648\u062a \u0645\u06cc\u0627\u0646 PPC\u0648 CPC<\/figcaption>\n <\/video>\n <\/div>\n

\u062a\u0641\u0627\u0648\u062a \u0645\u06cc\u0627\u0646 PPC \u0648 CPC<\/p>\n \n \n \n \n <\/div>\n<\/div>\n\n\n\n

\u062a\u0641\u0627\u0648\u062a \u0628\u06cc\u0646 PPC \u0648 CPC \u062f\u0631 \u0686\u06cc\u0633\u062a\u061f<\/h2>\n\n\n\n

\u0627\u06af\u0631 \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644<\/a> \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06a9\u0644\u06cc\u06a9\u06cc \u062a\u0627\u0632\u0647 \u06a9\u0627\u0631 \u0648 \u0645\u0628\u062a\u062f\u06cc \u0647\u0633\u062a\u06cc\u062f\u060c \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u0627 \u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u0632\u06cc\u0627\u062f\u06cc \u0631\u0648\u0628\u0631\u0648 \u0634\u0648\u06cc\u062f \u0648 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0628\u0628\u06cc\u0646\u06cc\u062f \u06a9\u0647 \u0628\u0631\u0627\u06cc\u062a\u0627\u0646 \u0633\u0631\u062f\u0631\u06af\u0645 \u06a9\u0646\u0646\u062f\u0647 \u0647\u0633\u062a\u0646\u062f. \u062f\u0648 \u0645\u0648\u0631\u062f \u0627\u0632 \u0648\u0627\u0698\u0647 \u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u0633\u0627\u06cc\u0631 \u06a9\u0644\u0645\u0627\u062a \u062f\u0631 \u0627\u06cc\u0646 \u062d\u0648\u0632\u0647 \u0628\u0647 \u06a9\u0627\u0631 \u0645\u06cc \u0631\u0648\u0646\u062f PPC<\/strong> \u0648 CPC<\/strong> \u0647\u0633\u062a\u0646\u062f.<\/p>\n\n\n\n

\u0627\u06cc\u0646 \u062f\u0648 \u0648\u0627\u0698\u0647 \u0628\u0647 \u062a\u0631\u062a\u06cc\u0628 \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u067e\u0631\u062f\u0627\u062e\u062a \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9 (PPC)<\/strong> \u0648 \u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9 (CPC)<\/strong> \u0647\u0633\u062a\u0646\u062f. \u067e\u0627\u0633\u062e \u0633\u0631\u06cc\u0639 \u0628\u0647 \u0633\u0648\u0627\u0644 \u0628\u0627\u0644\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u06a9\u0627\u0641\u06cc \u0628\u0627\u0634\u062f \u0627\u0645\u0627 \u062f\u0631\u06a9 \u062a\u0641\u0627\u0648\u062a \u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u0627\u06cc\u0646 \u062f\u0648 \u0648\u0627\u0698\u0647\u060c \u0646\u062d\u0648\u0647 \u0627\u0631\u062a\u0628\u0627\u0637\u0634\u0627\u0646 \u0628\u0627 \u0647\u0645 \u0648 \u0627\u06cc\u0646\u06a9\u0647 \u062f\u0631 \u0628\u0631\u06af\u06cc\u0631\u0646\u062f\u0647 \u0686\u0647 \u0686\u06cc\u0632\u06cc \u0647\u0633\u062a\u0646\u062f \u0648 \u0686\u0647 \u0686\u06cc\u0632\u06cc \u0631\u0627 \u0634\u0627\u0645\u0644 \u0646\u0645\u06cc \u0634\u0648\u0646\u062f \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u06a9\u0645\u06cc \u062f\u0634\u0648\u0627\u0631 \u0628\u0627\u0634\u062f.<\/p>\n\n\n\n

\u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0642\u0635\u062f \u062f\u0627\u0631\u06cc\u0645 \u0628\u0647 \u0647\u0645\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0628\u067e\u0631\u062f\u0627\u0632\u06cc\u0645. \u067e\u0633 \u0647\u0645\u0631\u0627\u0647 \u0645\u0627 \u0628\u0627\u0634\u06cc\u062f.<\/p>\n\n\n

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\"PPC<\/a><\/figure>\n<\/div>\n\n\n

PPC \u0686\u06cc\u0633\u062a\u061f \u067e\u0631\u062f\u0627\u062e\u062a \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9<\/h3>\n\n\n\n

\u0628\u0647 \u0637\u0648\u0631 \u062e\u0644\u0627\u0635\u0647\u060c \u067e\u0631\u062f\u0627\u062e\u062a \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u06cc\u0627 \u0647\u0645\u0627\u0646 PPC<\/strong> \u0628\u0647 \u0646\u0648\u0639\u06cc \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0627\u0637\u0644\u0627\u0642 \u0645\u06cc \u0634\u0648\u062f \u06a9\u0647 \u062f\u0631 \u0622\u0646 \u062a\u0628\u0644\u06cc\u063a \u06a9\u0646\u0646\u062f\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9\u06cc \u06a9\u0647 \u0628\u0631 \u0631\u0648\u06cc \u062a\u0628\u0644\u06cc\u063a\u0634 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u0634\u0648\u062f \u0647\u0632\u06cc\u0646\u0647 \u0627\u06cc \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc \u06a9\u0646\u062f.<\/p>\n\n\n\n

\u0627\u06cc\u0646 \u0645\u0642\u062f\u0627\u0631 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u062f\u0631 \u0628\u0631\u062e\u06cc \u0627\u0632 \u0634\u0631\u0627\u06cc\u0637 \u06cc\u06a9 \u0647\u0632\u06cc\u0646\u0647 \u062b\u0627\u0628\u062a \u0628\u0631\u0627\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u0628\u0627\u0634\u062f \u0627\u0645\u0627 \u0627\u063a\u0644\u0628 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0634\u06a9\u0644\u06cc \u0627\u0632 \u0628\u0648\u062f\u062c\u0647 \u062b\u0627\u0628\u062a \u0631\u0648\u0632\u0627\u0646\u0647\u060c \u0628\u0627 \u0645\u0642\u062f\u0627\u0631\u06cc \u0627\u0632 \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u0628\u0627\u0634\u062f \u06a9\u0647 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc\u06cc \u0647\u0645\u0686\u0648\u0646 \u0631\u0642\u0627\u0628\u062a \u0648 \u062d\u062c\u0645 \u062c\u0633\u062a\u062c\u0648 \u0646\u0648\u0633\u0627\u0646 \u062f\u0627\u0631\u062f.<\/p>\n\n\n\n

\u06af\u0632\u06cc\u0646\u0647 \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646: \u0628\u0627\u0632\u062f\u06cc\u062f (Impressions)<\/h3>\n\n\n\n

\u06af\u0632\u06cc\u0646\u0647 \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u0628\u0631\u0627\u06cc \u067e\u0631\u062f\u0627\u062e\u062a \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u060c Impressions \u0627\u0633\u062a. \u0628\u0627 \u0627\u06cc\u0646\u06a9\u0647 Impressions \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0628\u0627\u0632\u062f\u06cc\u062f \u062f\u0631 \u0645\u06cc\u0627\u0646 \u0627\u0641\u0631\u0627\u062f \u0634\u0646\u0627\u062e\u062a\u0647 \u0634\u062f\u0647 \u0628\u0627\u0634\u062f\u061b \u0627\u0645\u0627 \u0627\u06cc\u0646 \u0648\u0627\u0698\u0647 \u0627\u0632 \u0644\u062d\u0627\u0638 \u0641\u0646\u06cc \u0628\u0647 \u062a\u0639\u062f\u0627\u062f \u062f\u0641\u0639\u0627\u062a\u06cc \u06a9\u0647 \u062a\u0628\u0644\u06cc\u063a \u0628\u0647 \u0635\u0641\u062d\u0647 \u0627\u06cc \u06a9\u0647 \u062a\u0639\u06cc\u06cc\u0646 \u0634\u062f\u0647 \u0645\u06cc \u0631\u0633\u062f \u0627\u0637\u0644\u0627\u0642 \u0645\u06cc \u0634\u0648\u062f.<\/p>\n\n\n\n

Impressions \u0645\u0639\u0645\u0648\u0644\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 CPM \u06cc\u0627 \u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u0647\u0632\u0627\u0631 Impressions \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc \u0634\u0648\u062f. \u0628\u06cc\u0634\u062a\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0628\u06a9\u0647 \u0646\u0645\u0627\u06cc\u0634 \u06af\u0648\u06af\u0644 \u0627\u0632 \u0627\u06cc\u0646 \u0633\u06cc\u0633\u062a\u0645 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u06a9\u0646\u062f. \u0645\u0632\u0627\u06cc\u0627\u06cc \u06a9\u0644\u06cc\u06a9 \u0646\u0633\u0628\u062a \u0628\u0647 Impressions \u0648\u0627\u0636\u062d \u0627\u0633\u062a. \u062f\u0631 \u062d\u0627\u0644\u06cc\u06a9\u0647 Impressions \u0628\u0631 \u0631\u0648\u06cc \u0647\u06cc\u0686 \u0646\u0648\u0639 \u0639\u0645\u0644 \u06cc\u0627 \u0627\u0642\u062f\u0627\u0645\u06cc \u062a\u06a9\u06cc\u0647 \u0646\u062f\u0627\u0631\u062f \u062f\u0631 PPC \u0634\u0645\u0627 \u062a\u0627 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0641\u0631\u062f\u06cc \u0628\u0631 \u0631\u0648\u06cc \u062a\u0628\u0644\u06cc\u063a \u06a9\u0644\u06cc\u06a9 \u0646\u06a9\u0631\u062f\u0647 \u0627\u0633\u062a \u0647\u0632\u06cc\u0646\u0647 \u0627\u06cc \u067e\u0631\u062f\u0627\u062e\u062a \u0646\u0645\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n

\u062d\u0627\u0644 \u06a9\u0647 \u0635\u062d\u0628\u062a \u0627\u0632 CPM \u0634\u062f \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u0645 \u0645\u0642\u0627\u0644\u0647 CPM \u0686\u06cc\u0633\u062a<\/a> \u0631\u0627 \u062f\u0631 \u0648\u0628\u0644\u0627\u06af \u062c\u06cc \u0627\u062f\u0632 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f.<\/p>\n\n\n\n

\u0627\u0644\u0628\u062a\u0647\u060c \u0647\u062f\u0641 \u0646\u0647\u0627\u06cc\u06cc \u0634\u0645\u0627\u060c \u0646\u0648\u0639 \u062f\u06cc\u06af\u0631\u06cc \u0627\u0632 \u062a\u0628\u062f\u06cc\u0644 \u0627\u0633\u062a\u061b \u0627\u0645\u0627 \u062d\u062f\u0627\u0642\u0644 \u0627\u06cc\u0646 \u0631\u0648\u0634 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631 \u0645\u0633\u06cc\u0631\u06cc \u06a9\u0647 \u0637\u06cc \u0645\u06cc \u06a9\u0646\u06cc\u062f \u06cc\u0627\u0631\u06cc \u06a9\u0646\u062f.<\/p>\n\n\n

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\"\u062a\u0628\u0644\u06cc\u063a\u0627\u062a<\/figure>\n<\/div>\n\n\n

\u0631\u0627\u06cc\u062c \u062a\u0631\u06cc\u0646 \u0634\u06a9\u0644 \u0627\u0632 PPC \u062f\u0631 \u0628\u0631\u06af\u06cc\u0631\u0646\u062f\u0647 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u0633\u062a. \u067e\u0644\u062a\u0641\u0631\u0645 \u0647\u0627\u06cc\u06cc \u0647\u0645\u0686\u0648\u0646 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0628\u06cc\u0646\u06af \u0628\u0647 \u062a\u0628\u0644\u06cc\u063a \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc \u062f\u0647\u062f \u0628\u0631 \u0631\u0648\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0632\u0627\u06cc\u062f\u0647 \u06a9\u0646\u0646\u062f \u06a9\u0647 \u0628\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0648 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u0634\u0627\u0646 \u0645\u0631\u062a\u0628\u0637 \u0627\u0633\u062a.<\/p>\n\n\n\n

\u062f\u0631 \u0627\u06cc\u0646 \u0634\u0631\u0627\u06cc\u0637 \u062a\u0628\u0644\u06cc\u063a \u0628\u0631\u0646\u062f\u0647 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u0646\u0634\u0627\u0646 \u062f\u0627\u062f\u0647 \u0645\u06cc \u0634\u0648\u062f. \u0633\u0627\u06cc\u062a \u0647\u0627\u06cc \u0641\u0631\u062f\u06cc \u06cc\u0627 \u06af\u0631\u0648\u0647\u06cc \u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0646\u0645\u0627\u06cc\u0634\u06cc PPC \u06cc\u0627 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0628\u0646\u0631\u06cc \u0631\u0627 \u0628\u0647 \u0646\u0645\u0627\u06cc\u0634 \u0628\u06af\u0630\u0627\u0631\u0646\u062f \u06a9\u0647 \u0627\u06cc\u0646\u06a9\u0627\u0631 \u0628\u06cc\u0634\u062a\u0631 \u0628\u0647 \u06a9\u0645\u06a9 \u06af\u0648\u06af\u0644 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u0634\u0648\u062f. \u0635\u0627\u062d\u0628\u0627\u0646 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0647 \u062f\u0631\u0622\u0645\u062f \u062d\u0627\u0635\u0644 \u0627\u0632 \u0627\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a  \u0639\u0644\u0627\u0642\u0647 \u0645\u0646\u062f \u0647\u0633\u062a\u0646\u062f \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06a9\u0644\u06cc\u06a9\u06cc \u06af\u0648\u06af\u0644<\/a> \u0631\u0627 \u062f\u0631 \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0642\u0631\u0627\u0631 \u0645\u06cc \u062f\u0647\u0646\u062f.<\/p>\n\n\n\n

\u062f\u0631 \u0627\u06cc\u0646 \u0634\u0631\u0627\u06cc\u0637 \u0635\u0627\u062d\u0628 \u0633\u0627\u06cc\u062a \u062a\u0644\u0627\u0634 \u0645\u06cc \u06a9\u0646\u062f \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0632\u06cc\u0627\u062f\u06cc \u0628\u0647 \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0648\u0627\u0631\u062f \u06a9\u0646\u062f \u0648 \u06a9\u0644\u06cc\u06a9 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0628\u0631 \u0631\u0648\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631\u06cc\u0627\u0641\u062a \u0646\u0645\u0627\u06cc\u062f\u060c \u062f\u0631 \u062d\u0627\u0644\u06cc\u200c\u06a9\u0647 \u0648\u0633\u0627\u0637\u062a \u06a9\u0646\u0646\u062f\u0647 \u0645\u0633\u0626\u0648\u0644 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0647\u0632\u06cc\u0646\u0647 \u0647\u0627 \u0648 \u0628\u0631\u0631\u0633\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06a9\u0644\u06cc\u06a9\u06cc \u0627\u0633\u062a. \u0627\u0644\u0628\u062a\u0647 \u0635\u0627\u062d\u0628\u0627\u0646 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0637\u0648\u0631 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0627 \u062e\u0648\u062f\u0650 \u062a\u0628\u0644\u06cc\u063a \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0647\u0645\u06a9\u0627\u0631\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f\u060c \u0627\u0645\u0627 \u062f\u0631 \u0627\u06cc\u0646 \u0634\u0631\u0627\u06cc\u0637 \u0647\u0632\u06cc\u0646\u0647 \u062b\u0627\u0628\u062a\u06cc \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n\n\n\n

\"CPC<\/a>CPC \u0686\u06cc\u0633\u062a\u061f \u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9<\/h3>\n\n\n\n

CPC \u06cc\u0627 \u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u0645\u0639\u06cc\u0627\u0631\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0647\u0632\u06cc\u0646\u0647 \u0647\u0627\u06cc \u06a9\u0644\u06cc\u06a9 \u0647\u0627 \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc \u06a9\u0646\u062f. \u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u062f\u0631 \u0628\u062e\u0634 \u0647\u0627\u06cc \u0642\u0628\u0644\u06cc \u0628\u06cc\u0627\u0646 \u06a9\u0631\u062f\u06cc\u0645\u060c \u0647\u0632\u06cc\u0646\u0647 \u0647\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc\u06cc \u0647\u0645\u0686\u0648\u0646 \u0631\u0642\u0627\u0628\u062a \u0645\u0648\u062c\u0648\u062f \u0628\u0631 \u0631\u0648\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0648 \u0646\u0648\u0633\u0627\u0646\u0627\u062a\u06cc \u06a9\u0647 \u062f\u0631 \u062d\u062c\u0645 \u062c\u0633\u062a\u062c\u0648 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u0645\u062a\u063a\u06cc\u0631 \u0627\u0633\u062a.<\/p>\n\n\n\n

\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 \u062a\u0628\u0644\u06cc\u063a\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u0627\u0645\u0644\u0627\u06a9 \u0645\u0648\u062c\u0648\u062f \u062f\u0631 \u062a\u0647\u0631\u0627\u0646 \u0628\u0631\u0627\u06cc 0.17 \u062f\u0644\u0627\u0631 \u0627\u0631\u0627\u0626\u0647 \u06a9\u0646\u06cc\u062f \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u062d\u062c\u0645 \u062c\u0633\u062a\u062c\u0648 \u0648 \u0646\u0648\u0633\u0627\u0646\u0627\u062a \u0645\u0648\u062c\u0648\u062f \u062f\u0631 \u0627\u06cc\u0646 \u0632\u0645\u06cc\u0646\u0647 \u0628\u0631 \u0631\u0648\u06cc \u06a9\u0627\u0631 \u0634\u0645\u0627 \u0627\u062b\u0631 \u0628\u06af\u0630\u0627\u0631\u062f. \u0628\u0627 \u0627\u06cc\u0646\u06a9\u0647 CPC \u062a\u0646\u0647\u0627 \u0628\u062e\u0634\u06cc \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06a9\u0644\u06cc\u06a9\u06cc \u0627\u0633\u062a\u060c \u0627\u0645\u0627 \u062f\u0631 \u0628\u0631\u062e\u06cc \u0627\u0632 \u0645\u0648\u0627\u0631\u062f \u0628\u0631\u0627\u06cc \u0627\u0631\u062c\u0627\u0639 \u0628\u0647 \u0627\u06cc\u0646 \u0646\u0648\u0639 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0642\u0631\u0627\u0631 \u0645\u06cc \u06af\u06cc\u0631\u062f. \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u0628\u0631 \u0631\u0648\u06cc \u0647\u0632\u06cc\u0646\u0647 \u062a\u0648\u0627\u0641\u0642 \u0634\u062f\u0647 \u0628\u0631\u0627\u06cc \u0647\u0631 \u062f\u0641\u0639\u0647 \u0627\u06cc \u06a9\u0647 \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u0647 \u0628\u0631 \u0631\u0648\u06cc \u062a\u0628\u0644\u06cc\u063a \u06a9\u0644\u06cc\u06a9 \u0645\u06cc \u06a9\u0646\u062f \u062a\u06a9\u06cc\u0647 \u062f\u0627\u0631\u062f. \u062f\u0631\u0628\u0627\u0631\u0647 \u0627\u0647\u0645\u06cc\u062a \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06a9\u0644\u06cc\u06a9\u06cc \u0628\u062e\u0648\u0627\u0646\u06cc\u062f!<\/a><\/p>\n\n\n\n

\u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0647\u0631\u06af\u0627\u0647 \u0633\u0648\u0627\u0644 CPC \u0686\u06cc\u0633\u062a<\/strong> \u0630\u0647\u0646 \u0634\u0645\u0627 \u0631\u0627 \u0645\u0634\u063a\u0648\u0644 \u06a9\u0631\u062f\u060c \u0628\u062f\u0627\u0646\u06cc\u062f \u06a9\u0647 \u0627\u06cc\u0646 \u0627\u0635\u0637\u0644\u0627\u062d \u0628\u0647 \u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0645\u0631\u0628\u0648\u0637 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n\n\n\n

\u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc \u06a9\u0646\u062f \u06af\u0631\u0627\u0646 \u0628\u0648\u062f\u0646 \u06cc\u0627 \u0646\u0628\u0648\u062f\u0646 \u0648\u0627\u0698\u0647 \u0631\u0627 \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u0645\u0632\u0627\u06cc\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u062f\u0631\u06cc\u0627\u0641\u062a \u06a9\u0644\u06cc\u06a9 \u0627\u0632 \u0622\u0646 \u0633\u0628\u06a9 \u0648 \u0633\u0646\u06af\u06cc\u0646 \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0645\u06cc \u062e\u0648\u0627\u0647\u06cc\u062f \u0628\u0631 \u0631\u0648\u06cc \u0648\u0627\u0698\u0647 \u0645\u062f\u0646\u0638\u0631 \u0628\u0631\u0627\u06cc \u0645\u0632\u0627\u06cc\u062f\u0647 \u0633\u0631\u0645\u0627\u06cc\u0647 \u06af\u0630\u0627\u0631\u06cc \u06a9\u0646\u06cc\u062f \u0648 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0642\u0635\u062f \u062f\u0627\u0631\u06cc\u062f \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 \u06af\u0630\u0627\u0631\u06cc \u0631\u0627  \u0627\u0632 \u06a9\u0645\u067e\u06cc\u0646 \u062f\u0631 \u062d\u0627\u0644 \u0627\u062c\u0631\u0627 \u0645\u062d\u0627\u0633\u0628\u0647 \u0646\u0645\u0627\u06cc\u06cc\u062f \u0645\u0641\u06cc\u062f \u0628\u0627\u0634\u062f.<\/p>\n\n\n\n

\u0633\u06cc\u0633\u062a\u0645 \u0645\u0632\u0627\u06cc\u062f\u0647 PPC \u0686\u06af\u0648\u0646\u0647 \u06a9\u0627\u0631 \u0645\u06cc \u06a9\u0646\u062f\u061f<\/h3>\n\n\n\n

\u062a\u0628\u0644\u06cc\u063a\u0627\u062a PPC \u062f\u0631 \u0645\u0648\u0631\u062f \u06af\u0631\u0648\u0647 \u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u06cc\u0627 \u0645\u062c\u0645\u0648\u0639\u0647 \u0627\u06cc \u0627\u0632 \u06cc\u06a9 \u06cc\u0627 \u0686\u0646\u062f \u062a\u0628\u0644\u06cc\u063a \u0633\u0627\u0632\u0645\u0627\u0646\u062f\u0647\u06cc \u0634\u062f\u0647 \u0627\u0646\u062f \u06a9\u0647 \u0645\u062c\u0645\u0648\u0639\u0647 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u06cc\u06a9\u0633\u0627\u0646\u06cc \u0631\u0627 \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0642\u0631\u0627\u0631 \u0645\u06cc \u062f\u0647\u0646\u062f.<\/p>\n\n\n\n

\u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u06af\u0631\u0648\u0647 \u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc\u060c \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627 \u062f\u0631 \u0628\u0631\u06af\u06cc\u0631\u0646\u062f\u0647 \u0641\u0647\u0631\u0633\u062a \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc\u060c \u0635\u0641\u062d\u0627\u062a \u0641\u0631\u0648\u062f \u0648 \u0647\u0631 \u0639\u0646\u0635\u0631\u06cc \u0627\u0632 \u06a9\u0645\u067e\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc<\/a> \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646 \u0622\u0646 \u0647\u0627 \u0631\u0627 \u0628\u0631\u0627\u06cc \u062f\u0631\u06cc\u0627\u0641\u062a \u0646\u062a\u0627\u06cc\u062c \u0628\u0647\u062a\u0631\u060c \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u06a9\u0631\u062f. \u06cc\u06a9 \u062a\u0628\u0644\u06cc\u063a \u06a9\u0646\u0646\u062f\u0647 \u0648\u0627\u062d\u062f \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u06cc\u06a9 \u06cc\u0627 \u0686\u0646\u062f \u06a9\u0645\u067e\u06cc\u0646 \u0631\u0627 \u062f\u0631 \u06cc\u06a9 \u0628\u0627\u0632\u0647 \u0632\u0645\u0627\u0646\u06cc \u0645\u0634\u062e\u0635 \u0628\u0633\u062a\u0647 \u0628\u0647 \u0645\u0642\u06cc\u0627\u0633 \u0648 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u06a9\u0633\u0628 \u0648\u06a9\u0627\u0631 \u062e\u0648\u062f \u0627\u062c\u0631\u0627 \u0646\u0645\u0627\u06cc\u062f.<\/p>\n\n\n\n

\u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u062f\u0631 \u0628\u062e\u0634 \u0647\u0627\u06cc \u0642\u0628\u0644\u06cc \u0645\u0642\u0627\u0644\u0647 \u0646\u06cc\u0632 \u0630\u06a9\u0631 \u06a9\u0631\u062f\u06cc\u0645\u060c \u0628\u06cc\u0634\u062a\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a PPC \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0641\u0631\u0627\u06cc\u0646\u062f \u0645\u0632\u0627\u06cc\u062f\u0647 \u062f\u0631 \u0627\u062e\u062a\u06cc\u0627\u0631 \u0627\u0641\u0631\u0627\u062f \u0642\u0631\u0627\u0631 \u0645\u06cc \u06af\u06cc\u0631\u062f \u06a9\u0647 \u062f\u0631 \u0628\u0631\u06af\u06cc\u0631\u0646\u062f\u0647 \u0646\u062a\u0627\u06cc\u062c \u067e\u0648\u0644\u06cc \u062f\u0631 \u0628\u0627\u0644\u0627\u06cc \u0646\u062a\u0627\u06cc\u062c \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u06cc\u06cc \u0647\u0645\u0686\u0648\u0646 \u06af\u0648\u06af\u0644 \u0648 \u062f\u0631 \u0628\u0631\u062e\u06cc \u0627\u0632 \u0645\u0648\u0627\u0631\u062f \u0634\u0628\u06a9\u0647 \u0646\u0645\u0627\u06cc\u0634 \u06af\u0648\u06af\u0644 \u0627\u0633\u062a.<\/p>\n\n\n\n

\u062a\u0628\u0644\u06cc\u063a \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0628\u0631 \u0631\u0648\u06cc \u0648\u0627\u0698\u0647 \u0627\u06cc \u0633\u0631\u0645\u0627\u06cc\u0647 \u06af\u0630\u0627\u0631\u06cc \u0645\u06cc \u06a9\u0646\u0646\u062f \u06a9\u0647 \u0628\u0631\u0627\u06cc\u0634\u0627\u0646 \u0645\u0637\u0644\u0648\u0628 \u0648 \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u06a9\u0633\u0628 \u0648\u06a9\u0627\u0631\u0634\u0627\u0646 \u0627\u0633\u062a. \u0648\u0627\u0698\u0647 \u062c\u0633\u062a\u062c\u0648\u06cc\u06cc \u06a9\u0647 \u0628\u06cc\u0634\u062a\u0631 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u06a9\u0633\u0628 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0627\u0632 \u0622\u0646 \u0647\u0633\u062a\u0646\u062f \u0642\u06cc\u0645\u062a \u0628\u0627\u0644\u0627\u062a\u0631\u06cc \u062f\u0627\u0631\u062f. \u0627\u06cc\u0646 \u062f\u0631 \u062d\u0627\u0644\u06cc\u0633\u062a \u06a9\u0647 \u0648\u0627\u0698\u0647 \u0647\u0627\u06cc\u06cc \u0628\u0627 \u062a\u0645\u0627\u06cc\u0644 \u06a9\u0645\u062a\u0631\u060c \u0627\u0631\u0632\u0627\u0646 \u062a\u0631 \u0647\u0633\u062a\u0646\u062f. \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 \u0645\u0648\u0641\u0642 \u0628\u0627\u06cc\u062f CPC \u0631\u0627 \u0628\u0627 \u062f\u0631\u0622\u0645\u062f \u067e\u062a\u0627\u0646\u0633\u06cc\u0644 \u0648 \u067e\u06cc\u0634 \u0628\u06cc\u0646\u06cc \u0634\u062f\u0647 \u0645\u062a\u0639\u0627\u062f\u0644 \u0646\u0645\u0627\u06cc\u062f.<\/p>\n\n\n\n

\u0627\u06cc\u0646 \u0633\u06cc\u0633\u062a\u0645 \u0628\u0647 \u062a\u0628\u0644\u06cc\u063a \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc \u062f\u0647\u062f \u0628\u0647 \u062c\u0633\u062a\u062c\u0648\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u062f\u0633\u062a \u067e\u06cc\u062f\u0627 \u06a9\u0646\u062f \u06a9\u0647 \u0622\u0645\u0627\u062f\u0647 \u062e\u0631\u06cc\u062f \u06cc\u0627 \u0645\u0639\u0627\u0645\u0644\u0647 \u0647\u0633\u062a\u0646\u062f. \u0627\u06af\u0631 \u0641\u06a9\u0631 \u0645\u06cc \u06a9\u0646\u06cc\u062f \u0647\u0645\u0647 \u0645\u0648\u0641\u0642\u06cc\u062a \u0647\u0627 \u0628\u0627 \u0645\u0632\u0627\u06cc\u062f\u0647 \u0648 \u0633\u0631\u0645\u0627\u06cc\u0647 \u06af\u0630\u0627\u0631\u06cc \u0628\u0647 \u062f\u0633\u062a \u0645\u06cc \u0622\u06cc\u062f \u0633\u062e\u062a \u062f\u0631 \u0627\u0634\u062a\u0628\u0627\u0647\u06cc\u062f.<\/p>\n\n\n\n

\u0627\u0648\u0644\u0648\u06cc\u062a \u0627\u0648\u0644 \u06af\u0648\u06af\u0644 \u0647\u0645\u06cc\u0634\u0647 \u06a9\u06cc\u0641\u06cc\u062a \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648\u0633\u062a. \u0628\u0647 \u0647\u0645\u06cc\u0646 \u062e\u0627\u0637\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u0645\u06cc \u06a9\u0646\u062f \u06a9\u0647 \u0646\u0647 \u062a\u0646\u0647\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0645\u0632\u0627\u06cc\u062f\u0647 \u0627\u0646\u062c\u0627\u0645 \u0634\u062f\u0647 \u0639\u0627\u0644\u06cc \u0627\u0633\u062a\u060c \u0628\u0644\u06a9\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u06a9\u0646\u0646\u062f\u0647 \u0631\u0627 \u0628\u0647 \u0634\u06cc\u0648\u0647 \u0628\u0647\u062a\u0631\u06cc \u0628\u0631\u0637\u0631\u0641 \u06a9\u0646\u062f.<\/p>\n\n\n

\n
\"\u062a\u0628\u0644\u06cc\u063a\u0627\u062a<\/a>
\u062a\u0641\u0627\u0648\u062a PPC \u0648 CPC<\/figcaption><\/figure>\n<\/div>\n\n\n

\u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631 \u062c\u0633\u062a\u062c\u0648\u06cc\u06cc \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u062f\u0647\u062f\u060c \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u062a\u0628\u0644\u06cc\u063a \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a<\/a>\u060c \u062a\u0631\u06a9\u06cc\u0628\u06cc \u0627\u0632 CPC \u0648 \u06a9\u06cc\u0641\u06cc\u062a \u0648 \u0645\u0631\u062a\u0628\u0637 \u0628\u0648\u062f\u0646 \u062a\u0628\u0644\u06cc\u063a \u0628\u0627 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0647\u062f\u0641 \u0648 \u06a9\u0645\u067e\u06cc\u0646 \u0627\u0646\u062a\u062e\u0627\u0628 \u0645\u06cc \u06a9\u0646\u062f.<\/p>\n\n\n\n

\u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u0632\u06cc\u0627\u062f\u06cc \u062f\u0631 \u0646\u0645\u0631\u0647 \u06a9\u06cc\u0641\u06cc\u062a \u06cc\u0627 Quality Score<\/a> \u062f\u062e\u06cc\u0644 \u0627\u0633\u062a \u06a9\u0647 \u0627\u0632 \u062c\u0645\u0644\u0647 \u0627\u06cc\u0646 \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646 \u0628\u0647 \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u06cc\u0627 CTR\u060c \u0645\u0631\u062a\u0628\u0637 \u0628\u0648\u062f\u0646 \u0647\u0631 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u062f\u0631 \u06af\u0631\u0648\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc\u060c \u06a9\u06cc\u0641\u06cc\u062a \u0648 \u0645\u0631\u062a\u0628\u0637 \u0628\u0648\u062f\u0646 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f\u060c \u0645\u0631\u062a\u0628\u0637 \u0628\u0648\u062f\u0646 \u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0648 \u0639\u0645\u0644\u06a9\u0631\u062f \u0627\u06a9\u0627\u0646\u062a  \u0627\u062f\u0648\u0631\u062f\u0632 \u0627\u0634\u0627\u0631\u0647 \u06a9\u0631\u062f.<\/p>\n\n\n\n

\u0646\u0645\u0631\u0647 \u06a9\u06cc\u0641\u06cc\u062a \u0628\u0647 \u0635\u0648\u0631\u062a \u067e\u0648\u06cc\u0627 \u0645\u062d\u0627\u0633\u0628\u0647 \u0645\u06cc \u0634\u0648\u062f. \u0628\u0647 \u0647\u0645\u06cc\u0646 \u062e\u0627\u0637\u0631 \u0645\u06cc \u062a\u0648\u0627\u0646 \u062f\u0631 \u0637\u0648\u0644 \u0632\u0645\u0627\u0646 \u0622\u0646 \u0631\u0627 \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u06a9\u0631\u062f. \u0627\u06cc\u0646 \u0633\u06cc\u0633\u062a\u0645 \u062a\u0628\u0644\u06cc\u063a \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0631\u0627 \u0648\u0627\u062f\u0627\u0631 \u0645\u06cc \u06a9\u0646\u062f \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0631\u0632\u0634\u0645\u0646\u062f\u06cc \u0628\u0631\u0627\u06cc \u0627\u0641\u0631\u0627\u062f \u0627\u0631\u0627\u0626\u0647 \u06a9\u0646\u0646\u062f.<\/p>\n\n\n\n

\u062d\u0631\u0641 \u0622\u062e\u0631<\/h2>\n\n\n\n

\u0641\u0631\u0627\u0647\u0645 \u06a9\u0631\u062f\u0646 \u0645\u062d\u062a\u0648\u0627\u06cc \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0627\u0632 \u0637\u0631\u06cc\u0642 PPC \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 \u06af\u0630\u0627\u0631\u06cc \u0631\u0627 \u0628\u0647 \u062f\u0648 \u0631\u0648\u0634 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u062f. \u0627\u0648\u0644\u0627\u060c \u0627\u062f\u0648\u0631\u062f\u0632 \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0645\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u0645\u06cc \u06af\u06cc\u0631\u062f. \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0647\u062f\u0641\u0645\u0646\u062f \u0648 \u0645\u0641\u06cc\u062f \u0647\u0633\u062a\u0646\u062f \u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u0645\u0648\u0641\u0642\u06cc\u062a \u0628\u06cc\u0634\u062a\u0631\u06cc \u06a9\u0633\u0628 \u06a9\u0646\u0646\u062f.<\/p>\n\n\n\n

\u062f\u0648\u0645\u0627\u060c \u0627\u06cc\u062c\u0627\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0627\u0631\u0632\u0634\u0645\u0646\u062f\u06cc \u06a9\u0647 \u067e\u06cc\u0627\u0645 \u062b\u0627\u0628\u062a \u0648 \u067e\u0627\u06cc\u062f\u0627\u0631\u06cc \u0628\u0627 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc\u060c \u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a \u0648 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f \u062f\u0627\u0631\u062f\u060c \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u062f\u060c \u0633\u0631\u0646\u062e \u0648 \u0641\u0631\u0648\u0634 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0627\u06cc\u062c\u0627\u062f \u0646\u0645\u0627\u06cc\u062f.<\/p>\n\n\n\n

\u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0645\u062a\u0648\u062c\u0647 \u0634\u062f\u06cc\u062f \u06a9\u0647 PPC \u0648 CPC \u0686\u06cc\u0633\u062a\u061b \u0627\u0645\u06cc\u062f\u0648\u0627\u0631\u06cc\u0645 \u06a9\u0647 \u0627\u0632 \u062e\u0648\u0627\u0646\u062f\u0646 \u0627\u06cc\u0646 \u0635\u0641\u062d\u0647 \u062c\u06cc \u0627\u062f\u0632 \u0644\u0630\u062a \u0628\u0631\u062f\u0647 \u0628\u0627\u0634\u06cc\u062f. \u062e\u0648\u0634\u062d\u0627\u0644 \u0645\u06cc\u200c\u0634\u0648\u06cc\u0645 \u0646\u0638\u0631\u0627\u062a \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631 \u0627\u06cc\u0646 \u0632\u0645\u06cc\u0646\u0647 \u0628\u062f\u0627\u0646\u06cc\u0645.<\/p>\n\n\n\n

\u0645\u0646\u0628\u0639: vieodesign<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

CPC \u0648 PPC \u062f\u0648 \u0645\u0648\u0631\u062f \u0627\u0632 \u0645\u0647\u0645 \u062a\u0631\u06cc\u0646 \u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u0628\u0647 \u0634\u0645\u0627\u0631 \u0645\u06cc\u200c\u0631\u0648\u0646\u062f \u06a9\u0647 \u0642\u0635\u062f \u062f\u0627\u0631\u06cc\u0645 \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u062a\u0639\u0627\u0631\u06cc\u0641 \u0622\u0646\u0647\u0627 \u0631\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0639\u0632\u06cc\u0632\u0627\u0646 \u0627\u0637\u0644\u0627\u0639 \u0631\u0633\u0627\u0646\u06cc \u06a9\u0646\u06cc\u0645. \u062f\u0631 \u0635\u0648\u0631\u062a\u06cc \u06a9\u0647 \u0642\u0635\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0641\u0639\u0627\u0644\u06cc\u062a \u06a9\u0646\u06cc\u062f \u067e\u06cc\u0634\u0646\u0647\u0627\u062f 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